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How To Build Your Own Online Dating Website Business

Updated on February 21, 2017

Making Money Online With Your Dating Website

Find all the resources you need to Build Your Own Online Dating Website Business
Find all the resources you need to Build Your Own Online Dating Website Business

Creating An Online Dating Website: First Steps To Consider

Building your own online dating website is a great way to earn an extra income online. You may want to ask yourself if you are just looking for a project to work on part-time or if you are really interested in getting into the online dating business.

People will always want to meet and hookup; that's one thing that will never change. The dating industry is hot and will always be in demand.

I've started and built about 12 online dating sites and were able to sell 3 of them for 5 figures years ago. Now I write on my blog and have an ebook as well the outlines a few important steps to starting an online dating business.

I get tons of emails and most of them are about how to get started and what do I need. I wrote this hub page as an overview of steps to help you get started. If you follow these steps you will be ahead of lots of folks that just jump right in.

This is by no means a full complete lis of things to do...and i regularly update this post as things change or when i learn new tips.

Getting started can be easier than you think. My goal is to outline as much as I can here to give you the right tools and resources to get your dating website up and running; and give you a few things to consider in terms of establishing a brand for your business.

I'll share my personal experience with building dating websites and growing my membership to generate monthly income. With all of the dating websites I've built, I started with no members. In this post I'll talk about all the alternatives as well.

Quick Overview
Here is the short version of this post. If you just want a quick snapshot of what you need here it is.

  1. Come up with a name for your online Dating Website - be creative. Choose a niche.
  2. Hosting (I always use BlueHost just $3.95 a month also includes a free .com name)
  3. Register your .com
  4. Professional Logo (
  5. Build your website I recommend SkaDate It's pricey ($999 starting) but it's worth it if you want a full featured dating website with the latest features like iPhone and android apps and video chat.
  6. For beginners and Wordpress for those with some web design experience(If you choose WordPress it's more affordable. The #1 Wordpress Dating template software i recommend is Sweet Date cost $59
  7. Mobile Accessibility - If you choose SkaDate you can add-on a mobile app to your site if you go with WordPress it will be just mobile friendly not a true mobile app
  8. Marketing Plan (Great Content, Social Media, Networking)
  9. Advertising (Facebook Ads, Google Adwords, Local partnerships)
  10. Patience - It's going to take time and consistence marketing and advertising to grow your community, give your hard work time to blossom.

If you have a minute for all the details...then keep on reading while I break it all down.

Lets get started

One of the first things you'll have to decide is if you're building a dating website community that will be free for all or pay to join? Let's go over the two.

Free or Paid
This is a very important question and in many ways will determine your level of success. I've worked with both and each has it's pros and cons.

Free Membership Dating Sites
Choosing to create a free dating website will definitely help you build your community fast. This method is especially useful if you choose a small niche or local market to building your community around. For example Miami Pet Lovers or Orange County Singles. When you choose a small niche and then make the site free; it becomes easier to attract singles that are eager to join. I use this method when I start with zero members and wanted to build a community of real users.

Just because you start out as a free dating website doesn't mean you have to stay that way. If you are in a niche with very little competition; you can easily start to charge to make money from the site. But keep reading because charging your members isn't the only way to make money from your dating website.

Example of Popular Free Dating Website
One of the most popular free dating site is Plenty of Fish; this site now has millions of members and still offer a free membership.

Paid Membership Dating Sites
Getting started with a paid membership site requires a marketing strategy. If you are going this route you will have to do one of two things (or both). Purchase a member database of singles that will give you site the appearance of having active members or pre-register members before you launch the site.

Think about it; no one wants to pay to date no one. If there are no members no one will pay to stay on your site. So this method will require marketing cash to get started. Another option with this method is to partner with a white label dating site affiliate that supplies members for you and then pay you a % of any new members that join through your website.

Dating Software Scripts | Niche Markets
Dating Software Scripts | Niche Markets | Source
Best online dating software
Best online dating software | Source

What To Use To Build You Online Dating Website

Once you figure out if your dating website will be free to join or pay to subscribe, choosing the right solution to build your dating site is the next thing to decide.

You have a few options. Choose a free framework or purchase a software solution that comes fully featured and ready to go.

