How to Become a Youtube Influencer
Before we get into the depths of the world of video and streaming, you must understand What is YouTube?
As a rapid definition, you could say that YouTube is a kind of Internet TV where you can watch what you want and even learn about topics you never imagined, which also includes live
broadcasts. The term "television", although not usually used with YouTube, comes to mind because of its increasingly strong integration with "traditional" television through Smart TVs
and external devices with Internet access that, connected to a traditional TV, allow you to enjoy YouTube as if it were just another TV channel.
Youtube as Social Media
It is now common to refer to YouTube as a social network even more than a video hosting site.
On YouTube, users can interact freely. They can vote "like" or "dislike" each video they consume, share videos, comment on them, and subscribe to another user's channel.
Subscribing would be equivalent, for example, to following another user on Instagram since once they become subscribers, users will see the news of the channels they have subscribed to
every time they enter YouTube.
In fact, the number of subscribers, as in other social networks such as Instagram or Tiktok, is synonymous with the success of a YouTube channel.
Just as technological progress has given rise to influential people in various social networks, YouTube is no exception. Millions of influencers called YouTuber to come to life on this social network, and even in the last decade, it has become such a profitable profession that the dream of many children of the current generation is to become a great YouTuber.
Do you want to become an influencer?
Create your Profile
The first step is obviously to open the YouTube website.
- There, click on your profile image in the top right-hand corner. If you are not yet logged in, you can do so after opening this same menu.
- Now comes the tricky part. Although My Channel option appears in the menu, YouTube channels are not created unless you do so manually. When you click there, you will be taken to the form to create a channel.
- You will then need to enter a first and last name for your YouTube account. The form fills in these details with those of your Google account, but you are free to change them manually.
- This way, you create a channel associated with you as a person. If this is what you want, click on Create Channel. If you wish to use a different name (e.g., a stage name), then click Use a business or other name.
- Insert the name you want for your channel, which in this case does not have to be your real name, and press Create.
- This process will create a YouTube Channel as well as a Google+ page and a business account for that channel.
- You have now created your channel, but it's a bit bland. Click on Customize Channel to edit your YouTube channel profile and give it some personality. From this page, you can add a header, change the channel image, and add a description.
Just be Yourself!
The most popular YouTuber on the Internet is Swedish Felix Kjellberg, better known as PewDiePie, with over 100 million subscribers and 10 billion visits.
He is the wealthiest YouTuber on the planet and started in this world by uploading video games when there was no one trendy on the YouTube platform yet.
He did it simply because he was passionate about it.
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.”— Ralph Waldo Emerson
Define Theme of the Channel
Content is king. Without content that people find engaging, it will not matter how much effort you make at a technical or SEO level. If the content is not attractive, the users will come in once
but won't come back. And you don't want that; your interest must be focused on users who are loyal to the channel, who subscribe and want your content eagerly. That's why, besides making
videos with exciting content, you must also take into account the topic and define it to reach a target audience.
The secret is to be yourself, to find something you like and specify it. For example, you are passionate about makeup. Still, you know that millions of YouTubers specialize in this field, and
it is almost impossible for you to compete with those who have been in the industry for years and who already have millions of subscribers.
Υour viewers will notice right away if you are authentic or not.
Exploit your personality and show it in your videos by acting just like you do in front of your friends or family, for example.
You don't have to copy someone else's style! Put your passion into it and enjoy it!
Maintain a good upload frequency and be patient with it. YouTube channels don't evolve overnight; they grow slowly, because being seen by people and recommended takes time. But you also need to consider that to maintain the interest on your channel, frequent updates are necessary.
Set a specific day or days during the week, so your userbase know what to expect from you and when to come back for more content. If people love your content, you will have them waiting for the day or days when their favorite YouTuber makes a new upload!time and don't make too long videos, at least while you're starting to capture an audience.
Estimations about YouTube behavior show that around 80% of the users only watch the first 10 seconds when scanning for new content.
1. Predict the success of a video
The first 48 hours of a digital video are crucial. If you get views from 20% of your subscribers, it means you will maintain excellent performance.
To determine your viewer-to-subscriber ratio, go to Creator Studio and compare the number of plays to the number of subscribers.
2. Most popular content
To analyze audience participation, go to Creator Studio, go to the Analytics tab, and select Overview. You'll get entire graphs of likes, dislikes, comments, and shares.
You can also review the performance of individual videos and identify which ones generate the most actions.
3. Measure organic views
Organic traffic is that which comes naturally, without the intervention of paid advertising. It is essential to know the number of natural views to determine how well the YouTube algorithm works for your channel and whether your videos appear in the search results.
In Analytics, go to Traffic Sources. You'll see a list of figures for each traffic source such as YouTube search, suggested videos, browsing functions, etc.
4. Measuring visits through YouTube searches
YouTube is the second most used search engine. Many users go directly to the platform to make queries. This metric is important, especially when your channel is new and little known, since the search engine is practically the only way to get visits, so it is vital to optimize the SEO of your videos. Check out this metric in Traffic Sources.
5. Viewing time
This metric is critical to identify whether you are engaging the audience with your content, or not. There may be videos with many views where users only stay for the first few minutes and
In Analytics, select Playback Time. In the graph, you can see the average viewing time your audience spends on your videos and in the list below the time breakdown for each of them. If you click on any of them, you will see its graph.
There are different tactics that you can implement with third parties, which will depend on the focus of the negotiation.
Therefore, you must know some of the different types of strategies you can apply to work together with brands:
a. Marketing to the brand
It is the previous step to formalize the relationship with a brand and includes all actions that are made to contact you and discuss the great proposal: to establish a partnership. It consists of showing the brand why they should partner with you.
You must know very well the market in which your potential allies locate to understand how to generate value in your proposal. Likewise, it is advisable to include Calls To Action (CTA) after all the presentation of benefits to make them schedule a meeting or pass you a counter-proposal.
Many times, it is also useful to include a PDF document with some previous actions you have done with other brands or even your channel's statistics. It should be like a resume, but in this case, you should continuously update it.
b. Marketing with the brand
Once the alliance is created, we move on to the making of videos, of course, raising all the ideas that may exist so that, in this case, the value of the brand gets highlighted. Choosing a template that both shares through social networks is good practice, so they will be aligned as brands and seek to generate impact from both communities.
c. Marketing through the brand
Within this category is Affiliate Marketing, where your role as an influencer is to serve as a bridge to publicize the product or brand. It is also usually the case where the product is offered
with some special discount to the community with a specific code. This way, the brand can know how many people you have genuinely reached.
d. Marketing for the brand
This is the modality in which one party uses its positioning and engagement to attract quality audiences, while the other party is in charge of the follow-up. This strategy is applied to then
work towards the conversion of those with the best profile to become users of the brand.
Sharing the moment of growth with strategic allies can be greatly beneficial, as long as you know how to do it without being in a position to lose within that symbiosis generated by
working with others.
We live in the digital age, where technology advances by leaps and bounds, where one day something may be part of a trend, and a new one overtakes the next day.
The new roles created by this digital evolution seem to be here to stay, but this is not something that can be predicted because two or three decades ago, nobody would have imagined that television, radio and traditional advertising would become obsolete.
However, as long as the opportunity exists, it must be used to the full. There are already millions of brands that every day decide to work together with the influencers, who make life in the many social networks that exist. Many even make it their
profession and their full-time job because they can take it very seriously and work tirelessly to generate numerous profits.
Which social media app do you use the most?
This content is accurate and true to the best of the author’s knowledge and is not meant to substitute for formal and individualized advice from a qualified professional.
© 2020 Syed Jibran