ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • E-Commerce & How to Make Money Online

Handmade Seller---Your Digital Image Part 2

Updated on September 12, 2011

Create a Catchy Slogan!

After coming up with a logo. The second thing I suggest you do is to come up with a slogan. A slogan that, in a few words, explains who you are and what you do.

A slogan that is catch and easy to remember. Then you can put it in your blog, website, and in everything you do, so that your customers remember it.

Why do companies pay to have slogans written for them? Because after a while, that is how the public remembers them. That little tagline, place always after your company name, if possible, but not always together with your logo, will give your business an identity in the eyes of your customers and an appealing image. It must be brief, descriptive, and to the point, it also must be easy to remember.

Think for a moment, how many slogans do you remember? “Got Milk?”, “I’m Lovin’ It!”, and so many others! Are you beginning to see the potential it might have for you?

I received the advice to create a slogan, and I paused, puzzled, “What can I say?”Then it came to me, “Craftybegonia, Because Hanmade is Special!” That, in five simple words, is a description of my work. I really believe that handmade items are truly unique and special, I make mine with my hands and Craftybegonia is my nickname. So, what better way of pulling it all together?

I use scrapbooking techniques to present my slogan, because scrapbooking is just so rich in possibilities and affords so many ways of sending a message, that it is hard to pass by.

It is something that you can do yourself, you don’t have to hire anyone to do it for you, and you can change the feel of it according to the pieces you are highlighting at the moment. I will share with you here just some images of how I have done this.I use mostly free software such as Paint.Net, and Gimp. But you can used Photoshop Elements, if you have it.

Some quick tips:

1- Your slogan should be short

2- It should be easy to remember, if possible, catchy

3- If you can, include your company or shop's name in it

4- If you are not sure of how effective it is, use other friends and colleagues

as a sounding board

5- Once you have chosen it, do not change it! Keep on using it until people

identify you just by seeing it.


I grew up in New York, going to Macy’s every Christmas shopping season. The window displays always drew me. Why do stores, and now malls, spend so much money and time in their window displays? Because they draw customers to them!

All of us who make handmade items know how much time and effort it takes to make 1 quality piece! A single one. Then, why not surround it with a display worth the effort you put into designing and making it?

Photos are key. I always knew that. But after having spent money for a camera with a telephoto lens which I never got the most out of, I settled for something simpler, easier to manage for me, which still took photos that were sharp, clear and with a lot of detail.

I’m very happy with what my Samsung can do, but I’m not the best photographer on the block!


    0 of 8192 characters used
    Post Comment

    • craftybegonia profile image

      craftybegonia 6 years ago from Southwestern, United States

      Thank you very much! I really hope these techniques help you to present yourself in a more eye-catching way in this modern visual world.

    • prasetio30 profile image

      prasetio30 6 years ago from malang-indonesia

      You have valuable information. Thanks for writing and share with us. Well done and vote up!

    • craftybegonia profile image

      craftybegonia 6 years ago from Southwestern, United States

      You are very welcome! Yes, stylish, eye-popping marketing can be just beautiful visual interest and an easy to remember tag-line! What can be easier than that? Use appealing colors to catch the eye and you will get people to stop and stay a while. . .

    • craftybegonia profile image

      craftybegonia 6 years ago from Southwestern, United States

      Thank you so much, Peggy W, for your gracious words! I believe that most people are very visual these days, and that an attractive presentation of yourself is vital to awaken their interest.

    • Peggy W profile image

      Peggy Woods 6 years ago from Houston, Texas

      Interesting concept and you have obviously captured your niche in good form. I like your examples.

    • craftybegonia profile image

      craftybegonia 6 years ago from Southwestern, United States

      Write down a list of ways you could do it. Kick around some ideas with others as well. Then, when you think you have what you need, sit down and try to put it in a visual form. Share it in a hub or two. You might be surprised!

    • Maralexa profile image

      Marilyn Alexander 6 years ago from Vancouver, Canada and San Jose del Cabo, Mexico

      Another great hub. Yes, this is a good idea too! You must find it a little easier for your own work because you have a focus. That's a question, actually. I would like to come up with a good tag line for my group of articles. I will definitely think about it.

      Up and interesting and beautiful.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: ""

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)