Paid Online Dating Software Solutions
I recommend purchasing a professionally developed software program to start your dating website. Especially if you are not familiar with website design or coding, this will save you time and money in the long run.

The best online dating site software out there is SkaDate. It's the best because it's constantly updated and improved to make sure you are offering your visitors the absolute best technology.

It also has a very advanced mobile App component that you can add-on. are ready to go out of the box. Complete with advanced features and tools like video chat, mobile messaging, flirting and user email.

  1. Ska Date ($999) one time payment (the best if you want full featured top of the line dating site with mobile app features)

Free and Almost Free Online Dating Website Solutions
The following list include FREE options for building your online dating site. Try these options if you have some experience with website design or need to save a few bucks. The following solutions will need some customizations to include many of the features expected on a dating website.

  1. Wordpress - Can be done easily with templates, read on for my template recommendations.
  2. DateMill - Requires PHP and HTML coding knowledge

WordPress offers some pretty beautiful options for your online dating site. Keep reading find out how to use WordPress to build your site for about $65

The other two options DateMill and OsDate are cool solutions but you have to have advance knowledge with web development and coding. With these options the framework is free, but you will have to hire someone to handle all of your customizations if you can't do it yourself.

Get Paid With Niche Dating Sites

Choosing a niche like a Dating Site for Seniors will help you concentrate your marketing efforts, and get better results and quickly grow your membership.
Choosing a niche like a Dating Site for Seniors will help you concentrate your marketing efforts, and get better results and quickly grow your membership. | Source

Creating Your Online Dating Website With Wordpress

Using WordPress is a fairly easy way to get your online dating site start quickly. There are 3 Templates that I've found out there that include everything you need to get started.

The cost associated with WordPress is based on what theme or template you choose to create your dating website.

These themes I have listed are just $58, and that's a one time cost. The only other cost you'll have is your monthly hosting fee to keep your website online.

Online Dating Website Hosting

I use BlueHost and it's $3.95 a month for hosting; they include a free .com domain registration as well. It's a pretty good deal to get you started.

( If you choose BlueHost, they have the quick Free Wordpress Installation option as well. Get Blue Host - Dating Website Hosting

If you choose another hosting company; you should pay no more than $7 a month.

Most hosting companies will setup your Wordpress site for you. All you'll have to do is purchase your WordPress dating website theme and install it.

Take a look at these themes, they are all fully customizable and include all the features you need like:

  1. User profiles
  2. Process payments for membership
  3. Flirting and messaging features
  4. Chat Rooms and videos
  5. User account management

$58 - Sweet Date Wordpress Full Featured Dating Website Theme

Full Featured Wordpress Online Dating Theme
Full Featured Wordpress Online Dating Theme | Source


What do you think is the most effective form of marketing?

See results

Dating Website Marketing and Promotion Ideas

The Money Is In The Niche!
So by now it's time to start thinking about who you are building your dating site for. With so many larger competitors like and, it's almost impossible to compete. You will better off and see faster results by choosing a niche. Contrary to popular belief there are still TONS of dating niche markets that either haven't been served or are undeserved.

The Mighty Authority Rules!
Your goal in choosing a niche market is to become the authority site. If you do your research you will find that not many niche dating sites have grown enough to really become a TRUE authority dating site. Authority meaning the go to site for all daters in that niche.

Brand Yourself!
OK, now this may seem obvious but really, I've seen so many dating sites that are just outright GENERIC. It is so important to establish a professional image. This includes your logo and your template choice. If you choose a niche like scifi lovers, it's also fun to use a theme like the solar system or stars. Just make sure it is SUPER PROFESSIONAL. Branding is going to set you apart from other dating sites that may provide the same niche as you. Branding is what will establish you as an authority site.

Get People To My Site
Now comes the fun part, watching your community grow. Depending on how you choose to build your dating website, you may start with 0 members. This is fine..really... for now. ALL of the dating sites that I've started, had no members on day 1. Here are some of the online marketing methods I've used to generate traffic:

