ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Target Your Google Adwords Ad

Updated on March 22, 2012

Setting up Google Adwords

How to Set Up an Adwords Ad Using the Starter Edition

Step 1: Go to the Google Adwords homepage. A hyperlink is provided in the resources section of this article. Click the “Start Now” button. An Adwords creation dialog box will appear.

Step 2: Select the Starter Edition and click “Continue”. Do not choose Standard Edition unless you have created an Adwords Ad before.

Step 3: Select if you have a website or not.

Step 4: Enter your location and language you prefer and click “Continue”

Step 5: Type in the URL of your website or blog. Type in an ad headline, up to a maximum of 25 characters. Type in up to two lines of text. Use these lines to identify your website or blog and to tell someone why they should click on the ad. These lines can be up to 35 characters each.

Step 6: Enter up to 20 keywords. These keywords will be used by Google to target web content to place your ads. The keywords can be a single word or multiple words. Separate each word or phase by a comma. For example:

income, making money online, passive income, website income

Step 7: Set your monthly budget. This is the maximum amount you are willing to spend on adwords ads. Click the “Continue” button.

Step 8: Set up a new Google account, that will be used to track your adwords performance. You will receive an email confirmation through this account which includes details on billing. Provide what is needed to Google adwords to activate your account and allow Google to start placing your adwords ads on the web.

Using the Standard Edition Adwords Creator

 There is additional functionality in the Standard Edition of the Adwords creator.  There is no added cost to using the Standard Edition, however, it will take longer to set up your ads.   In the Started Edition control of the position of the ads, what website the ads will be placed on, and ad pricing was limited.  The Standard Edition adds the following functionality:

  • The ability to control which website your Adwords ad will be placed on
  • Set the amount you are willing to pay per day or pay per click when someone clicks on your ads
  • Different pricing options such as ad position bidding, keyword specific bidding, etc.
  • More control on the position of an ad on a website
  • advanced tracking tools

Google Adwords Search-Based Keyword Tool

Use the Google Adwords Search-Based Keyword Tool to Target Your Ads

Use the Google Adwords Search-Based Keyword Toolto target the best keywords for your website. Enter your web site name or a URL that has similar content if you are creating a new web site. Search for keywords to find out what content in the website that Google recommends would match the keyword. This tool will also show you a suggested bid for an adwords ad click. Use this tool to efficiently target your adwords ads.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)