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How To Rank Higher In Search Engines-Natural Search Engine Rankings-Quality Content-Backlinks-2013

Updated on September 2, 2013

Search Engine Rankings

Search engine rankings are very important to any webmaster or author. There are several different methods that writers use to get their online content ranked higher in search engines. Knowing which SEO techniques to use and how to properly use them are crucial to the ranking of your online content. Search engines use a variety of different calculated formulas that no one fully understands. However, with practice and technique, some have learned techniques that get their content ranked high on the top search engines around the world.

In this article, we will discuss several different techniques that you can use to get your online content ranked higher in major search engines. We will also discuss how to properly use the Google Adwords Keyword Tool. After reading this article, you will have the tools and expertise to get your articles ranked higher in major search engines.

Natural Search Engine Rankings

Natural search engine rankings are the most valuable rankings to a website/blog. When it comes to ranking your online content, several different factors can influence your ranking. Nobody knows the exact formula to get their online content on the first page of Google. If they did, Google would change it. However, with some help, you can learn how to get your online content ranked higher. Many people choose to try different methods, then see which one works best. This is a trial period, someone will try method A, B, and C. After a few months, the author realizes that method C brings in the most traffic. Since it does, the author will only use method C to gain higher search engine rankings.

The best way to get natural rankings is by creating quality online content. Creating quality online content is still a powerful SEO tool for authors. Everything in your article is a factor to how high your page will rank. As I said before, nobody knows the exact formula to get ranked higher. However, many people know enough, giving them an advantage over other authors. You want to make sure your online content is high quality, the best that it can be. So what does this mean? Every wore, keyword, phrase, and where it is positioned matters. Have you heard of the term "Keyword?" This is what search engines look for to determine where you will place on their search engine list. For example, if you are writing about "how to make money online," "how to" and "money" could be your keywords. Having the perfect balance of keywords is crucial because this is a factor that rates where you will rank in search engines.

Google Adwords Keyword Tool

Google Adwords Keyword Tool is one of the best tools that you have at your disposal. Google Adwords Keyword Tool can be used in a variety of different ways. This is a tool that allows you to look at specific keywords or phrases. You can determine what keywords are getting searched for in Google's search engine. Not only that, you can also see the competition for specific keywords and phrases. The Google Adwords Keytool allows you to see if others are using the same exact keywords. If the competition is high, then you know other writers are using the same keywords. If the competition is low, then less writers are using the keywords. In return, if the competition is low, you have a better chance to get your article ranked high in search engines. The more competition a keyword has, the more difficult it will be to get your article on the first two pages.

The keywords "make money online" and "how to make money online" are two keyword phrases that have a high competition. This is because so many writers are writing about making money online. The last time I checked, these keywords averaged 650,000 monthly global searches and 260,000 local searches. Although this seems high, it really isn't. These stats are only for the Google search engine, it doesn't include Bing, Yahoo, and other popular search engines.

How can I use the Google Adwords Keyword Tool to improve my traffic? I know that the two keyword phrases above have a high competition. I also know that the keywords are searched for 650,000 times globally, but only 260,000 in the United States. Due to this, I know that it is going to be difficult to get a first page ranking on Google. It's not that I am not a good writer, just that the level of competition for these groupings are really high. If I was writing for traffic, I would choose not to write about "making money online." I base this on the local searches, which were only 260,000 a month. When you consider sharing the traffic with other writers, 260,000 impressions is not a lot. If I am writing for traffic, I will use the Google Adwords Keyword Tool and find keywords that have low competition and millions of monthly hits.

Although there are very few sites that allow it, "sex" is one of the most popular keywords. Globally, the keyword "sex" is getting over 500 million hits a month in the Google search engine. That is massive traffic results. If your wanting to increase your traffic, use the Google Adwords Keyword Tool to find keywords that get millions of hits each month. This will dramatically increase your chances of bringing in some of the traffic. Even though this is true, you still need to make sure that your content is original and quality. Use your proper keywords, phrases, and equally distribute them throughout your article. If you use too many, it will hurt your natural ranking. If you don't use enough keywords, the search engine may overlook your article.