  1. SEO - Make sure your title tags are unique on every page, and you research your keywords thoroughly. (Use Google Keyword Planner for this, it's free)
  2. Link Directories - A quick way to generate some traffic, there are many online directories to list your new dating site in. Most are free. Do a google search to find these.
  3. Craigslist - I like craigslist you can generate traffic this way, but you can also get flagged quick. Whatever works right!
  4. Facebook - Facebook has a really simple and affordable advertising program. You have to have a facebook account to get started.You can set a budget as little as $5 a day and start sending super targeted traffic to your site immediately. Google Facebook Ads for details.
  5. Local Ads - I am sure there are single people where you live. Why shouldn't they know about your website. I see bandit signs all over the place talking about "Find Georgia Singles". It's worth a shot, I'm sure it helps.
  6. Recruit Affiliates - Affiliate programs work. If you have a pay to join dating website, you can pay affiliates/ recruiters a % of each sale for sending you new members.
  7. Email Marketing - Make sure from the moment you decide to start you online dating website you are collecting email address. Communicate regularly through email to get referrals and keep your members active.

Be creative with your marketing efforts. With every niche there a tons of unique ways to market your dating website. Think about who your website was created for, and then find out where those people hang out, on and offline.

Getting Paid From Your Online Dating Website

How You Will Get Paid

  1. Member Subscriptions - If your site is pay to join this is one of your income streams. It's always a good idea to make some of your features free for all, but charge a fee to initiate communication. So it's free to Browse, Pay to communicate.

    Note: Make sure the dating software your purchase includes a pay to join system so that you can make money, some free dating softwares may not include this feature. All of the resources on this page include a pay to join option and all of the ecommerce tools you need to process secure online payments

  2. Affiliate Offers - As your build your community and increase traffic. You may want to offer related resources to your members. If they make a purchase, you get paid. An example of affiliae offers may include deals at restaurants, jewerly sites, flower shops and gift shops.

    Note: Check out Commission Junction (Google It) for a variety affiliate programs you can join and link to your site. You have to have your website up and running before they will approve your website to sponsor affiliate ads.

  3. Google Adsense - Yes, we cannot forget the mighty GOOGLE. If you website is Free to join, Google Adsense can definitely compensate you for your operating cost. Just a note: be strategic with your placement. You want your ads to compliment your content. You can to get members to join to browse and use your ads when they are ready to leave your site.

  4. The email List - The money is in the list! Building your dating website will create a very large database of email addreses. Use this information to stay in communication with your members it is very important to let them know your site is active to keep them coming back to check on what's new. Your dating website system will also automatically send out new member and match notifications. In addition to these notifications make sure you personally keep in touch.

I could talk on and on about the online dating industry, and I will! There's plenty more I want to share. I hope this hub has provided some helpful resources for you as you get started. Please share your comments or questions as your journey begins or continue in the online dating business.

If you have questions please leave a comment.

Check out my online dating business blog

Also check out my other Hubs about building online dating websites:


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    • profile image

      NORMAN 7 years ago


    • profile image

      Reca 6 years ago

      This is great information. I am currently building my dating website and I am excited about my niche. I believe it is an underserved niche and I cannot wait until my site launches. I am going to use every free advertising out there before I start pouring money into television commercials. Good Luck with your sites.

    • profile image

      Abena 4 years ago

      Very very helpful and informative thanks...

    • profile image

      Victoria 3 years ago


    • profile image

      hhank 3 years ago

      Very helpful for starters, but need not much more, need specifics in many other areas. any good recommendations?

    • kylia profile image

      really? 3 years ago from The Internet

      Hi hhank, what more specifics did you have in mind. Would it help to discuss each stage of getting started in more details?

    • profile image

      hermsreviews 3 years ago

      I want to start a niche dating site. This was the first step. Research. I am wondering though. Is it better to have someone to build this site for me?

    • kylia profile image

      really? 3 years ago from The Internet

      hermsreview i would recommend working with the dating site software companies and ask them if they can customize their ready made software so that your site is more unique. Or if you have the budget to go totally custom that route works too.

    • profile image

      Veronicastakhova 3 years ago

      i can recommend u, it is free and has a quite comfortable chat and video chat . Good luck :)

    • profile image

      Adam 3 years ago

      Sounds very good, I am making a more adult-themed dating site from scratch and am wondering if it would be allowable on Wordpress?

    • profile image

      Justin23 3 years ago

      This is very helpful, as i and two friends are researching at the moment. we have some really good ideas would like to hear more though ..

    • profile image

      Jason Moncovich 3 years ago

      This was very helpful for me in my researching. It actually gave me even more to research! Kylia, id like to be able to pick your brain a litle bit if its possible since you've been through this process before in starting a online business doing this. Is there a better way to contact you?..

