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How to Be Successful on Squidoo

Updated on August 29, 2011

My Tips for Gaining Success on Squidoo

I have been creating Squidoo lenses for about 3 years. I am not the most successful lensmaster there by any means, nor do I profess to know everything about Squidoo or even internet marketing in general. However, I do make a reasonable amount of money there each month. This year I anticipate earning an average of $1,500/month on that site. That is of course, as my granny would say, "God willing and the creek don't rise". I've earned more than that during the past holiday season, but don't anticipate getting back there for a few months yet.

Now if you're wondering why I would write about Squidoo here, well, it's because I can't yet write about how to succeed on Hubpages. When I get there, I'll let you know! In the mean time, many of the tips I provide should work here on Hubpages as well and certainly if you branch out, which I think is wise, Squidoo is a good second writing site to consider.

Use Keywords

Keywords should not dictate the general topics you choose to write about. However, they can help you focus a bit more and gain more traffic. You can still write about your passions, interests, and so forth, but keywords will help you get a better position in search results.

I won't go into details about how to do keyword research here, but once you have those keywords and phrases you can easily use them in your URL, your titles, and tags on Squidoo. Titles should never be left as the default (i.e.: Text module). You can sprinkle those keywords and phrases throughout your Squidoo lens, but don't over do it. You can target one, two, or three keywords per lens.

These keywords help assure that you get targeted traffic.This means that the people who come upon your lens will not do so accidentally; they will be interested in your topic. They will stay on your page longer and be more likely to click through, and to buy if you have things for sale. You will have met their need, increasing the likelihood they will return or trust you as an author.

Unique and Specific Content

Unique content is critical for any internet marketer. It's always good to talk about your personal experiences and observations, create your own story, and so forth. Writing in your own voice works well.

In many instances I try to find a unique way of packaging what it is I'm writing about. I'm an affiliate marketer, not a writer, so I often need to write about topics that are well covered elsewhere. To have a lens succeed, I often need to be either very specific in my topics or find a unique angle. As an example, I wouldn't write a page about cell phones. What more can be said about that? But I might write one on the usefulness of cell phones in medical monitoring or text messaging phones for the deaf.

Make Your Squidoo Lens Appealing

Spending hours making a beautiful page isn't really part of how to be successful on Squidoo. However, a page that is pleasing to the eye is more likely to keep viewers interested rather than cllicking away. To make a lens appealing there are several things you can do.

First, you can add related photos. Whether they are photos that you take, or photos that you get online under Creative Commons license, photos add a lot of visual appeal. On Squidoo you can add a photo to the Introduction Module, Text Module, or in a Photo Gallery Module.

Photos can also bring in more traffic through an image search if tagged appropriately.

Secondly, you can keep your writing to the point and brief. Certainly this isn't as applicable to creative writing, but to some extent it can apply.

Even when brevity isn't possible, then good formatting can remedy the situation. Paragraphs should be shorter. When appropriate, the use of bullet points, numbering, and so forth can help.

Using HTML to bold, underline, and italicize can make items "stick out" and break up endless text. Squidoo has "black box modules", "sticky notes", "talk bubbles" and more to perform a similar function.

Squidoo also has a number of templates from which to choose. With the click of a button you can give your lens the look and feel that you want.

I like to intersperse my text with video embedded from YouTube and other video sharing sites and I tend to mix up my other modules to avoid having all of my text in one spot. Amazon modules, Duels, "plexos" and more are available.

You can find all kinds of HTML and CSS help on Squidoo through many of the lenses that others have written which can spice up your lens. I would simply caution that for many visitors, too much color, special fonts, banners, and so forth are either distracting, distasteful, or unprofessional looking.

Another important point is grammar, spelling, and punctuation. I frequently make errors here, but I'm always seeking to reduce them. Any visitor will be unimpressed with sloppy and poorly written content, it's unappealing.

