ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Build Your Writing Platform

Updated on December 6, 2016
SMD2012 profile image

Sally is a business communications coach who gives workshops on how to keep your professional reputation squeaky-clean and drama-free.

Is your goal to become a published author? Then you need to find an audience and develop your writing platform. Your writing platform showcases your skills as a writer and demonstrates to prospective publishers that you’ve got enough of a following to promote and sell your work on a national or even international level.

Create a strong writing foundation to stand on.

What kind of publication do you want to write for?
What kind of publication do you want to write for?

If you're a freelance writer, aspiring novelist, or full-time blogger trying to find new markets for your creative projects, you must remember that your work isn’t going to sell itself. Unless your creative product is a talking horse, you’re going to have to do all the selling.

The good news is that with a bit of research and planning, you can take advantage of some simple content marketing strategies to build awareness about your freelance writing business or other creative ventures to increase sales and build a loyal client base.

If you want to build your writing platform and grow your audience, then having your own  blog is a must!
If you want to build your writing platform and grow your audience, then having your own blog is a must!

How many followers, subscribers, or blog readers do you have?

See results

1. Blogs for writers. As a freelance writer, blogs are an essential ingredient in your overall marketing strategy because blogging makes producing, distributing (i.e.; syndicating) and sharing (i.e.; social bookmarking) your informative or entertaining content incredibly easy. Google loves blog content because it’s always being updated. Blogs allow you to write and share your thoughts, views and opinions on everyday issues that your consumers are talking about, which in turn, helps you and your brand stay relevant. Furthermore, blog posts can easily be reworked, expanded or adapted into material for feature length articles, workshops, print books or e-books.

2. Social media for artists. Take advantage of all the free promotional tools available to you by building social media profiles on sites like LinkedIn, Pinterest, Twitter and Facebook. A rich profile with optimized links can direct traffic back to your main site (the one that makes you money, of course). Well-written profiles that detail your work experience, training, accolades and achievements help establish you as a credible writer or visual artist which is essential in today’s information age, especially when anyone with an internet connection can hang up a shingle and call themselves an expert.

3. Seminars and webinars to promote your work. Presentations, workshops and seminars and webinars are cost effective ways to provide potential clients and buyers with value-added information served up in an entertaining and interactive format. If you're not comfortable speaking in front of large audiences, or even small audiences for that matter (your dog and hamster don’t count), then consider joining your local Toastmasters chapter. I believe the peer support, networking and learning opportunities available through Toastmasters are more valuable than any post-secondary training on presentations skills I’ve ever received.

4. FAQs. The format of a Frequently Asked Questions and Answers Sheet has search engine optimization written all over it. If the questions that you ask and answer on your website are written with a mind to how people are searching for information on your product, your page will more likely be served up as a response to their queries. Long tail search traffic is a rich source of potential buyers for your product.

if you self-publish your book, be prepared to do some self-promotion. Doing an open mic reading at a local coffee house or art cafe is one way to build your writing platform.
if you self-publish your book, be prepared to do some self-promotion. Doing an open mic reading at a local coffee house or art cafe is one way to build your writing platform.

5. e-Publishing. It’s predicted that online publishing, including e-books, e-magazines and e-newsletters, will soon surpass sales of printed books and publications. Dismiss this trend as a flash in the pan trend at your own risk.

Five Things You Should Know If You Want to Be a Freelance Writer

1. You must take full responsibility for your work.

2. Planning your time well is critical to your success.

3. Earning can be sporadic, even for the most experienced freelance writers.

4. Marketing yourself is part of the job. (So is good bookkeeping and tax planning!)

5. A successful freelance career won't happen overnight, but if you keep at it, and you enjoy what you are doing, success will be worth the wait!

© 2014 Sally Hayes


Submit a Comment
  • Ericdierker profile image

    Eric Dierker 

    6 years ago from Spring Valley, CA. U.S.A.

    Excellent and informative. A nice 1,2,3... style. simple for us simpletons.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)