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How To Start An Online Business From Home Today
Can I Really Start A Business?
I'm asked this question all the time, "can I start a business from home?"
The truth, yes, anyone can start a business today. Unfortunately, nearly all of you reading this will fail. The numbers don't lie, 8 out of 10 online business will close shop within a year.
I don't want that for you, so pay attention to what I'll be discussing throughout this article.
Why Should You Listen?
Look, there's a lot of online business advice that is (how do I say this in a nice way) worthless? In other words, the business advice you get is not worth it.
I've been in the digital marketing space for 11 years now. Over that time, I've helped sell tens of millions in services and products. I've personally built 3 online businesses and I've helped more than 300 businesses use digital marketing to grow their business.
I've had the pleasure of working for some of the biggest brands in the world, including Adobe, Nike and Skrivanek.
Even though I've seen success, helping others is my passion.
Now, I'm going to help you start your business.
Education Is Key
In this article, you're going to get a lot of information. Don't worry if you don't understand everything right away. It takes a little time to get it right.
There's a lot of mistakes that can be made when starting a business, we want to avoid them as much as possible. That's why "learning" the proper strategies and techniques to grow a business is important. Never stop learning.
That's why it's important to continue your education, continue learning and continue pushing forward.
What's The Concept Of Your Business?
Many people focus on starting a home business based around their passions, which is something I highly recommend. If there's something in your life that you have a genuine passion for and it's a great business concept, than it's a win-win scenario.
If you have a passion for fitness, you could become a fitness coach or start your own health store. If you have a passion for being a mom, you could help other mothers by building a mom blog.
Of course, you need to make sure the concept is valid and can become a business. You can do this by validating your ideas first, "before you go all in."
First, do a little research. If a lot of people are selling something, chances are there's a market for it. A little due diligence can go a long way.
Secondly, you can start building an audience first. For example, take my Digital Marketing Entrepreneurs Facebook group. Here, I built an audience based around teaching others how to use digital marketing to grow a business. Most of you already use Facebook. In fact, social platforms like Instagram and YouTube can also serve as validation for your business ideas.
Starting With The Bare Basics
If you want to start a business, you're going to need the bare basics.
In this section, we'll discuss what bare essentials you'll need to get started.
WordPress - At the very least, you're going to need an online presence so you can build the webpages you need. WordPress is the most popular content management system. In order to get a WordPress website, you're going to need a domain and hosting account. GoDaddy and Bluehost are two of the most popular.
*A website serves many purposes, but ultimately it allows you to build a presence, credibility and trust with your target audience.
ClickFunnels - Every business has a use for funnels. With a software like ClickFunnels, building sales funnels, product funnels, webinar funnels or lead generation funnels is simple. You can sign up for a free 14 day trial to get started.
*This tool is essential as it allows you to make easy funnels quick, as well as integrating with your email software and payment gateways.
Facebook - Nearly all businesses can find their target audience on social media. With over 2 billion users, Facebook is an ideal place for any business to leverage to get clients and customers.
*Facebook is important as you can reach your target users organically and through paid ad campaigns.
Active Campaign - Your business needs the ability to collect names and emails. Building a list is vital to growing an online business. I recommend Active Campaign as it's the second best email marketing software next to Infusionsoft without the big price tag.
*List building (obtaining names and emails) are vital to every business. This gives you the opportunity to further the conversation with your prospects.
Google Analytics - You'll need a way to track data, such as site visitors, time on-site per user, conversation rates and other important data metrics. The best free tool to do this is Google Analytics.
*If you don't know how your website and content is performing, you won't be able to further optimize your site. This is why I recommend tracking with Google Analytics.
What's The Best Business Model?
There's a number of different business models you can use to start a business. When you're first starting out, you want something that's simple and easy. There's nothing wrong with that, simple and easy works and I can vouch for that.
So, what's the best easy simple business model to follow?
Let's break down the funnel.
- Landing Page/Optin Page/Product Page - This is the first page of your funnel. A funnel is designed to move users through a series of steps. This first page usually provides something of value to collect a name and email for the user. This is often called a freebie, lead magnet or free offer. This email is stored in a database so you can contact the user later.
- Thank You Page/Confirmation Page - Once you have the name and email, you can use a page to deliver what you promised to the user. You can also give additional instructions to the user or redirect them to a specific page.
- Product Page/Service Page - By this stage, the user has already signed up for your initial offer. Here, you could send the user to a product page or a page deeper in your funnel.
- Sale/Nurture - By this step, your goal is to get a sale or nurture the relationship with the user until they become a paying customer. When you're trying to sell something, not everyone is going to buy. This is why we nurture the relationship with the user.
This is a basic business model.
Now, there's countless options that can be included here or excluded. It's all about preference and what you feel is needed to get sales.
A service based business would have a different structure over an Ecommerce business. For a service based business, lead generation is one of the most important steps. For Ecommerce, you can send your audience directly to a product page, so the business model differs for you.
Here's what you have to remember, the most important step in this business model is collecting someone's name and email. That's the only opportunity you get to have a means of contact. Once you have the name and email, there's a lot you can do to get the sale.
The Power Of Email Marketing
When you're looking to buy something online, do you buy the first time you see something?
Likely, you don't. In fact, 95 percent of online users don't buy on the first visit. That's why collecting a name and email is so vital to growing a successful business.
The business model we're talking about today is essentially an email marketing business. Email plays a major role in smart businesses. Even with the rise of Messenger Bots and AI, email is still as relevant than ever.
Once you've been able to build enough emails, you can make sales every time you send out an email blast.
Many online businesses are automated, meaning that a business owner doesn't have to always be present for the business to make money. That's another benefit to using email in your marketing efforts.
Benefits Of Email Marketing
Building the Relationship - The biggest benefit of email marketing is that it gives you the opportunity to build a relationship with your audience. You'll here the coined term "your money is in the list," referring to your email list. That is true, often the bigger the list we have, the more money you can make. None the less, every business relies on healthy relationships and email marketing is what gives you the ability to build relationships with potential customers.
Email sequences can be fully automated and setup prior to launches. In Active Campaign, these are called Automations. Automations allow you to send specific emails based on the user's actions in your funnels. For example, if someone signs up for your offer, you can deliver what you promised via automated emails.
Tagging - Tags are helpful for segmenting your leads based on the specific activities they perform. For example, if someone is clicking on the emails you're sending, this means the user is engaged. An "engaged" tag can be used to reference the lead is actively reading your emails.
Lead Scoring - You can also score your leads based on their activity in your automations and funnels. If a lead clicks on an email you sent, you can give them 5 points. If they click on a link in your email, you can add another 5 points. Leads with a high score would be the best candidates to approach with a service or product.
Conversions - The ultimate goal is for everyone on your list to become paying customers. While that will likely never happen, we push to build an authentic relationship with all of them. We send them emails that educate, give value and introduces them to products/services. As long as you're collecting names and emails, you're going to get more conversions due to it.
TeachingOnlineBusiness.com is a platform I built to help normal every day people learn how to start a business and grow it successfully. It takes time to learn all the skills you need to be successful growing an online business from home.
The right environment and right mentors is everything.
If you're serious about starting your own business, this site will give you the tools, resources and knowledge to make it happen.
"You don't know what you don't know," that's why "learning" will be vital to your success.