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How Neck Joint / Ghost Mannequin technique can increase sell of garment products for e-commerce store

Updated on December 13, 2015

As you know, I am not talking about joining human necks obviously!, but about the pictures’ necks of the garments we wear. Generally, these types of work are done using the photo editing or graphics software like Photoshop or other image manipulation software. E-commerce websites use pictures of the products on their sites in such a way so that a visiting customer becomes allured to buy the products. To make their products look luscious they apply various image manipulation or photo editing techniques which make their product picture bright and attractive. These photo editing techniques mainly include – background removal, adjustment of level, color, exposure, etc., to name a few.

But to present the garments’ images to stand out of the crowd, neck joint/ghost mannequin eventually has become a must to do process for garment pictures. It makes it easy for the buyer to have the perspectives like - look and shape of the garment when it will actually be worn. If we use a garment picture hanging on a hanger or a flat image taken by laying the garment on a floor or surface, it will not be so eye-catching and will fail to present the shape and other details of the garments. Eventually, the garment picture will be unable to make a visitor into a buyer. Therefore, applying neck joint/ghost mannequin is very important to display the proper and appropriate images on e-commerce websites. Simply a proper and good image can stimulate a visitor to buy a product.

Alternatively, if we take the garment picture by putting it on a mannequin, the shape will be more comprehensive; but the parts of the mannequin will be distracting to make the main object (the garment) being prominent.

Bad image for selling on websites.  Flat, does not show much information regarding shape.  Hanger does not look great
Bad image for selling on websites. Flat, does not show much information regarding shape. Hanger does not look great | Source

Alternatively, if we take the garment picture by putting it on a mannequin, the shape will be more comprehensive; but the parts of the mannequin will be distracting to make the main object (the garment) being prominent.

1.Bad image with distracting mannequin.	2.Proper image with neck joint/ghost mannequin photo editing applied.
1.Bad image with distracting mannequin. 2.Proper image with neck joint/ghost mannequin photo editing applied. | Source

How neck joint is done?

For neck joint, firstly, we need 2/3 photos of the garment. One is a full front side image on a mannequin. Another is the inner neck part. If we want to show the back part of the garment as well, we will need the third picture which is the back part on a mannequin.

Neck joint example.  Pictures on the left side are the 2 source pictures.  The right side picture is the output.
Neck joint example. Pictures on the left side are the 2 source pictures. The right side picture is the output. | Source

How can we do this?

  • A professional graphic designer will first cut out the garment portion from the full picture knocking the mannequin out. Clipping path technique using Photoshop’s pen tool is required to achieve this nicely. Actually, it is required to use the clipping path technique for about 90% of image manipulation work.

First Image
First Image
  • Then he will cut out and join the section of the neck from the 2nd picture which was hidden by the neck of the mannequin in the 1st picture.

2nd Image
2nd Image
  • If you want to show the backside of the garment also, then the mannequin with the background needs to be removed from the 3rd picture.

3rd Image
3rd Image
  • Other enhancements: After doing neck joint it is very often required to apply other image enhancement techniques like - adjustments of level, exposure, color etc.

Images for final display, after done the process.
Images for final display, after done the process.

A short video about how to do it..

Where to go for your neck joint / ghost mannequin work?

If you need to prepare your garment picture for your e-commerce website or for print media you may either hire a specialist graphic designer or get to any photo editing company to do the job for you. Another option is to go offshore if you need competitive price. There are many large outsourcing companies who have been doing image manipulation jobs for many years. These types of companies generally have many expert graphic designers to do various types of specialist jobs. Outsourcing is generally cost effective and schedule/time effective also. Because you can upload your raw images before the end of your working hours, and the outsourcing company in the other part of the globe can finish the job while you are sleeping.

Do you prefer to outsource your clothing images for ghost Mannequin/ Neck Joint?

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