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Headon - Apply Directly to Your Stupidity

Updated on September 19, 2008

Headon Commercial on Youtube

Ever Wonder Why The Commercial Doesn't Say What the Product Does?

Headon, apply directly to the forehead... We've all heard the commercial. That one line repeated three times. We've been told these actors love the product. We've been told it's safe. And we've been told it can be reapplied as needed.

What we've never been told, is what the hell it's supposed to do.

And that is because the Better Business Bureau has told Miralus Healthcare, manufacturer of Headon, that they aren't allowed to make any claims concerning headache cure or help.

According to The Washington Post, the Florida based company sold more then 5 million tubes of the product by September of 2006. Dan Charron of Mirlaus claims the company is using homeopathic principles, instead of actual medicine. However, Seymour Diamond, director of the Diamond Headache Clinic in Chicago and the inpatient headache unit at St. Joseph Hospital, has stated that the product is safe, but that any claim made that it actually works to cure headaches, is the product of a placebo effect. "I see nothing in this product that has any validity whatsoever," Diamond said.

Seth Stevenson of Slate explains that Headon made their infamous commercials in house, and have made advertising history with the experimental repetitious ad. I highly recommend you read his article for yourself, it's well written and very entertaining. But basically the ad in my opinion, is a testament to the stupidity of consumers, brainwashed by the repetition, assuming on their own that this product is for headache relief.

Headon contains mostly wax, a little menthol, and 2 inert plant extracts in such minute doses that they are practically nonexistent. There is no dosage, because there is no medicine. You can rub it all over your head all day long. Don't worry - it's safe. But don't think you're addressing your headache. Got pain? Stick with Excedrin.

All text is original content by Veronica.

All photos are used with permission.

Videos are courtesy of YouTube.

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  • profile image

    Kathy 9 years ago

    People who believe in this shit were those whose anscestors drilled holes in their heads to let the demons out.

  • profile image

    B7BF 9 years ago

    I can't believe I bought that stuff and tried it. I feel like an idiot!

  • trish1048 profile image

    trish1048 8 years ago

    I HATED this commercial!! And was always left staring at the screen asking WHAT THE HELL IS IT FOR? LOL

    Thanks for the laugh!

    Patty

  • Veronica profile image
    Author

    Veronica 8 years ago from NY

    AHHH! I did too! I watched the commercial and was so frustrated that they never explained what it is supposed to do, I did the research. Low and behold, it's not "supposed" to do anything!! Thanks for the comment, Patty!

  • Sally's Trove profile image

    Sherri 8 years ago from Southeastern Pennsylvania

    Veronica, what about the one for scars?  And I think there's another one for something else, but I can't remember.

    What a brilliant marketing campaign.  Making advertising history.  Miralus walked away with millions.

    Let's have drinks and dinner over this, and tip outrageously!

  • Veronica profile image
    Author

    Veronica 8 years ago from NY

    Excellent idea! I'll treat to the martini's.

    If you notice in all thier campaigns, they never say they will do anything. They never say the scar one will heal your scars. They never say the product will do anyting, and thats because none of their products even contain medicine! They don't do anything! It's moronic how many people buy them, lol!

  • trish1048 profile image

    trish1048 8 years ago

    Dinner and drinks!!!! absolutely! Veronica, I don't know where you're from, but if you come to NJ we could go to the restaurant my mom worked at. EXCELLENT seafood! And a toast to my mom and all wait staff!

    Sally, you game? :)

    Patty

  • Veronica profile image
    Author

    Veronica 8 years ago from NY

    I'm in NY! NJ is doable!

  • marisuewrites profile image

    marisuewrites 8 years ago from USA

    Next product   BUTT ON.   I'm gonna go to the kitchen and stir some up.    Marisue

  • Sally's Trove profile image

    Sherri 8 years ago from Southeastern Pennsylvania

    Veronica...Patty and I are Jersey girls. Perth Amboy is a mecca of great food and drink. Have you not been there?

    Patty, of course I'm game.

  • Veronica profile image
    Author

    Veronica 8 years ago from NY

    marisue, thats great! we'll all appear in your commercial!

    sally i can do perth. its a trek, but i think it will be worth it!

  • trish1048 profile image

    trish1048 8 years ago

    Wow, this sounds great to me!

    Sally, I knew you would be :)

    Marisue, LOL LOL,,,,,you're a nut :)

  • donnaleemason profile image

    donnaleemason 8 years ago from North Dakota, USA

    Guess there are a lot of non-products just waiting to be marketed.

    Donna

  • marisuewrites profile image

    marisuewrites 8 years ago from USA

    Let's see, we need to be creative with the ingredients...hmm butter - tobassco sauce -- soy, worchestire, ceyenne, chili powder -- a little parafin...

  • Veronica profile image
    Author

    Veronica 8 years ago from NY

    Marisue you just made me spit coffee out my nose! lol!

    That was funny!!

    Donna, it is absolutely the truth!

    Trish, we may have to agree ahead of time on how much to tip! Hahaha!

  • profile image

    Mary 8 years ago

    Head On works very well for me--I still use Excedrin or Advil or whatever, but the Head On cools my forehead and there is a subtle odor that is very soothing, like lavender or something. Seems like a lot of doctors say it is a placebo effect, but they obviously have not tried it!

  • Veronica profile image
    Author

    Veronica 8 years ago from NY

    OMG Mary...

    There is no medicine in Headon. That is why, by court order and the Better Business Bureau, they aren't allowed to say it does anything for headaches.

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