How to Become an E-Commerce Analyst
E-commerce is growing and has become a vital tool for small and large businesses globally. In addition to selling to customers, e-commerce is used also to engage them. In 2012, e-commerce sales went over $1 trillion for the first time in history.
E-commerce companies are now hiring analysts in record numbers. E-commerce analysts possess an interesting skill set. They look specifically at transactions that occur on the web and figure out ways to get better at current sales goals.
Companies that hire e-commerce analysts include DHL, Newell Brands, Amazon and Best Buy among many others. An e-commerce analyst earns $47,796 per year on average, according to PayScale. The data on PayScale reveals that the highest earning e-commerce analyst made $71,818 for a year.
The duties and responsibilities of an e-commerce analyst are to analyze site performance including traffic trends, conversion paths, product interactions and marketing drivers to improve user experience and drive website KPIs (key performance indicators).
E-commerce analysts need to stay abreast of industry trends and innovations and drive new analytics initiatives that contribute to business goals.
A top-performing analyst leverages data about users and boosts the conversion rate of the firm he works for.
To join a company as an e-commerce analyst, some experience is required usually 1-2 years. This can be achieved through internships or working at an e-commerce company straight after graduation. Recruiting agencies are a good source of jobs to get your foot in the door. Most e-commerce analyst jobs at the entry level require a couple of years experience. So networking is key here. Most firms these days have an e-commerce arm. You want to make contacts that help you in landing a job as an e-commerce analyst.
The skills required are numerous. One must be comfortable using applicable software such as Microsoft Excel and computer applications to generate analyses and reports. With Excel, get experience with pivot tables, data sorting features and graphs to illustrate data. E-commerce firms typically want expert knowledge of Adobe Analytics and experience with SAS, SQL and Tableau.
It is not all about hard technical skills, however. There has to be some degree of communication involved to participate in meetings with other team members and to articulate the results of the data. Expect to be tested on this important tool at the interview.
According to the Bureau of Labor Statistics, a bachelor’s degree in statistics or other related fields (economics, sociology and psychology) is ideal. Basically, candidates should have strong mathematical and analytical skills.
Look to get into the best university that you can afford. Apply to top-ranked programs and see if you can get scholarships. When you attend and graduate from a top-ranked program, it can give you a leg up when finding a job in e-commerce. You have important contacts that will allow you to break into the industry. Moreover, professors can recommend you to open jobs. Additionally, you can reach out to alumni in the e-commerce industry and get a referral. LinkedIn is a great resource for this.