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How To Launch A Successful Google Adwords Campaign?

Updated on April 28, 2016

As you will probably already know, the past twenty years has seen the meteoric rise of Google from just another online search engine to the largest internet based company in the world. Adwords and the advertising side of Google's business is one of the most lucrative ways to earn money online. Every time that you search for a website you will come across advertising banners of some form. This is the case even for the Google search engine where you will see 'suggested links' above the normal search results.

For people trying to advertise their websites or blogs, Adwords may be one of the best ways to increase your user base and the number of visitors that you receive.

Adwords Logo
Adwords Logo | Source

What Is Google's Adwords Program?

As mentioned above, whenever you undertake a search enquiry through Google, you will see a list of sponsored links advertised. These are paid for on a PPC (pay per click basis) meaning that the person running the advertising campaign will only pay when their link gets clicked on rather than for it just being viewed by someone.

People are using Google Adwords to market their own website and products. In addition, many people are also using it even if they do not own a website. They use it to promote and market affiliate programs. The benefit to using adwords is that you can get instant traffic to your site.

Below we give you the five steps to launching a successful Adwords campaign...

1 - Gain Basic Knowledge About Adwords

One of the most common mistakes when first starting out with Adwords is that the person does not do enough research into the capabilities of the platform itself. We would recommend that you have a look on the Google help pages for Adwords before you begin any campaign. Get a feel of the platform and do some prior reading before jumping in head first to the world of advertising.

There are also numerous ebooks on the topic. However, make sure that the authors are credible, experienced, and professional experts. These experts share a wealth of information, tips and strategies.

2 - Open An Adwords Account

This second step is fairly self explanatory. When you are happy that you are suitably acquainted with the Google Adwords platform, it is now time to open up a new Adwords account.

If you have a Google account already you can just link these two together quite simply. We would not recommend mixing your business (adwords) and your own personal email address. Use a business email to keep things a little bit simpler.

3 - Write Your Creative Text Ad

This is one of the key aspects of launching your Adwords campaign. Your text in the advert needs to be creative and make people want to visit your website. In essence it needs to sell itself to your potential user base.

As a new advertiser this can seem a daunting prospect. We would recommend that you try a few smaller campaigns at first to test the approach that works for you. There is no simple formula to getting people to click on your advertisment. What may work for us may not be so effective for another person. It may take time to find the campaign that works for you, but just persevere and you will eventually start to see progress.

4 - Choosing Your Keywords

This is another key part of your ad campaign and perhaps even the most important. Adwords has a really good keyword research tool that can be used to see search metrics on Google's website. What this means is that you will be able to find out what keywords are popular within Google and then adjust your keywords accordingly. We would recommend that you spend some time getting to know this keyword research tool as it is easily one of the best free tools on the market

5 - Setting Your Budget

Another key part of any Adwords campaign is the setting of the budget. Google will ask you how much you are willing to spend on each day of your campaign. It will also ask how much you are willing to spend on each individual click of your advert. Our advice with this is to start low when first testing campaigns. If you set the cost per click too high, you may see all your daily budget disappear very quickly.

Quite obviously, you should not set your daily budget to be beyond what you are prepared to spend. The important metric really is the cost per click. It may take some time and a few campaigns before you find a suitable CPC that fits your niche.


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