    • profile image

      Alan 3 years ago

      I have not found a dating site yet that if not pure deception. All have 85%+ inactive accounts, with fake computerised contacts, all pulled through from other sites totally unrelated to what you are looking for. It's all about making money and pretending to have thousands of members. Just a cash cow. The niche that is needed, is one that contains none of the above

    • kylia profile image

      really? 3 years ago from The Internet

      I agree. Many of the dating sites online go through affiliate sites to get members. I believe it great marketing and building your member base organically, which is very possible, especially if you are building a niche dating site. Choosing an affiliate to partner with can be great, if you can segment your members and have a way of testing for inactivity

    • profile image

      fiveohfour 3 years ago

      I like your article and found it very informative. I noticed you mentioned various site builders in your article. Have you tried any of them from the purchase column? If so which one would you recommend?

    • profile image

      fiveohfour 3 years ago

      Thanks for the response and I will definitely look into it.

    • profile image

      John 3 years ago

      Hi Kylia.. Is it a good idea to use wordpress? I can see you mention that you use a different platform.. Can these wordpress themes run a live site if it gets some hundred visitors? Thanks

    • kylia profile image

      really? 3 years ago from The Internet

      Hey John, yes you sure can use Wordpress on a live site with hundreds, thousands of members and visitors. As your site grows it's important to choose a hosting company that can support that type of traffic; you can start with shared hosting but as your traffic increase to the hundreds and millions :) you may want to move to a private server or vps.

    • profile image

      Don 3 years ago

      Hi Kylia, I came across your article (very I good information) as I was searching for "best dating site features". I launched my first dating site last year in January and am currently running a "first year anniversary" giveaway to celebrate. I am looking to add possibly a forum/message board or instant chat features to create more of a community experience to my site's members. Since you have quite a bit of experience, could you recommend a must have feature I should add to keep members engaged?

    • profile image

      Donna 3 years ago

      Hi Don,

      How's the website going for you? Any profits?

    • PDXBuys profile image

      PDXBuys 3 years ago from Oregon

      As a customer, I find that the dating sites with glossy stock photos of beautiful women and men look a bit suspicious. I even saw someone release a live site with the demo member photos still in place! It's a bit of a Catch-22... You have to have members to have a good site, but you have to have a good site to get members! With a glut of dating sites, I think coding something original is the way to go. It's a great way to learn programming!

    • profile image

      Don 3 years ago

      Hi Donna,

      Currently, my site is not charging members. I am a software developer and designed, programmed my website from scratch. This enabled me to save money be coding the site myself. Right now I am focusing on getting members to join my site. My site is giving-away a free iPad mini this month, registration end is February 17, 2014 at 11:59:59 p.m. Eastern time. Research showed that it's better to end a giveaway on a Monday night.

      My 1st goal was to build a dating site - (check).

      My 2nd goal was to get members to join - (check).

      My 3rd goal is to start generating profits - (in process).

    • profile image

      Don 3 years ago

      Please excuse any typos in my last post. Was trying to send the post before my laptop battery discharges... :-)

    • kylia profile image

      really? 3 years ago from The Internet


      It sounds like you are off to a good start, for all of the datings sites I've built I keep the membership free to build the community-- It's always paid off better this way. As for increasing engagement depending on how many members you have the online chat feature could work against you if you don't always have a ton of people online at the same time, adding the forum or a blog could be better. Ask questions through your forms on set up an onsite poll to ask questions to get feed back and spark conversations. I've even done things like choose a featured member and blog about them or highlight them someway. This usually gets a conversation going and can increase your signup if people are interested in this person. It can be exciting to share their success once they've been matched with a date from someone on your site.

    • profile image

      John 3 years ago

      What are some good Niches?

    • profile image

      Don 3 years ago

      Hi Kylia,

      Thank you for your ideas and advice, I will definitely implement them.

      I do plan to keep the membership free to continue building the community.

      I enjoy what I do and am excited about the possibility that my site will actually help bring people together to find love!

    • profile image

      umit 3 years ago

      hi, i am from Turkey. i want to make a dating site with Turkish language. can you help me?

