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How To Write A Hypnotic Sales Letter

Updated on August 4, 2010

How To Write A Hypnotic Sales Letter

 Writing a sales letter is of huge importance for any business.  You need to make sure you capture the attention of the reader from the beginning right to the end.  You need to capture the attention of the reader and there are a few tips that can help.  One is to brainstorm before even considering getting started on the letter because before anything else you need to know what you want to say.

 The beginning of a letter is usually always the most difficult and the same goes for a sales letter.  Even for a business that has been around for a while and has a good reputation, writing a sales letter can be a huge challenge and the best way is to keep it on a more personal level.  Sales letters are different from business letters in that there is a much less formal tone and you should act as though you are talking right to each customer.  Always keep a sales letter organized so it is easy to read and this means not jumping back from one thought to the next.

 When writing a sales letter, if you want it to be hypnotic then you need to create a certain flow with it so it takes readers from the beginning to the end smoothly.  Just like with any story, a sales letter must have a beginning, middle and an end.  The beginning is the headline, the title that is going to capture the attention of readers and make them intrigued to what the letter is going to be about.  The headline should be centered at the top of the first page and should be short but sweet.

 The body or main part of the sales letter should tell readers what the offer is.  Use it to tell them what is so irresistible about what you are offering compared to others out there.  When you come to the end of the letter, read it through as though you were someone receiving the letter from you and use that to decide what should come here.  Keep it simple, because the last thing you want is for your sales letter to be thrown away just because it appears to the reader to be too complicated.

 Always go over the letter and edit it again, again and again.  Even if it takes you four or five times to be sure that the letter is as effective as it can be, it is important to have patience and be absolute before sending it out.  If it does not catch their attention at first, chances are they are not even going to give it two seconds of their time.  These are tips that will help you write the most hypnotic sales letter and be glad you did.


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