How Do You Market Your Business? Follow Mark Twain's Advice
The Key to Successful Marketing
Sell yourself, not your content.
- Mark Twain
Mark twain grew up on the mighty Mississippi. His work was inspired by his surroundings. How might your location benefit you in business?
The World's First Celebrity
Mark Twain was the world's first celebrity - getting paid to endorse products. Although a successful writer, Twain ended up making a large amount of his wealth from selling rights to his name and his picture. Today there are many people that sell the use of their name for significant financial gain: Michael Jordan, Donald Trump, and Brittany Spears have all made a great fortune simply because of their name. However, Mark Twain was the first man in history to do this.
There are countless life lessons that can be learned from studying the life and writings of Mark Twain. For entrepreneurs, however, the secrets to successfully running and marketing a business can be seen very clearly in his quotes.
Here are several Mark Twain quotes that provide great advice for promoting one's business.
Mark Twain's Marketing Tips
For those of you striving to successfully launch and promote your own business, these quotes from Mark Twain will be priceless.
"Sell yourself, not your content."
Any marketer will tell you this. Why is it that the neighbor kid is able to sell you a role of wrapping paper in February for $7? Because he looks so cute, has a great personality, and you know his parents. You don't want the paper, but you like the kid, so you buy the paper.
Although you need a great product, it is your personal touch that separates you from the competition.
"All you need is ignorance and confidence and the success is sure."
Promotion is exhausting work. Especially if you are not confident about the product you are attempting to sell. To successfully market your product you need to have 1) confidence in what you are selling and 2) enough ignorance to ignore the people that tell you it won't work. The more people who tell you that your business will fail, the more ignorance and confidence you need to make it a success. Of course, be smart at the same time.
"Action speaks louder than words, but not nearly as often."
The world is full of false promises and big-mouthed sloths. On a personal level, stop talking and start doing - that's the only way to success. People who succeed at any aspect of life have incredible dedication and the ability to act before others. Strive to act more than you talk.
Meanwhile, when interacting with others, make sure that your words don't outdo your service. A business that promises results better deliver on those promises. No one who fails to give what has been promised will remain in business for long.
"A man's character may be learned from the adjectives he habitually uses in conversation."
The words you speak and the words you think shape you into who you will become. Make sure that your words and thoughts are positive, uplifting, truthful, and optimistic - you will then be much more likely to succeed and enjoy life. Besides, no one wants to purchase from a shady salesperson who seems to hate life.
"A person who won't read has no advantage over one who can't read."
Constantly fill your mind with useful information. Read books on marketing and promotion. Subscribe to magazines and websites that discuss ideas and methods for promotion. By constantly growing in your education, you will have an arsenal of ideas at hand any time an opportunity arises.
"Always do right. This will gratify some people and astonish the rest."
Remember that your business is not everything. It may succeed or fail, but you will remain. How will you be remembered? What type of person will people say that you are? Business success is a great accomplishment that many people long for. However, personal success and a strong integrity is even more valuable.
"A man cannot be comfortable without his own approval."
Ultimately, you are the pilot of your life. Many people strive for success to please others. Sometimes we may be willing to do anything for a buck - with the intention of making the world a better place after we are rich. By forgetting about the pressures and responsibilities placed on us by others, and striving to do what will truly gain our personal approval, we are able to succeed beyond anything we could have imagined. Not to mention that we will be incredibly happy while doing it.
Putting the Quotes to Work
While reading quotes can be inspirational and inspiring, knowledge is worthless if it is not put into practice. Constantly read and learn more on how to succeed, but make sure you are continually acting. Sometimes you don't know where you need to go until you actually start going.
Whatever your next move is, start doing it. The three keys to marketing that I think are most valuable from the above mentioned quotes are:
- Don't wait - start acting.
- Continually learn more and implement it.
- Always have integrity.
Follow these three basic steps as you continue striving to promote your business and I am sure that you will have a rewarding experience. Let me know your opinions and advice in the comments section below.