ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

They Used To Say,"He Couldn't Sell A Free Lunch To The Government," But Now They Say, "He Sold Iced Tea To China."

Updated on July 27, 2015

My "iced tea" is a book: 3 Steps To Yes
The Gentle Art of getting your way

by Gene Bedell

Dear Friend,
They were right. I was so lousy at sales I couldn't sell a free lunch to the government. I wanted to learn but no one wanted to teach me. Where was I going wrong?

Night after night I would struggle with words and concepts and then search for a book or a course that would teach me plainly how to sell. I looked at:

  • The Psychology Of Selling-$197

  • Copywriters Cash Clinic-$297

  • The Gary Halburt Sales Letters Course-$897

  • And the list goes on and on...

These courses were by the best salesmen, copywriters, and sales training institutes in the world; Brian Tracy, Dan Kennedy, Dale Carnegie, The Brooks Group.
But they all were so expensive!

A good month of writing sales articles earned me about 87 cents. Good months rarely happened. But I refused to give it up!

I searched the public library. Sometimes they had expensive videos and correspondence courses up for borrow. No such luck there either. You got to pay the piper if you want to dance. Everyone knows that.

But while musing through the list of sales books at the library web site I spotted a title that strangely caught my eye. It somehow drew me in. I got a good feeling. And a week later I got my first sale in 3 months. Three months! Let me tell you all about this book.

It's called, "3 Steps To Yes" by little known author Gene Bedell. In this unusually thorough book he spells out every detail of how to sell,

  • point by point

  • step by step

  • concept by concept

  • precision

And it made perfect sense.
I felt it in my heart. Better days were coming!

Be assured it is amazing. How clearly he teaches every detail.

So let me tell you what the book told me. Yes, here comes an overview. Here comes sell after sell after sell, for the rest of your life! Expensive? Not at all. I found a used copy at Amazon for $0.74 plus $3.99 shipping!

Here is what the book says...

Know The 5 Step Buying Process

According to Bedell your prospect takes five steps to a purchase.

  1. He becomes aware of an unfulfilled need.

  2. He creates a “short list” of possible solutions he might want to buy.

  3. He evaluates his short list items in terms of his “situational needs.”

  4. Then he evaluates his short list in terms of his “personal needs.”

  5. He deals with his “buying anxieties” that spring from deciding to buy.

You must accurately observe which step the prospect is on and act accordingly. 3 Steps To Yes shows you how.

The Crucial Need That Makes Us Buy

Bedell lists just two separate needs that are at play in the decision to buy. Again, they are the “situational needs” and “personal needs.” Personal needs trump situational needs when its time to buy. He lists 14 powerful personal needs we all have and then the “Big Three” that are the most pertinent in sales. Then he shows you how to apply them.

Understand “The Big Three” For Results

Bedell's “Big Three needs” are the reason for the extreme power of his system. They are different from the commonly touted needs, or “drivers” pro copywriters work with; flattery, guilt, anger, exclusivity, greed, fear, and salvation. They are “the need to win,” the “need for risk reduction,” (security and predictability), and “the need for the approval of others.” This is unique in the science of persuasion and is very powerful information.

Bedell gives a lot of example stories from his personal experience that show how to use The Big Three to get the results you want. The are worth the little time you pay to learn.

How Much Does It Cost?

How much do you pay for a course that covers all of this-and explains every detail, of every procedure, step by step-specifically?

Is it $297 like Dan Kennedy's “Copywriter's Cash Clinic?”

It is far less.

Is it $197 like Brian Tracy's 'The Psychology of Selling?”

No, not at all.

Does it cost $897 like Gary Halburt's introductory sales letter writing course?

Not hardly..

It is available at Amazon for $0.01 plus $3.99 shipping and handling right now. Seriously!

Is it worth the risk?

Serious instruction for serious people. I call it worth the risk.

Here is the link:

Thank You,

Wrath Warbone

PS Click on through to Amazon and check it out right now!


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)