How to Ace Your Online Marketing Game?
The Best Hours on Social Media: When to post What?
Social Media is a real thing and it is not going anywhere except for growing and growing. In the earlier days you could only be read by others if you were to publish on a well-known magazine or newspaper. Nowadays you just need to build your fan base and post at the peak hours. Oddly enough, marketing scientists have worked on finding the best hours to post on social media and most of them are not what you thought they should be. For example, I never thought that people would love to check their social feed during lunch! I mean lunch hours are for eating and enjoying your food and in my opinion, this happy hour would not work well with social media feed scrolling, but I guess I was wrong, or is it just me? Anyway, check the best hours to share online, so you don't make the same mistake as me. Plus, the marketing strategy is not only about when to post on social media, but what to post as well, because different weekdays call for different kind of posts.
How to ace your Instagram marketing game?
Instagram is one of my most favorite social platformes because you can create a neat profile, you don’t have to read anything if you do not feel like because you consume the information by photos and thirdly: it is the best place to get inspiration from. My tips on how to promote yourself on instagram are:
Think about how you want to establish yourself as. Do this by writing a short descriptive bio like: style, travel blogger / writer on ____.com / etc. In simple words: spill what you do
Decide about the content you want to share and the message you want to spread. Ex: if you are a travel blogger share photos of amazing places, the food, the experiences, the skiing/swimming/diving/alpinism, etc.
Create a neat profile by choosing a subtle shade for your photos like a filter you prefer most. This gives the impression that every photo is linked with the other. I also posted a set of 3 photos to show that I changed the filter.
Like others photos and if you love it, leave a comment. Like photos even by people you do not follow: find those into the search area. Also check what people you follow are liking because you may find amazing inspiring content.
Never spread hate. People will read those comments and they will definitely unfollow you.
If you are reviewing a product, be transparent. Do not just share for the money. Building trust is the foundation of growing.
Instagram Stories will soon round up to one year of being part of the Instagram features. If you are not already posting your own stories, then you are losing ground to the bloggers and freelancers and business people that already are. No matter what you think, people do actually check those stories all the time, even though it may look like that is just one more feature that wastes your time. Well, if you have not noticed, people love to waste time, especially by checking what others are doing, or not doing. So keep in mind to keep that particular feed updated. You will be surprised to how many views you will actually get!
How to ace your Pinterest marketing game?
Pinterest is another platform where I get major inspiration, especially for diy projects.
Create specific boards for specific content. Pin your photos, including description and links. Infographics, quotes and beautiful makeup, travel, food, diy photos share best, so keep these in mind.
Check pinterest popular pins. You will get ideas on what works best on pinterest and what people are into in that certain period. Although some areas of interest never change like: beauty, cooking, health hacks and fitness.
Put four of your best boards or the ones you want more followers on, on your first row, because that’s what everyone who checks your pinterest profile looks at at first.
Accept invitations to be part of group boards only for boards that have more followers than your profile does and those which post content you also pin on your personal profile. This is the best way I grew and keep growing my followers. Nowadays I am getting almost 1k followersper day, which 1 year ago, I did not thought was possible!
Pinterest is the real deal and the only social media tool where you can actually go viral! So, if you do not own an account there, go open it and start building your profile. If you have an account but you are not active, log in and start arranging and editing your boards and start pinning stuff you like. In no time you will realize that pinned photos on Pinterest do go viral, and will be constantly shared and liked even after years!
© 2019 Ensorcelie