ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • E-Commerce & How to Make Money Online

How To Manage A Successful International Affiliate Network

Updated on September 25, 2015

Congratulations! You've established your brand and experienced success at regional and national levels. The next logical step is to expand your business with an international affiliate network.

Asian­ Pacific consumers have surpassed Americans and are now the world's largest e­market consumers. Mexico and the African continent are marked for huge e­market growth and are expected to reach sales of $2.05 trillion by 2016.

Those global dollars are being spent across borders as never before, making this the right time to expand internationally and introduce your brand to new audiences. However, this can become a business disaster if you try to handle everything alone and without the right resources in place. This endeavor certainly calls for a business partner who know the ins and outs of affiliate marketing ­ both locally and globally.

Some small agencies may proclaim to provide global coverage, when their only presence is one person working out of his or her home. Larger companies may have actual offices, but their staff may lack affiliate marketing knowledge.

This is where SaaS (Software as a service) can step in and become your valuable business partner. Today's affiliate marketing landscape is being created through the use of SaaS and local managed service providers. SaaS solutions can provide you with the ability to expand your market ­ and thus, profits, by creating a global presence.

Unlike traditional software which is conventionally sold as a perpetual license with an up­front cost, SaaS providers generally charge a per ­month or annual subscription fee. Consequently, the initial cost that consumers pay for SaaS is typically lower than the equivalent enterprise software.

This lower cost for new customers enables some SaaS vendors to offer applications using the freenium model. In this model, a free service is made available with limited functionality or scope, and fees are charged for enhanced functionality. Other SaaS applications are completely free to users, with revenue being derived from advertising ­ which is yet another opportunity to raise revenues through a separate branch of affiliate marketing

A key driver behind the potential for SaaS growth in global markets will be your vendors' ability to provide a price that is competitive with local, on­premises software.

A robust SaaS system will allow you to work hand in hand with experienced local partners at the other end of things. Those local personnel will know the best networks, platforms and strategies for their particular market, while your SaaS software provides them with everything they will need to represent and market your brand.

The hub­and­spoke

The hub­and­spoke approach to marketing is found in the business model of Star Alliance, a network of airlines that are affiliated and flying worldwide. Passengers buy one ticket, but have access to a variety of airlines depending upon which offers the best route. The result is an enjoyable trip with the consumer's convenience and comfort in mind.

Applying the Star Alliance model and a relevant SaaS system to global marketing will allow your company to work with the best partner for each individual country, thus delivering the ideal consumer experience to your new international customers.

Your point agency (the hub) will apply the best resources to each market. This can include networks, SaaS platforms, and local agencies. Global partners (the spokes) will on their end, develop best strategies for the local market, seek out additional affiliates, protect the brand's reputation, and manage day­to­day operations on the ground.

Once you find an agency that is willing to help you organize your global marketing, there are a number of contingencies to consider in order to be assured you are working with the best possible partners in each country:

Find the experts

Local affiliates should clearly understand the marketing opportunities and cultural details of that country. They should be knowledgeable about the affiliate industry, your product, and how it pertains to their country's consumers. Interaction through your SaaS system will ensure your brand resonates with that region's customer base.

Get Legal.

Your international affiliates will have their own unique legal circumstances. Each country has its own laws governing business, marketing and taxes. It will be your responsibility to ensure each partner understands the laws your company needs to comply with in their country.

Expand beyond affiliate marketing.

If affiliate marketing is your only strategy in a new region, your enterprise will be limited from the beginning. Instead, your affiliate program should be part of a larger brand strategy, and be complemented by other digital and traditional methods. This multi­faceted approach will ensure your brand is flexible and responsive to the challenges within each new market.

Just because an agency or network says it has regional coverage or claims to have mastered an affiliate market doesn't mean you should take it at its word. Do a little research on the country or region and ask relevant questions.

You may have to speak to a few prospective partners before you find the one that will best represent your program and work toward meeting your brand's goals. When you carefully vet and choose your partners in each region, you will absolutely increase the chance of finding new international customers and growing your global market share.


    0 of 8192 characters used
    Post Comment

    • keywc58 profile image

      keywc58 2 years ago

      Thanks for the info Kaiserfailed.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: ""

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)