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Helpful Tips For Your Online Business

Updated on June 14, 2011

The online market has a potential reach for millions of average users. Even if you were able to tag just .01% of the worldwide internet audience, that’s a sales potential already waiting just right out of your doorstep. The question now is, how are you going to get them? Let us assume that you have your online business up and running. But are you making as much as you’ve expected? Do you want to remain at the current level or make changes to drive home a long term income? You might want to innovate and improve your performance.

First, consider changing your website to one that’s suited for online transactions and high SEO reliability. There are many sites that offer free content to help attract customers and establish your online credibility. Other sites offer hosting transfer and payment processing assistance. If you can create sub-sites for specific niches, the better. Make sure your content is well written. A well written content will pay for itself many times over.

Next, can you haul in repeat clients? What kind of ideas do you have about being able to compliment your products? For example, are you able to give discounts and freebies that would reward customers who purchase more? E-book business tools are a good way to extend your gratitude to repeat customers. Note, if someone is happy with a purchase certainly they will be less hesitant on purchasing again. Send your current customers newsletter thru e-mail to let them know of any new product additions. If you are in the services sector, contact your customers for them to know your schedule for work and maybe give discounts for huge contracts. These repeat customers can be great referrals to others about your online business. Word of mouth is also an amazing grapevine in spreading your online market.

Expand your market thru e-mail campaigns, blogs and forums. Schedule a press release which you can do over the internet. Run an adword campaign or pay-per-click if you have the right amount of budget. Or utilize social bookmarking accounts. Facebook ads are effective that they can spread like wildfire. Others do it trough vlogging or video tutorials which are actually very popular nowadays. Just make sure that these marketing efforts all lead to your e-commerce website. If you want to be different, send postcards. With postcards, your adding a personalized feel of your business. There is a big world outside of cyberspace that can be used very effectively to get customers to read your message.

Don’t stop learning and keep on rediscovering new ways of online marketing. You never know what new information can significantly help change the pace of your business for the better. There are so numerous e-books offering advice. Try Seth Godin. He’s the guru in online marketing. Put their ideas into work and track your progress.

Widen your income opportunities. Tie up with affiliate marketing sites like Clickbank, Cafepress, Amazon and Commission Junction. Just make sure there are no conflicting products offered. Go further from your products in relate niches. For example, if you are selling an SEO e-book, you might want to sell SEO software tools too thru an affiliate partner. The trick is to sometimes find a natural link between what you are selling. It is just a matter of being able to match another target group that can benefit from your service or product.

The objective is you want to attract new clients while continually taking charge of your current customers. Sometimes what it takes is just a little innovation on your part to boost your average online earnings.


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    • bizbuddies profile imageAUTHOR


      7 years ago

      You're welcome. Yeah, you bet. Test the waters and know your niche and that's when we dig in.

    • Flaura78 profile image


      7 years ago from UK

      Thanks for the info. It is always a great idea to try marketing different products and sites to see what appeals your audience.

    • BusinessTime profile image

      Sarah Kolb-Williams 

      7 years ago from Twin Cities

      Thanks for the great tips! Very thoughtfully collected.


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