ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How To Get Great Online Reviews For Your Business: Small Business Tips

Updated on September 29, 2014
Source

Many of us know that customer satisfaction is one of the most important keys to successful business. When customer satisfaction used to spread mainly through word of mouth, businesses didn’t need to stress over one disgruntled customer. But in today’s world, one negative review can be a huge setback for a company. This is why sites like Yelp, which allow customers to publicly review your business can be a double edged sword. If you’re not careful, one bad customer experience can mean a lot for your business. On the other hand, great online reviews can create tons of business for you. So how do you get favorable online reviews without being too pushy?


Here are five tips:

1. Look at reviews you already have
The first step to getting good reviews is being a good business. Look at your current reviews. What are customers saying about your business? Even positive reviews might mention some areas for improvement. Address negative reviews too, and maybe even reach out to customers personally to resolve them.


2. Make reviewing easier
You should make sure you’re available for reviews on more sites than one. Sites like Facebook, Twitter, Google+ and Yelp are just some of the places where reviews are valuable.
A customer who doesn’t want to give a review on a specific site is more likely to casually post a positive experience on their regular social network for their friends to see. If your business is already on the site they use, your customer’s friends will be able to easily see your business.


3. Ask customers for honest reviews
You’ve probably seen the businesses with tons of great online reviews. Chances are those reviews took a little bit of encouragement on the business’s side. It’s fine to do this; in fact some businesses find it is the only way to get reviews.
When asking, never ever ask for a good review. Instead, ask for an honest one. If the customer was satisfied, then the review will probably be good anyways. Demanding a positive review is going to look desperate and pushy.

Second, mention online reviews AFTER you have done business with a customer. Asking before or a sale can negatively affect the customer’s experience. But ask promptly, as customers are less likely to follow through if you wait to ask.

4. Actively respond to bad reviews
Negative reviews will always be part of doing business. When they come, don’t sweep them under the rug. Instead, respond to them with a polite comment. Whether or not a customer honestly had a bad experience is up to you - it’s best not to be offended or put-off.
If a customer’s bad review was fair, thank them for their honesty and even personally reach out to address the issue. Maybe offer them something special on their next visit.
But some customers are impossible to please. If the reviewer is one of these, address the complaint politely that will vouch for your business while not insulting the customer.

5. Don’t expect perfect online reviews
The cardinal thing to remember here is that businesses rarely have a flawless review page. As the positive reviews add up, so will complaints (hopefully less-so). The best you can shoot for is to have a strong majority of positive reviews

Pink Payroll is a well established nationwide payroll company. Our goal is to provide affordable and easy payroll to our small and medium-sized clients. Visit us at www.pinkpayroll.com to learn more!

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)