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How Do I Get On Top of Google?
You're probably not going to 'get on top of Google' as in beat Google, it's just the biggest, baddest thing out there. The best you're going to manage is to get to the top of the Google search engine results pages (SERPS).
So my advice is don't even think about taking Google on, think more about giving Google what it wants. Treat Google nicely and it will in return help you build your site traffic to amazing levels.
What does Google want?
Google wants to make money from its advertising business and it wants visitors to its SERPS to have a useful and fruitful experience so that they keep coming back and keep clicking on their ads.
SO what doesn't Google want?
Google doesn't want spammy pages that frustrate and disappoint its visitors. If you click on a search result and end up looking at a page of adverts and links to unrelated products how are you going to feel?
You came expecting information on your search term and left pretty hacked off.
However, if your page offers clear, well-presented relevant information on the subject searched for, then you have given Google and your site visitor exactly what they wanted.
And Google will reward you by moving your page up the search engine results, and you in turn will get more traffic the further up the results you move.
Why worry about being top of the SERPS?
Page one position on Google will give you the following share of the traffic:
So with a search term that returns 10,000 searches per month, top position will get you, on average, 36.4% of that figure: 3,640 visitors just from that one search engine result page!
Add a few more search terms that you rank well for and you have just guaranteed yourself a ton of traffic!
Anyone interested in getting a ton of traffic to their web site?
You could just buy your way to the top of page one on Google SERPS, by using Google's Adwords. These are the ads you see on the top and the bottom of the SERPS.
Here you need to outbid the other advertisers to get on the first page. Google run a closed bid system so you never know how much the others are bidding. You keep upping your bid until you get where you want (or can afford) to be.
So what's it going to be, buy your way to the top or work your way to the top?
I know I've made it look pretty simple and I also know its not that easy in the real world to dominate the Google SERPS.
To work your way to the top you need to know what to do. That's known as search engine optimization (SEO) and it's a difficult skill that takes many years to learn. And then when you think you've got it all under control Google go and change it all again.
But you can start to get to grips with SEO by watching here for our new SEO tips series. We will be explaining the ins and outs of both on-page and off-page SEO and trying to simplify a complex topic. Get this right and you guarantee success for your site and a steady flow of traffic.
If you do have the budget to buy your way to the top, then you will want to look out for our new Adwords Advice course that will be starting here soon. We will take you through the basics of setting up a new Adwords campaign and help you get the most out of your advertising budget.
If you have any questions on SEO, online marketing, Google ads or anything at all to help get your website ranking well in the SERPS, let me know in the comments below please.