    • profile image

      DN 3 years ago

      Hi there,

      Thank you for all this great info. Per your recommendation, I have purchased the wordpress lovestroy theme, but frankly I am having a hard time to complete it and make it a fully functional website. Any recommendations on how to find an affordable web designer or do you know anyone who will make my website with the things I need. I will appreciate it!

    • kylia profile image

      really? 3 years ago from The Internet

      Hi DN,

      Congrats on taking the first step! It can be a bit challenging getting things up and running;

      email me at and I can provide further assistance.

    • profile image

      mesbah 3 years ago

      Please review this templates. I want to know what is the best design.

    • profile image

      uddhab 3 years ago

      thank you for all information,

    • profile image

      Dee 2 years ago

      Hey I thanks for the great info, I am looking for some help building my site and wanted to know how to add a few special aspects to it

    • profile image

      asmi 2 years ago

      Hi, I just rambled to this site as I am doing some research on how to start an online dating website and I find this information to be very helpful. Thank you!

      I believe there is definitely a need in my community for this online dating site. There is certainly a niche for both the love seekers and for me to profit as well but, I am just so scattered on how I can build it with all this too much information. :) I have the domain registered already. but I am still all over the place as far as on how can start it. Any help/idea would be so grateful, beautiful people

    • dodonet profile image

      Dorothy Godier 2 years ago from LONDON

      Very informative. Thank you

    • Prince Bethel profile image

      prince bethel 2 years ago from Africa

      Nice information kylia. Thanks for sharing!

    • PDXBuys profile image

      PDXBuys 2 years ago from Oregon

      For Sarah - Either you can write your own code (as I have done ) or you can purchase an off-the-shelf site and pay a monthly fee. Some charge $100 or more per month for that - whereas if you write your own code you only pay for the hosting and maybe an email service (for maybe $100 per year). Writing the code myself was difficult and time-consuming - but it was also tremendously rewarding. I feel much more confident about my website programming skills now. I used HTML, CSS, PHP, Javascript, and MySQL for the database. But in the end you will find that writing the code (or purchasing a package) and setting up the site are the easy parts. The really difficult part is attracting and keeping site members. I am still working on that one.

    • profile image

      Johne189 2 years ago

      Really informative article post.Thanks Again. Awesome. feedecbefacc

    • profile image

      Mike V 2 years ago

      One of my major concerns is background check. Is it my responsibility to have this done on every member on my site? I wouldn't want to create problems for daters. Does sites like Skadata take care of this for you?

    • kylia profile image

      really? 2 years ago from The Internet

      No that would be your responsibility if you wanted to provide that service.

    • profile image

      bigbeauty 2 years ago

      I would like to start a niche dating site but it would be of a sexual nature . My question is how to get started?

    • profile image

      ashish 2 years ago

      Wow, first perfect assessment of dating site.

      I'm impressed Kylia.

    • profile image

      Lloyd Mutema 2 years ago

      Thanx a lot Kylia now i have better ideas.

    • profile image

      coco 20 months ago

      Im trying to be on own website

    • profile image

      Johnbon 19 months ago

      if your dating site you want to be is very niche. do you need to copyright niche elements like what makes it niche if you get me and your specific target market. like copyrighting brand name and logo etc. I want to make the site but I,m worried it would get stolen off me if you know what I mean and it would be copied like. I just want to know about copyright stuff and what I should consider there to protect it.

    • profile image

      Tanis 18 months ago

      Hi Kylia,

      Well done and very informative! Considering the original content is a few years old do you have any updates, as far as software is concerned, for developing a dating site? Asking for an opinion as far as WordPress is concerned...just how much "extra" work is involved? I know that most of the elements would be plug-in solutions and each of those has to be managed/updated independently. Have you heard of or experienced yourself issues with incompatibility between plug-in updates?

      Fantastic info! Keep up the good work and I hope to hear back!


    • profile image

      Breanna WW 18 months ago

      You're awesome. Thanks I think the free website is my best option. Just I just hope I get paid lol

    • profile image

      Sharon C 12 months ago

      This info is priceless! Thank you so much.

    • profile image

      angie 12 months ago

      Dear Kylia,

      I’m building my own dating site and I just have one concern and is where can I find ideas about the texts I want it says in every page like welcome, my profile, my matches, etc

      I need as well FAQ’s to have ready when I launch the website and I have no idea what to put there and where to find them.