Volume, Focus, and Updates

Write and write often. I made little money with 25 Squidoo lenses, a bit more with 50, but never felt any real success until I hit over 200 lenses.

I not only wrote a lot of lenses, but many of them were related. I created some big "tag clouds", my topics were interwoven. Traffic would begin to flow from one lens to the other. On Squidoo you can lensroll your lenses to each other. You can also add a Featured Lenses module to them which further links the two (or three, or four, or how ever many). Of course, linking to and featuring related lenses by other authors is good as well.

Having a niche (or a few niches) is good for this reason. You stay focused and you can link back and forth easily when appropriate. You can also develop a following when people recognize your expertise.

While I do have some lenses that cover a broad topic, more often I tend to make my topics very focused, answering a single question rather than being the definitive piece on a broader issue. This has worked well for me. Sometimes my broader page acts as a hub for the more targeted pages. But, users often search for information very specifically, and they are pleased to find information that answers their specific question without having to wade through information that isn't pertinent to their current need.

Fresh content is certainly important in the eyes of both your visitors and the search engines. In my case, writing lenses that sell products, I need to be sure and update my products periodically. This helps those lenses stay fresh, and my customers better served. Search engines reward a site or page that is fresh and active.

Updating lenses is very important on Squidoo especially. Even if you just correct typos, change some wording, or whatever. Lensrank pays big dollars, and lensrank improves when your lens is updated.

Promote Your Lenses

You can create the best lens in the world but if no one sees it, it doesn't matter. So promotion is the next keey in finding success on Squidoo.

After you've written a lens, do what you need to do to make people aware of it's existence. Google will recognize it quickly, so I never worry about submitting it to search engines. It's there.

You can Tweet your lenses on Twitter after publishing or a significant update. Of course you can also bookmark it on any of your favorite social bookmarking sites.

In addition, you can get backlinks to your lenses on forums and directories as well.

The more backlinks you establish to your lens, the better. At a minimum, I would suggest you should include it in a blog or two. You should write related articles (not duplicates) on other sites that backlink to it.,,, are among my favorites.,,, Associate Content, Gather, and others will work as well. Of course another place to gain a backlink or two is Hubpages!

Be Social, But Not Too Social

Just like Hubpages, Squidoo has a great community. Making friends is easy. These friends will often follow you, visit your lenses, rate them, favorite them, share them with others, and so forth. You, of course, will do the same.

This can be critical for giving your lenses a boost to start. It can give some of them a bit of a viral edge.

You can also go to the forum and discuss important topics, learn, and help others. This is important for a number of reasons, but not the least of which is developing a positive reputation.

However, the word of caution is that if you spend too much time in the forum and so forth, you won't be creating lenses and writing in general. That's not good. I try to put 3/4 of my time into writing lenses or supporting blogs and articles and 1/4 of my time involved in social activities.

Don't Be Afraid to Sell

There are numerous ways to earn money on Squidoo. You can make signifiant money simply writing about topics that have nothing at all to do with selling something. You can earn this money through lensrank payments, but it's important to understand that only top rated lenses do well in this type of system.

If you choose to allow Infolinks and other ads to run on your lens you will make more. I personally use them and like the effect on my monthly payout. Some people don't use them, but I'm certain this limits their monthly payout.

In addition of course, you can sell products, your own or affiliate, on your lenses. Without a doubt SPAM happens, and no one appreciates it. It doesn't add value and it's unwanted. Squidoo tries to weed it out. On the other hand, simply selling items is not SPAM so lensmasters on Squidoo shouldn't be afraid to sell. Obviously the products should be related to the content on your lens however. And, your lens should provide unique and useful content.

I've encountered a number of lensmasters who avoid selling items on their lenses, thus I assume they rely soley on lensrank and ad pool payments. This is fine, but they are definitely limiting their earning potential. Affilate/product revenue can be a large portion of the money you earn. Not all of my revenue comes through Squidoo, but occurs due to an affiliate product posted on a Squidoo lens. If I added my associated affiliate revenue directly to my Squidoo earnings, I could nearly double the income I attribute to Squidoo.

