ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Pick Keywords to Gain the Most Search Engine Traffic

Updated on July 21, 2019
Rock_nj profile image

I enjoy writing about a wide variety of topics that draw upon my decades of life experiences. I hope you enjoy reading my articles.

Google Adwords Is a Keyword Tool That Helps You Pick Keywords

Successful Blogging Is All About Choosing The Right Keywords
Successful Blogging Is All About Choosing The Right Keywords | Source

There is a specific protocol regarding how to pick keywords and include them in an article or webpage that is the best way to gain the most search engine traffic. Optimizing an article or webpage to gain the most search engine traffic is not as easy as just using a keyword tool, such as Google Adwords, to find the relevant keywords (also known as a keyword phrase) that Internet users are searching for and then implementing Search Engine Optimization (SEO) techniques. There is more to it, which includes using similar keywords to draw more attention to your article from searches that include words that are similar to the keywords you are focusing on. Using the following keyword picking protocol will increase the chances that an article or webpage will be found by people searching for relevant information and will likely increase search engine traffic, even if they do not use the exact title of your article or webpage in their search query.

Step 1: Use A Keyword Tool To Identify the Best Keywords

The first step when assessing which keywords are the best keywords to write an article or webpage around is to use a keyword tool, such as Google Adwords, to assess whether the keywords you are considering using are being searched for and how much competition there is for the keywords (meaning, how many other articles and websites already address the keywords under scrutiny). If there is not sufficient interest (1,000 or more global searches per month) in the keywords you are contemplating using, or if the competition is “high”, due to a lot of existing articles and webpages already addressing the keywords, try some variations until you find keywords that are generating sufficient search queries and do not have too much competition. Of course, there are times when there are no suitable alternatives, in which case, Step 2 helps to increase the chances that your article or webpage will be found by Internet searchers.

Step 2: Make Note of Similar Keywords Provided By Keyword Tool

Step 2 is the crux of how to gain the most search engine traffic from your target keywords. Instead of just writing an article or webpage based solely on the keywords you have determined are the ones you are going to focus on, make note of the next ten to fifteen similar keywords that the keyword tool identifies as ones that are similar to the one you are focusing on. You will use the similar keywords as you implement Step 3.

Step 3: Use The Similar Keywords Provided By Keyword Tool

Use both your identified keywords and the similar ones you noted in Step 2 in your article or webpage. Make sure you use the similar keywords you noted in the subheadings within your article. Writing an article or webpage using both the keywords you identified and the similar ones provided by the keyword tool will greatly enhance the chances that your article or webpage will be found by Internet searchers that use similar search terms as the one you are primarily focusing on.

Step 4: Use The Keywords Provided By Keyword Tool Wisely

While using the identified keywords (keyword phrase) and similar keywords in your article or webpage, follow these Search Engine Optimization (SEO) tips.

  • Use the identified keywords in the Title, once the first few sentences, and one or more times in the first third of article or webpage.
  • Keep the usage of the identified keywords to a density of approximately 1% of the total words.
  • Use the similar keywords identified by the keyword tool in the subheading titles and in places within the article or webpage in which they can be used naturally.
  • Use the identified keywords and similar keywords to name any pictures on your article or webpage.
  • Use the identified keywords and similar keywords in any meta description that is included with your article or webpage.

Using Similar Keywords To Stay Ahead Of Google Search Optimization Changes

Using similar keywords identified by the keyword tool in your article or webpage will not only increase the chances that your article or webpage will be found when Internet users are searching for the relevant topic, but it will also keep your article or webpage in line with changes to the Google search algorithm. Google’s search algorithm has become much more sophisticated and now identifies not only keywords, but it also identifies synonyms of your targeted keywords. Using both your keywords and similar ones identified by a keyword tool will likely help the ranking of your article or webpage in search engines. Just make you use them in a natural way. Google’s search algorithm has become more sophisticated when it comes to identifying the use of keywords in awkward ways in an effort to increase the density of keywords within an article or webpage. It is better to use keywords less often and keep them within a context that flows naturally.

How To Do Keyword Research With Google Adwords Keyword Tool

Keyword Picking Poll

Do You Think It Is Important To Find Relevant Keywords When Publishing An Article?

See results

Carefully Select and Use Keywords

Learn How To Use Keywords Effectively To Gain The Attention of Major Search Engines
Learn How To Use Keywords Effectively To Gain The Attention of Major Search Engines | Source

© 2013 John Coviello

Comments

    0 of 8192 characters used
    Post Comment
    • Taufique Bhatkar profile image

      Taufique bhatkar 

      6 months ago from India

      Realy nice article,thanks for sharing great kwolledge

    • aesta1 profile image

      Mary Norton 

      4 years ago from Ontario, Canada

      Keywords that are highly searched for definitely always have stiff competition. For me, I just write what I like but most of the time, traffic is not much.

    • Georgie Lowery profile image

      GH Price 

      6 years ago from North Florida

      The big problem with key words, in my opinion, is that the ones that are popular today may not be tomorrow and, unless you want to spend the rest of your life adjusting your keywords, they may not be such a good idea. And then there's the Penguin. And then there's the Panda. Spank. Spank. Spank.

      Personally, I think that keywords stifle creativity and rarely use them, though I know quite a few people that have turned a pretty penny by learning how to use them effectively.

    • Rock_nj profile imageAUTHOR

      John Coviello 

      6 years ago from New Jersey

      Google has already made changes to Adwords keywords tools. The traditional version is no longer available, but you can still get essentially the same information using Google Adwords, just via a different route. They seem to be wanting to drive users towards using PPC advertising and away from using Adwords keywords tools for doing research, but it can still be done.

    • Stachart profile image

      Pierre Eustache C. 

      6 years ago from Haiti

      Google Adwords keywords tools will be unavailable soon! Thanks for sharing!

    • Phyllis Doyle profile image

      Phyllis Doyle Burns 

      6 years ago from High desert of Nevada.

      Thanks for this informative hub -- it is very helpful/useful.

    • ppc-specialist profile image

      ppc-specialist 

      6 years ago from Pakistan

      Good info .. thanks for sharing

    • DDE profile image

      Devika Primić 

      6 years ago from Dubrovnik, Croatia

      Awesome suggestions here into choosing the correct keywords when in search of traffic. A helpful hub for many writers.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
    ClickscoThis is a data management platform studying reader behavior (Privacy Policy)