Increasing Rankings With Backlinks

Another important factor to increasing your search engine ranking is the layout of your article. It has been documented that easy-to-read articles perform better on search engines. Many people say that the search engine has an easier time finding information on a well structured article compared to an article that is not structured correctly. In my experience, the easier a page is to navigate, the better it has done in search engines. You can increase your search engine rankings with a search engine friendly layout. A lot of people like to load their article down. What they don't realize, they are taking away from the reader's experience. Make your article easy to read, keep it relatively simple, and make sure your page additions do not distract the reader. In most cases, your article will be penalized and it won't show up.

With the recent changes to Google search engines, all links are more important. High quality links increase your search engine rankings. You want to try to keep your links associated, but one or two trap links will be fine. Before the recent changes, linking and building links was very important. Since Google's last change, we now know that link building has a larger impact on where we end up in the search engine. The pages that your website links to and those that link to you matters. Make sure that they have decent page ranks and search ranks. The higher their ranking, the more value that is added to the link. Valuable links will increase your search engine rankings.

Search engines are constantly changing, new algorithms that change the concept around, leaving us searching for the next missing equation. Most writers concentrate on finding these changes. What is the point? By the time you figure it out, the next algorithm will be out. Taken everything we know about ranking higher in the search engine, what do you think the most important factor is? Writing quality content. I can't stress this enough. You content will always be the most important factor of your search engine ranking. You have to make sure you write quality content for your readers.

Should you use SEO? SEO, which is search engine optimization, should be used and applied to your article. The mistake that writers make the most, they crowd their articles with keywords and phrases. They think that the more keywords they apply, the higher their article will rank. If you stuff your article with keywords and key-phrases, you're going to get penalized. Your article will tank in the search engine and it will never get traffic. There is no exact formula to go by when it comes to search engine rankings. The tips in this article have been documented to increase your search engine rankings. Writing quality content is the most important factor in the search engine equation. Make your article useful, easy to read, and apply necessary keywords.

Search engines can index your pages quickly, but it takes time to see a full turn around. It doesn't happen right away. Be patient and use all the tips define above. It will help your search engine ranking. The higher your search ranking, the more traffic you will get. If you are writing for traffic, remember to use your Google Adwords Keyword Tool. Most importantly, make sure you write quality content. Give the search engine a few months to pick up your article and see where you rank. If you don't get ranked, go back to your article and evaluate. Use the tips you have learned and apply necessary corrections. Add more quality content, pictures, charts, or any other capsule that will give the reader more helpful information.

Getting your article ranked on the top page of major search engines is difficult. There are millions of writers online, many writing about the same thing you are. The competition is extremely high. Knowing these search engine tips will give you an advantage over your competition. However, other writers apply these same search engine tips. Once again, we point back to high quality content. Don't publish an article just to add another link. Make sure your article is the best that it can be, every time. Always learn as much as you can because the next search engine tip could be the one that puts you over the top.

Website Submissions And Directories

Website submissions and directories are another great tool that can increase your traffic and rankings. Although Google, Yahoo, and Bing are the largest search engines in the world, there's thousands more that most people don't know about. Most submission websites are free to join, you'll submit your website and they'll index it into their search engine. Some submission websites have a high page rank while other may not.

Smaller search engines may only receive a few hundred searches a day, but it's still worth your time. If your website offers a service or sells products, a customer is a customer, right? Each visitor that finds your website is a potential sale, therefore, every visitor is important. It doesn't matter if they come from Google or a smaller search engine.

Directories can also add value to your website or blog. A directory is similar to the yellow pages of a phonebook. Directories store thousands of websites, sometimes more, and classify them into categories, such as art, business, fashion, sports, and so on. Once you submit your website, you'll be asked to classify your site. Once approved, your website will be stored and visitors will have the opportunity to see your site and what you offer.

Website submission sites and directories will examine the website that you submit. Before you use this SEO technique, you want to make sure that your website or blog is useful to visitors. You need to make sure your website/blog is free of errors, such as broken links or site structure issues.


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    • thelyricwriter profile imageAUTHOR

      Richard Ricky Hale 

      5 years ago from West Virginia

      Anamika, thanks for the comment. These SEO techniques do work. I always try different techniques throughout my articles, experimenting and applying those that work the best.

    • Anamika S profile image

      Anamika S Jain 

      5 years ago from Mumbai - Maharashtra, India

      I have not doing many of these for ages, but I guess it's time I start doing some of the stuff. Awesome Hub, voted up!