In other words, don't be afraid to sell when it's appropriate.

Branch Out

To be successful on Squidoo I also feel you need to branch out. I don't think it's possible in most cases to write on one site and "make it" online. Whether you create Hubs on Hubpages or lenses on Squidoo, you need to spread yourself around.

You gain a following this way, obtain more eyes on your content, and can help facilitate the flow of traffic from one to the other. You gain backlinks, greater authority, and you limit your losses if something goes wrong on one site or the other. You want "multiple streams of income" anyway and it's good insurance if someone goes "belly up"!


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    • PositiveChristian profile image

      PositiveChristian 5 years ago from Hailsham, England

      Good advice to write on more than one platform. I can see I'll have to put some more effort into other sites.

      Thanks for sharing.

    • Brinafr3sh profile image

      Brinafr3sh 6 years ago from West Coast, United States

      Thanks for this information, I use squidoo also. But the Squidoo site won't let me create another lens. I keep getting an error message about spam. Voted up, useful.

    • WannaB Writer profile image

      Barbara Radisavljevic 6 years ago from Templeton, CA

      Mulberry1, you have summed up Squidoo very well. Maybe someday I will get close to what you are making. Meanwhile, I"m taking one of those breaks you talked about and trying to build up a few more hubs while my lenses settle down a bit after all the new changes on both Squidoo and Google. Great hub!

    • divacratus profile image

      Kalpana Iyer 7 years ago from India

      Excellent hub you have here! You are earning very well on Squidoo -- might as well take some tips from you :)

    • irclay profile image

      irclay 7 years ago from Barbados, Canada

      Mulberry, i see a bit of activity on my hubpages but squidoo is not doing much for me. I think thr is a secret in cross links, but still have to fathom it. This a helpful article - Thank You for taking the time to help

    • bayoulady profile image

      bayoulady 7 years ago from Northern Louisiana,USA

      Mulberry ,I've been hubbing five weeks. I joined squidoo a few days ago,then decided not to bother. Thanks for this info!I understand a bit more ,now I guess I'll go back and start submitting there,too.

    • thefluffanutta profile image

      thefluffanutta 7 years ago from York, UK

      This hub has some excellent advice, ideal for any new Lensmaster looking to succeed on Squidoo.


    • billyaustindillon profile image

      billyaustindillon 7 years ago

      Thanks for the information on Squidoo I joined it and only ever did one lens on it. I just didn't seem to like the feel of it. You have done very well there I see. :) Those are great monthly incomes - I know I am long long way from that. I am glad we are friends :)

    • fishtiger58 profile image

      fishtiger58 7 years ago from Momence, Illinois

      Great information, I found your hub very interesting.

    • mulberry1 profile image

      mulberry1 7 years ago

      Habee: Thanks for stopping by, I think Squidoo is worth your time if you want to add a another site to what you're already doing on Hubpages. I think they compliment each other nicely.

      GiftedGrandma: I have to take a break no matter where I am, then eventually I wander back. The break helps me re-focus when I go back. Hope to see you both places!

      AJ: In my own weird little way, I think about the "customer". I don't think about what can I sell, I think about what would I want to know or buy if I was interested in this? That dictates what I add as content and as links. If the link doesn't take them to info. or products I think a reader would want then I don't add it. As a reader, I get overwhelmed with too many banners, links, and so forth. Maybe it's just age!

    • profile image

      AJ2008 7 years ago

      I love this hub and think it should be recommended reading for EVERYONE on Squidoo, not just new people.

      For awhile now I have been watching your progress Mulberry and for me the one thing that stands out more than anything is your ability to FOCUS and not be distracted.

      The only links on your lenses are those that are directly relevant to the products you are informing people about - and I use the word "informing" deliberately, rather than "promoting". You are subtle and I believe that this is what people generally prefer.

