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Handmade Seller---Your Digital Image Part 2
Create a Catchy Slogan!
After coming up with a logo. The second thing I suggest you do is to come up with a slogan. A slogan that, in a few words, explains who you are and what you do.
A slogan that is catch and easy to remember. Then you can put it in your blog, website, and in everything you do, so that your customers remember it.
Why do companies pay to have slogans written for them? Because after a while, that is how the public remembers them. That little tagline, place always after your company name, if possible, but not always together with your logo, will give your business an identity in the eyes of your customers and an appealing image. It must be brief, descriptive, and to the point, it also must be easy to remember.
Think for a moment, how many slogans do you remember? “Got Milk?”, “I’m Lovin’ It!”, and so many others! Are you beginning to see the potential it might have for you?
I received the advice to create a slogan, and I paused, puzzled, “What can I say?”Then it came to me, “Craftybegonia, Because Hanmade is Special!” That, in five simple words, is a description of my work. I really believe that handmade items are truly unique and special, I make mine with my hands and Craftybegonia is my nickname. So, what better way of pulling it all together?
I use scrapbooking techniques to present my slogan, because scrapbooking is just so rich in possibilities and affords so many ways of sending a message, that it is hard to pass by.
It is something that you can do yourself, you don’t have to hire anyone to do it for you, and you can change the feel of it according to the pieces you are highlighting at the moment. I will share with you here just some images of how I have done this.I use mostly free software such as Paint.Net, and Gimp. But you can used Photoshop Elements, if you have it.
Some quick tips:
1- Your slogan should be short
2- It should be easy to remember, if possible, catchy
3- If you can, include your company or shop's name in it
4- If you are not sure of how effective it is, use other friends and colleagues
as a sounding board
5- Once you have chosen it, do not change it! Keep on using it until people
identify you just by seeing it.
I grew up in New York, going to Macy’s every Christmas shopping season. The window displays always drew me. Why do stores, and now malls, spend so much money and time in their window displays? Because they draw customers to them!
All of us who make handmade items know how much time and effort it takes to make 1 quality piece! A single one. Then, why not surround it with a display worth the effort you put into designing and making it?
Photos are key. I always knew that. But after having spent money for a camera with a telephoto lens which I never got the most out of, I settled for something simpler, easier to manage for me, which still took photos that were sharp, clear and with a lot of detail.
I’m very happy with what my Samsung can do, but I’m not the best photographer on the block!