      Is there any place on line where I can access to these information or at least to get some ideas?


    • profile image

      Joe 9 months ago

      I am looking into starting a dating website, do you have a link that I could ask you a couple of questions?

    • phankhoa profile image

      Phan Khoa 6 months ago from Viet Nam

      Very very helpful...

    • profile image

      crisX 5 months ago

      I am trying to make a dating website, but since this was posted years ago..the price for the Skadate has tripled if not more in price. IS wordpress better to start in after all?

    • profile image

      Jay3 4 months ago


      Is there a way you can recommend a mentor? I understand a true investment is involved & I'm all for it. I have specific questions for my site. Is WordPress user friendly if I'm not if I'm not an experienced web designer? I'm a little fuzzy on that part. I'm for sure using Skadate. Is there an email address I may contact you? I want this to to beyond successful & want to get it right. Thanks for giving such great research information. Hope to hear from you soon.

    • profile image

      caser camal shaw 2 months ago

      it's useful not for bignars

    • profile image

      fsmedia 2 months ago

      The above are great tips on how to create an online dating site, but unfortunately it will be for nothing as there is no way of making one successful using any of the above methods.

      1- None of the suggestions offer Mobile Apps that can be added to the Android/Apple app stores. This means you instantly lose about 70% of possible customers, as it is proven that 70-80% of all people using a dating site are doing so through a dedicated app.

      2 - The biggest stumbling block to any site is the lack of users. Even if you are highly successful enough to get 5,000 people join, if you dilute that down over the various geographic areas you are covering suddenly the number of people within a reasonable 25 miles of the user who joins, drops to around 10-20 people. As soon as that user has contacted 100% of those users, they have run out of people to contact and if none of them reply back, then they will stop using your site and move on to a much more popular one. And do not underestimate how difficult it is to get over 5,000 users. Most dating sites struggle to attract more than 1,000 before they give up because of the difficult challenge of attracting people.

      3 - You have a huge disadvantage by trying to take on the biggest sites in the world, (PlentyofFish,, OKCupid, Tinder, Badoo, Zoosk) and you are trying to take them on with an inferior script that has limited user participation on it, has limited features, and is bought from a developer who has sold the exact same script to a thousand other people who are all using it exactly like you. You need a custom script to have any real chance of ever making it a success, and you need to offer features that work, are useful and make people want to be a part of it, rather than just buy a script and hope people join your brand new site rather than swipe right on thousands of people in their area on Tinder. Far too many people get caught up on all the thousands of amazing functions such as 3D cities, VR dating, Playing games with potential dates, and none of that matters, its pointless expense and resource drain when reality is that people just want lots of people in their area to choose from, who reply back and talk about making a date.

      4 - Finally, the real issue that almost all sites in the world have, and only the biggest and best overcome, and that is user interaction. The reality of the world is that most sites have a 80/20 split between men and women. That means for every woman that joins, there will be at least 4 men joining, and the problem with that is, is that a woman soon gets inundated by hundreds of messages a day whereby a man gets one or two a week. And so women tend to ignore all but the most intriguing messages and ignore maybe 95% of the rest. What this does is results in men joining, sending (or paying to send) lots of messages and getting no interest back and they end up leaving because of it. That means for every user you bring to the site, there is a high chance they will leave again after a month because of the lack of female interest in them. And women rarely join sites for very long as they get sick of men constantly throwing messages at them.

      Some of the biggest sites in the world have managed to find a unique way of attracting huge crowds of women usually involving spending millions in marketing, others simply fake it, and pretend to have lots of women and even respond as women to fake interactions. But if you have not considered how to either A) attract at least 1 woman for every 2 men you are getting signed up, or B) find a way to fake female interactions, you are never going to make a long term profitable success, because as soon as you get one or two people subscribing, you lose them again the next month out of boredom and failure to get any conversations. And then you rely on pure advertising revenue to fund your site which will never amount to more than part time pocket money, rather than multi-million success stories you were hoping for.

      Hit me up at for guidance if you wish to invest money in dating sites, or happen to be a good developer who wants to create a successful dating site.

    • profile image

      Jake Sonnborn 3 days ago

      This is great information but as my experience, you can use a free plugin or wpdating plugin which i am currently using for my online dating website. it is under construction will advertise vigorously when completed.

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