ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Small Businesses & Entrepreneurs»
  • Marketing for Small Business

How Small Businesses Can Benefit From Pinterest

Updated on November 19, 2014

Pinterest is BIG and is Still Growing

Pinterest is said to have 70 million users worldwide, 45.6% hailing from the US. It has paved its way behind Twitter and Facebook. It’s undeniable that Pinterest has become a major player in the social media game. It is also the fastest site ever to reach 10 million monthly unique visitors back in 2012. Moreover Pinterest is continuing to become popular and grow larger.

Pinterest has a huge user base and provides enormous benefits from engaging audiences. Not a wonder than that many big businesses have plunged into employing the power of Pinterest. Now it’s time for small businesses to join the bandwagon and increase their website traffic, among the many other benefits.

Pictorial Rendezvous

Sales with Super Targeted Content

Targeted relevant content according to user demographics has made Pinterest boards a hit. Pinterest boards tailor your message to the right audience which prevents rest of your feed from receiving irrelevant messages. Pinterest boasts about lending more referral traffic as compared to YouTube, LinkedIn and Google+ combined. It's capability to drive more revenue, more often, in contrast to all the other top social sites has added a feather to its cap.

Go Social

Pinterest – A Boon for Local Businesses

‘Places Pins’ on Pinterest allows you to create 'Places Board'. This has made local clients more powerful than ever. Following are the advantages it offers:

  1. Your client can pin about their city and the company.
  2. They can even invite other local companies to pin to the board. This helps increase reach.
  3. Your clients can also up their local SEO on Pinterest by using keywords specific to their locale in pins.
  4. Users hunting for local attractions have a greater chance of finding your clients pins and profile in their results.

Steps To Build Your Brand on Pinterest

Even if it seems intimidating for small businesses, they need to build brand image via social media. Let’s give a look into the elements that are necessary for the success of this almost zero- cost way of boosting sales and brand awareness.

Before You Pin

Pinterest’s Analytics Tools Let You to Find Your Targeted Audience to Increase Website Traffic with Qualified Leads
Pinterest’s Analytics Tools Let You to Find Your Targeted Audience to Increase Website Traffic with Qualified Leads | Source

1. Know Your Audience .........

Knowing what your viewers are interested in gives you a notion what to pin. By using both Pinterest’s analytics tools and a third party analytics you can find your targeted audience and know what are they searching on the web.

2. Your Content must Cater to User Needs

Make boards for things your audience loves or for the answers they seek. If you have solution to their problems, address them. This will increase your chances to engage users. Also, make boards centred on your company which may seem like the ideal place to pin all of your products and communication.

3. Keywords are Important

Keep in mind the keywords that are associated to the brand. For geo-targeting maintain a list of local search words. Search terms specific to the product or industry are also important.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: ""

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)