- Business and Employment
How To Boost Traffic To Your Blog or Website?
With the rise of the internet over the past few years, there are now billions of websites whereas there used to be very few. Looking back 10 years, the internet was a lot less saturated with websites and blogs. This meant that it was easier to get your content ranked in search engine listings and thus easier to have your articles read. However, in today's internet it is a lot harder to get your site ranked. Thousands of websites are being created every hour. This means that it can be a battle to stay ahead of the competition if you are a website owner or blogger.
We are going to examine just a few ways that you can increase the amount of traffic to your website. Each can be used independently of one another, however, when combined they make an awesome strategy to increase website hits.
1. Focus on Your Target Audience
Writing for a blog or website is a completely different ball game to writing in traditional print media. Blogs in particular, have to captivate or engage their audience in order to have them coming back for more. This means that when writing articles or producing blog posts it is important to focus on your target audience.
This does not necessarily have to mean focusing on just the writing either. The pictures that are included are just as important for attracting the right audience. Layout may also be key for audience retention.
By focusing on a particular target audience, you are more likely to see visitors return to your site. Thus, the more returning visitors that you have, the more hits that your site will receive.
2. Improve Your Search Engine Optimisation (SEO)
Search Engine Optimisation is a term that you will commonly hear when seeking to improve the amount of hits to your site. It is a very broad term that encompasses a number of strategies that all have the same aim of making your site more attractive to search engines.
One way that you can improve your blogs SEO is to focus on Keyword Density. By this, we mean the number of times that your keyword appears within your particular post. It is said that search engines like keyword rich texts and so the aim is to include a number of different keywords.
Also, we recommend that you try to include your main keywords in the title of your article. This is because search engines will use the title as a primary factor when looking to rank the page for keywords. Simply put, you are more likely to rank in search engines if your main keyword(s) is in your title.
3. Make Use of Directories/ Blog Services
If you are a blogger, there are hundreds of directories out there that you can submit you URL to. This will mean that users searching this directory may stumble across your URL and thus visit your page. We recommend that you never pay for these services unless you are absolutely sure about the quality of them. There are many free directories that you can submit your site to.
Also, there are sites out there that are looking for guest posters for articles. Many of these will not pay, but instead simply offer you the chance to put your site at the bottom of the article. This will add a permanent backlink to your site. If your content is good enough, this could mean a steady stream of visitors from just one guest post. With this, we recommend trying to find a blog/site within your niche to guest post on. This will mean that potential visitors are more likely to click on your site URL down the bottom.
4. Advertise Your Website
Advertising your site does not necessarily have to cost much money. The power of social media today means that by simply posting your blog to your facebook friends can have an effect on the traffic that you see to the site. If 10 of your friends decided to repost the blog to their friends, then you may see a massive increase in traffic.
Twitter is also another great way to advertise your site for nothing. Simply create a profile and make a post every time you blog on your site. The key is to use popular hashtags in order to generate traffic from the twitter search function. As with Facebook, we would wholly recommend using Twitter to try and increase the amount of hits to your website.
Moving away from the realm of Social Media, there are other intelligent ways that you can advertise your blog or site. One great way that we saw recently was where a blog was giving away freebies to those that sign up to their email feeds. If, for example, you were a band. Giving away a free song for signing up to your e-mail feeds could be a great way to increase the hits to your website.
Thus, by following some of the tips that we have presented above, you should be able to increase the number of readers that your site receives. The more readers you have viewing your blogs the more traffic you will generate for your website and profits.