ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How Best To Market Your Business

Updated on December 20, 2013

Consistent, results-oriented marketing is the heartbeat of every successful business.

But for those embarking on an entrepreneurial journey, taking the decision on how best to market your business can be one of the most important business decisions you will make. Because your marketing strategy – and the results you generate from it – will shape your business’s future from day one.

People who go into business for themselves frequently do so because they love what they do. Dare I say they are passionate about providing a great service to their clientele? To create a business that doesn’t feel like work is surely the ambition of every budding entrepreneur.

But the point here is, that whilst you may be a brilliant interior designer – someone who would give Kelly Hoppen a run for her money – the real question is, how good are you at marketing your interior design business?

Marketing is what drives every business, because without marketing there is no business.

Some key aspects to your marketing strategy you will need to consider when launching a new business (or revamping an existing one):

1. Create a Successful Website

These days your website is your business card, your CV and your company brochure all rolled into one so it had better be dressed to impress!

Does it need to be pretty?

Ideally your website should be both attractive and functional, but if you want an example of an ultra-successful website which breaks every rule, I can think of no finer example than that of former Dragon’s Den contestant Ling Valentine of Ling’s Cars. Ling may have collected numerous awards down the years (including the ‘World’s Worst Website’), but with a regular monthly turnover of around £3m, Ling most certainly isn’t complaining!

Arguably the most important ingredient about any business website is that it should reflect the ‘personality’ of your business.

2. Build Your Email List from Day 1

Building your email list needn’t be a big deal. Providing a simple sign-up box in return for a newsletter, ebook or audio download is all you need. Include a sign-up box on every page of your website – not everyone who visits you will see your Home page first.

Treat your list with respect. Yes, of course you can market to them, but for every offer you send out your followers should have received three quality content emails in between. This 3:1 ratio builds up trust, rapport and responsiveness.

We’ve all signed up to lists that are forever plugging their latest products without offering anything much of value for free. This slippery path only leads to one thing – a mass of people hitting the ‘unsubscribe’ link.

3. Learn from Your Competitors

What do you think of your competitors’ websites? What elements work well? What elements would you change? Do they have a sign-up form? Great. Sign-up for their updates/ newsletter/freebies (it’s probably better to use a Gmail account with a pseudonym, rather than your real name). You need have no qualms about spying on the competition – you can bet they will be doing the same to you!

4. Create an Ongoing Search Engine Optimization Strategy

You might have the best website in the world, but it won’t earn your business a cent if nobody knows about it. Unfortunately SEO is not a ‘set it and forget it’ activity, it is something you will need to work at continuously to improve your results over time.

Many business owners get (understandably) impatient over this: “How long will it take you to get my business onto Page One of Google?” they ask their SEO consultant.

Well, that all depends (amongst other things) on what keywords your business is competing for. Providing keyword-rich content and attracting quality backlinks can certainly aid this process, as can being active on social media platforms.

The best advice is to commit to a plan of providing quality content, monitoring your results and refining your SEO strategy on a regular basis.

5. Consider Trade Shows and Exhibitions

Trade shows and exhibitions can be used to fast-track your online activity by spreading the word about your business to prospective customers and clients. You could use these events to boost awareness of your brand, build your email list and network with like-minded folk. While national exhibitions can be somewhat expensive, bagging yourself a stand at local trade shows and events can be a cost-effective route to building a loyal customer base, but you will still need to design eye-catching popup stands to make sure your business stands out.

6. Make Friends with the Press and Get Free Publicity!

Every glossy publication, newspaper, and trade magazine has its own editorial calendar, detailing what features are proposed and when they will run. Make a list of which publications you would like your business to appear in and obtain the editorial calendar for that publication (often these will be available on the publication’s website, but if not, send a brief email to the Features Editor introducing yourself and your business and I’m sure they will be delighted to email you a copy).

Print off your features lists and highlight any features you might contribute to with a note of the deadline date. Make use of News Sections too – send out press releases at least once a month and vow to make yourself the ‘go-to’ authority in your industry, so that journalists seek you out more often in future.

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)