ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How and Why UberEats is Gaining Attraction with Customers?

Updated on December 15, 2017


Uber has become famous for its affordable taxi rides within the comfort of a smartphone. Uber took transportation to a next level and now it has quietly rolled out UberEats, a new food delivery platform that delivers food from the favorite local restaurants. This dedicated app is now chiefly established its service to the US.

What does UberEats do?

Uber uses their drivers to pick up food from the local restaurant and deliver to the customer within 30 minutes of the said time frame. They changed the game of referrals and made sure that customer’s loyalty didn’t waver by giving them promo codes and such. It also took local vendors and delivery logistics people under its wings.

How UberEats work?

There are three simple steps to understand how UberEats works for customers. First is to Browse for food from hundreds of local restaurants and choose a particular restaurant for you to deliver your food of choice. The second step is to Place the Order and the app shows you the check the delivery address, estimated delivery time, price of the order inclusive of taxes and pay easily with various payment modes. The last step is to Track the Order right when the delivery person picks up your food until the minute the food is delivered to your doorstep.

Business growth with UberEats

If you are local restaurant vendor who wants customers to notice you then partnering with UberEats is the best possible way. UberEats always work in sync with the restaurants by giving you more orders so that you process more orders then more business and visibility for your restaurant. You can also expand the business by the large marketing stint with UberEats.

Customers’ Attention

UberEats is mainly based on Referral process and if a customer is referring to more customers then the referral customer will have bonus points or promo codes from $10 - $50. Keeping a customer happy is the main strategy of any business and Uber is not letting off its customers by throwing its discounts and promo codes to free dinners or lunches to keep the customers happy. Retaining customers is another paramount challenge for any business. UberEats creates relationships with its customers through social media. Receiving feedback, follow-up support, issue management and reviews are important in retaining customers to a service. Giving a birthday free meal voucher may help customers to use it well leads to customers coming back to the service for more.

Another innovative way to keep a customer happy is to listen to your customer, keeping a good eye or an ear to the social media. Users initially were disappointed with the lack of vegetarian options and expressing their discontent through social media. UberEats quickly resolved this issue. Engaging customers with food photography to make its customers to place mouth-watering dishes is exactly what UberEats is doing along with delight deliveries such as free holiday cookies or tamales with the dishes. Following UberEats on social media allows customers to know the dish of the day or the new and updated menu prices.

UberEats have taken the stage where working individuals are skipping breakfast and lunch due to work and would gladly give anything to have food delivered to their place. UberEats grabbed this opportunity and made full use of connecting the local vendors and the customers. Today’s individuals are willing to pay the cost of good food items and their experience share in social media will up the company’s image and visibility.

UberEats Gaining Advantage?

Food Delivery apps have become very competitive to a point where no one wants to lose their customers over anything. For now, UberEats is more into Customer retention rather than Customer acquisition. UberEats is doing new and innovative ideas to keep its customers surprised like sending a free cupcake with a pizza order or a soda with every order placed. These ideas keep the UberEats keeping its competitive edge over UberEats clone apps in the market.

Almost 40% of UberEats customers were initially an Uber taxi ride customers and Uber is using its large driver workforce to deliver the food to the customers. Logistics issued is under the carpet. Initially integrated into the Uber app, it has come out as an individual app by taking the customer’s feedback.

Right now, UberEats is the leader in Food Delivery System. Ranked one in US, Australia, France, Taiwan and Indonesia, UberEats is growing into a juggernaut with its sights set on Asia market.

Most local vendors or restaurants had to make an actual delivery to the customers with their own hired personnel which most restaurants were not logistically done. UberEats have solved that problem by using its vast driver network to pick up food and deliver it to the customer and the customer can track their food using the Geolocation services in the app making both restaurant and the customer happy. This healthy dynamic has worked wonders in the US market.

With an n number of UberEats Clone apps the important question posed by the customers to the new apps are, Can you service like UberEats? Now the question is too true, UberEats clone app may lack the promise of delivering food to the customers within a certain time frame. With enormous discounts, vouchers, gift cards and what not, UberEats have bowled over the Customers and retained them for good.

The Customers form the backbone of UberEats and other UberEats clone apps. These customers have the power to make or break any food delivery service. What makes UberEats a hit among others? That it will do any innovative ideas to keep its customers happy and loyal to the service.

What Next?

Food Delivery Industry is growing bigger by the minute and many local vendors and into creating UberEats clone apps for their own use and to retain their own customers. Right now UberEats trumps them all as the customers will pay for excellent food service and delivery from office to the gym to home. UberEats may deliver its food to the customers using drones for faster delivery. We have to wait and watch and maybe order from the local Chinese restaurant.


Hi, my name is Kamrooz Jeny. I am working as a consultant for Mobile App development named Appoets. I like writing, reading various novels and articles and would someday travel around the world. I try to see the world through different glasses and viewpoints to understand this beautiful world better. I am currently a proud owner of three dogs and love them adorably. Future Novel Writer and Blogger.


    0 of 8192 characters used
    Post Comment

    • Your Cousins profile image

      Your Cousins 

      13 months ago from Atlanta, GA

      I have never tried UberEats, but I appreciate your blog explaining how it works. Maybe I'll order dinner in soon! Will let you know.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)