    • thelyricwriter profile imageAUTHOR

      Richard Ricky Hale 

      5 years ago from West Virginia

      Jaye, I can appreciate what your saying, both as a writer and critic. For starters, in this article, I never mentioned anything about bolding words in the first paragraph. Now, according to Google guidelines, the top of your article is the most important, should contain exactly what your article is back. Google values your page, top to bottom. The top of the page is the highest valued and value decreases as the article goes on. Another technique that Google tells webmasters is to bold their keywords. It helps the search engine find what your page is about. Plus, if your skimming for information, we can find it easier when it is bolded. I don't mind bolded words because it helps me find what I need quicker. Others as yourself may differ, but I personally don't mind them. Without them, a page is boring.

      I use SEO and I write for my readers. These are not my rules or guidelines, this is what Google gives us. Google tells us everything that they expect and it explains how we can reach their top pages. Yes, I want my readers to enjoy the articles I write, but if nobody is reading them, what now? As others traffic falls, mine rises. Google controls 67% of the world's search engine traffic. Many other use these same techniques and the traffic difference is incredible.

      Yes, once of my niches is on tattoos. I also write about business, sports, coins, and dreams also. As for the tattoo part, my subdomain is one of the top traffic tattoo sites on the internet, in only two years. Really, it's less then that because I've been writing on tattoos for only 20 months. On top of that, I've took two 4-6 month breaks in between. If not for that, I may have been higher. When I write my articles, I tell the writer exactly what information consist in the article at the top of the page. Although you see this 5 times, I'm explaining to the reader that they'll learn about the tattoo, tattoo symbolism, tattoo meanings, tattoo ideas, and tattoo designs. This is actually 5 different categories regarding the same tattoo symbol. If you don't like it, that's your opinion. I value it, if I didn't, I wouldn't approve your comment. See, I'm not the type to judge others, especially when I don't know what I'm commenting about. Google and other search engines gives all webmasters this information. This article is to help others achieve higher traffic and rankings. If my traffic was dropping, I'd want help and this is what I offer in this article.

    • JayeWisdom profile image

      Jaye Denman 

      5 years ago from Deep South, USA

      This may work well for you, adding to your hub traffic and income, but it won't work for me. As a reader, if the first paragraph contains the same phrase numerous times--and in bold print, at that--I just back out of it and don't read the remainder. It is extremely irritating to me as a reader to confront this tactic.

      Does it work better with the "average" reader, and how do Google and other search engines define the average reader (especially his or her intelligence)? I don't know the answer to that, but I only know I can't play this little game--even if my traffic continues to drop. I write to say something, but not so repetitiously that if I were reading it I would want to scream by the fourth repetition.

      You are a prolific writer with a niche (tattoos) on HP, and probably have a lot of traffic from people interested in your topic. I opened your hub about the Tree of Life tattoo design to check and see if you use the phrase repetition and bold print in your actual hubs. When I saw "Tree of Life" five times in the first paragraph--four of them in bold print--I simply backed out of the hub.

      I'm happy for you if this method is successful in your experience; however, I won't even try it.


    • thelyricwriter profile imageAUTHOR

      Richard Ricky Hale 

      5 years ago from West Virginia

      @Moonlake, thinks for the comment. The niche that you write about is also very important. If your writing to make money, you want to choose a niche that gets lots of traffic, or course with a low competition score. Appreciate the vote and share always dear:)

      @Jackie, thanks for the comment, vote, and share. Many thanks and take care:)

      @Rebeccamealey, thanks for taking the time to comment and read this article. Have a great day.

      @Pinto2011, thanks for the comment and for your time:) Best wishes.

    • pinto2011 profile image


      5 years ago from New Delhi, India

      Very informative.

    • rebeccamealey profile image

      Rebecca Mealey 

      5 years ago from Northeastern Georgia, USA

      Thanks for a very informative and helpful hub on ranking in searches!

    • Jackie Lynnley profile image

      Jackie Lynnley 

      5 years ago from The Beautiful South

      Very interesting. This one should fly high! Up and sharing.

    • moonlake profile image


      5 years ago from America

      I use Google Adwords Keyword Tool just the way you said. My hubs are not quality online content because I sure don't get thousands of views on one hub like some people say they get. You do have quality hubs and I enjoyed reading this voted up, shared and Scoopit.


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