Home Based Business Ideas: Public Relations Marketing
If you love the idea of being your own boss, using your creativity, and helping entrepreneurs achieve their dreams, than become a public relations specialist may be just your thing. Though a challenging market to break into, for the right person, willing to do a lot of hard work, becoming a public relations marketing specialist can be very rewarding.
A Day In the Life of a Public Relations Specialist
The day in the life of a PR specialist can very greatly depending on what type of focus they have, how hard they work, and their location and position in life. Public relations experts work for companies, politicians, charities, and individuals.
For a public relations expert working with a political party, the day would include setting up interviews with reporters, followed by calling the printers to see when the posters would be printed up. This PR manager for the campaign would then talk to volunteers to see how their canvassing of a neighborhood went - getting an idea of what direction she should spin the next press release.
Meanwhile, another public relations expert may focus on product launches. He helps companies develop a campaign to launch their next product He develops a plan, contacts his reporter friends, and assists companies in making sure that their new products come out with a bang.
What Do Public Relations Experts Do?
As was already mentioned, a public relations expert's day is ever changing. There are a huge variety of potential tasks that a PR professional can do based on experience, interests, and need. The goal of PR is to save a company or individual from having to pay for advertising and improve their overall reputaiton. Here are some of the most common public relations tasks.
Write Press Releases: Developing a strong press release is a must for anyone working in the field of PR. Because the news is such an easy and extensive way to get information out, catching the attention of reporters is a valuable skill that all PR experts must have. If you can get in the news, then your publicity will increase extensively.
Manage Social Networking Campaigns: Building relationships is everything in the PR business. A very popular and effective way of building these relationships today is through websites such as Facebook and Twitter. Being able to successfully launch social media campaigns will provide you a huge benefit as a PR marketing specialist.
Develop and Maintain a Website: PR experts will often work on setting up a web presence for a company in addition to social networks. Even if you know nothing about programming, you can successfully set up dynamic websites that will impress clients. A good website is essential for business success in many fields today.
Organize and Attend Events: Whether setting up a booth at the town fair or organizing a dinner for small business CEOs, a PR expert will work on building up the reputation of their clients (and themselves) through participating and leading out in community events. As a PR expert, your personal brand is just as important as your clients brand. If you are well known, your clients will automatically become well known.
Launch Publicity Stunts: A PR expert will research crazy publicity stunts that have been done in the past and find effective ways of launching their own. By being aware of absurd ways that people have received attention in the past, a marketing expert can find new ways to draw attention to their clients.
Implement Guerrilla Marketing Techniques: There are many guerrilla marketing techniques that have been effectively used to draw attention to a brand. By considering entertaining methods to promote your clients brand, you can become an expert in the field of guerrilla marketing and have a whole lot of fun promoting things "underground".
How to Become a Public Relations Marketing Expert
Entering the field of PR marketing is no easy task. The competition is intense and the hours can be long. In order to effectively get into the PR arena, it is essential to set yourself apart. Before you can even think about getting clients, you will need to prove that you are worth their time and money. While a college degree in marketing, communication, or the like can be beneficial, much of someones success will be based on her past experiences and reputation. Here are some techniques to improve your reputation and potential of finding clients.
Write Articles on HubPages: You can do what I am doing here and start writing articles on HubPages! By writing about marketing, public relations, and other issues, you can build up a reputation as an expert in the field. Additionally, you can make a bit of money on the side! I am earning close to $100/month by writing articles online. Sign up and get started!
Create Videos and Post Them on YouTube: Writing is incredibly valuable. As is creating videos. If you make videos that are educational, entertaining, or both, you will gain a large following that can turn into clients (or customers for your clients). There are some people who make a full time living by simply promoting products through their videos.
Put on an Event: Why would people pay you to do something that you've never done before? Find a charity or cause that you are interested and launch an event to raise money for it! Find businesses to donate different things (potential future clients), and bring in some important people to talk, perform, etc. If the event is a success, you have just provided yourself with a huge boost in finding clients.
Use a Publicity Stunt to Promote Yourself: Richard Branson, the red paperclip guy, and many others have become famous themselves - making their companies famous in turn. Consider using one of these techniques for your personal brand.
Offer Your Services for Free: While you want to present yourself as a high-quality professional, referrals and references will get you everywhere in this kind of business. Consider providing your services for free to a brand you like. Again, I recommend focusing on a charity, as this is benefiting a cause rather than someone's pocketbook.
Advertise Your Services: Make sure that people can find out about you. Create a website, post on Craigslist, get listed in the Yellowpages and other local venues, post fliers and posters around town. The more visible you are, the more likely someone will see you when they are looking for a promotional specialist. If people can't find you, how will they ever hire you?
Build Up Relationships with Venues and Suppliers: Consider finding venues and suppliers who will give you discounts for using their locations and services. Many companies and individuals can have a friend or secretary plan an event, post an ad in the newspaper, or write an article. However, it will take time. If you offer to organize wedding, party, or event, without it costing me anymore than if I just do it myself (but saving me 10 hours of work), then by all means - you're hired! Find ways to make a profit from the venues and products that you will be using rather than charging your clients a higher price.
Intern With a Professional: If you are privileged enough to find someone willing to train you, than take advantage of that. Even if it means not getting paid. The tips that you will learn working for someone already positioned in the field can be invaluable. Not to mention, if he is very popular, there will likely be busy that he may have to turn down on occasion. Prove yourself worthy and he just might refer you to clients that he cannot serve himself.
Don't Quit Your Day Job: It can take a long time before you will get your first client and even longer before you earn enough to support yourself. As with any business, make sure that you can support yourself if the business fails. The worst place to be is broke, unemployed, and throwing your last few dollars at a business that isn't working (however, being broke and unemployed has provided many people with the extra push to make their business succeed).
What do you find most appealing about becoming a PR marketing specialist?
What is Your Next Step?
Take some time to read up more on public relations and marketing. Determine what kind of niche you want to focus on. If you are in a small town, the niche could be your location. However, if you live in a city, focusing on a particular field or method of promotion will give you a great leg up. After all, if you come up to me and say that you will do my PR, I won't know what the means. However, if you come up and say that you can provide me with a website, create a weekly newsletter for me, and attract 1000 Facebook fans to my page in 3 months, I will be interested.
People like knowing what they are getting. Offer potential clients concrete accomplishments that you can provide them with and they will be interested. Perform better than expected and they will keep using you and recommend you to their colleagues.