      I see too many lenses that are just sell, sell, sell and include every darn link that the lensmaster can possibly squeeze in, even unrelated affiliate logos.

      And here's a note for theherbivorehippi - yep there's some real cats on Squidoo, but they are actually in the minority and in my experience most people are genuinely nice and helpful and are not pursuing a barely concealed personal agenda.

      For anyone considering Squidoo, come find me, Mulberry or lakeerieartists and we will point you in the direction of some lovely Squidoo-related groups ;)

      As I tweeted on Twitter a few weeks back: "The people who shout the loudest are not necessarily the ones worth listening to".

      Keep listening to Mulberry, she doesn't shout but she is well worth listening to :)

      OOOOO I think I have an idea for a blog post.....

    • GiftedGrandma profile image

      GiftedGrandma 7 years ago from USA

      Great information....haven't been over there is awhile. Been there longer than here :O)

    • habee profile image

      Holle Abee 7 years ago from Georgia

      I've been considering this site. Thanks for the info!

    • mulberry1 profile image

      mulberry1 7 years ago

      Thanks for stopping by everyone. Yes, Sandyspider, I'm sure you're right, we should definitely freshen up our Hubs as well. I don't think there is any secret to my lenses, it's a matter of persistence, keywords, backlinks, and so forth.

      theherbivorehippi: I ignore cattiness everywhere I go. I refuse to let little things and personalities get in my way. ;)

      BrianS: Good idea. I would definitely do "my own blog thing" with Squidoo to supplement. As I say, spread yourself around and use various formats to support your other work.

    • Sandyspider profile image

      Sandy Mertens 7 years ago from Wisconsin, USA

      I have over 150 lenses now on Squidoo. But I must admit, I don't even come close to your income. I do find it a lot harder to get traffic to my Hubs. And unless your score is near 100 on HubPages, few people will find you. I was shocked today to see my score go down to 82, when just a few days ago it was 89.

      Anyway, don't we need to keep freshening up our hubs here or the scores will drop.

      I need your secrets. I am so, going to examine your lenses and see what I'm doing wrong. Well done hub.

    • theherbivorehippi profile image

      theherbivorehippi 7 years ago from Holly, MI

      You're doing very well over there!! I must much as i don't care for the cattiness of Squidoo....I haven't been over there in about 6 months yet I still get a payout every month from them ( a small one). I do LOVE the features and design but I hate the criticism and having to always "freshen up please" "these lenses need the most attention please"...that was what drove me crazy. But their features there are definitely missed over here. Great hub!! Rated up!

    • BrianS profile image

      Brian Stephens 7 years ago from Castelnaudary, France

      Sounds like you are doing really well on Squidoo, that is a very reasonable target income for anyone using the medium and I would be happy to earn that from Squidoo. You have made me think it might be worth taking another look and upping my number of lenses. I have to an extent gone the 'my own blog' route and enjoy that, plus of course HubPages. So well done.

    • Ann Nonymous profile image

      Ann Nonymous 7 years ago from Virginia

      If I was looking to join another online writing spot this would convince me. You wrote this hub in such a way that I would think I was able to achieve some of this!!!

      Great job mulberry and great advice for many other places as well!

    • GeneralHowitzer profile image

      Gener Geminiano 7 years ago from Land of Salt, Philippines

      Another Great Hub Mulberry, Bookmarked and Rated it up!

    • mulberry1 profile image

      mulberry1 7 years ago

      Or, as is the case for many hard working internet marketers...multiple trickles of income! My poor little Zazzle Gallery is just an intermittent drip.

    • lakeerieartists profile image

      Paula Atwell 7 years ago from Cleveland, OH

      Christine this is a very thorough and well thought out hub about Squidoo, and it is good to hear that you are successful on Squidoo.

      I love to hear about people who are successful to point out to all the complainers. If she can do it, then so can you if you put in the time, and work.

      And of course you used one of my favorite terms "multiple streams of income". LOL. I like to say that a lot. :)