ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Create an App for your Business

Updated on June 11, 2013

It's expensive to have a custom app developed but, if you're willing to make a few compromises, it's possible to create your own app using one of the many services available online. The general quality of these services is poor, especially if you eliminate those that charge a monthly subscription for allowing you to continue distributing your app. I used because it not only offers a free, ad-supported version of its service, but also because it's the most fully featured. Not every business should have an app. If you're an online shop, for example, there's little point trying to sell your products using an app since none of the online builders offers ecommerce functionality — the time would be better spent making the main site mobile-friendly. An enterprise that's aimed primarily at desktop/laptop users should concentrate on them first, although in that case you need to take care because the number of mobile internet users is increasing rapidly.

Ibuildapp site
Ibuildapp site


So, who should have an app? If you're a local business — for example if you sell products online for local collection or offer an online service with a local aspect — then having an app can be very useful. However, the best use for an app is often as another channel for your existing marketing efforts. For example, if you have a blog, a YouTube channel or a Facebook page, all of these will be generating data that can be easily incorporated, live, into your app and updated automatically. MakingYourOwnCandles has its own blog ( which attracts several thousand visitors a month and around half of all mailing list signups — plus it helps boost the search engine rankings of the main site by linking to it. We also have our own YouTube channels, so an app that brings these to a smartphone is ideal. One final thing — if you want your app to be widely used (and you do) then it needs to be submitted to the Apple App Store or Google Play. Since it's much easier, and cheaper, to submit to Google's service, we're using that, and targeting the hundreds of millions of Android smartphones and tablets.


Start by heading to and clicking the Create Your App NOW! button. You can sign in using your Facebook account or register an account on the site. Click the Create App button and, on the following screen, select a template for your app. You can change just about anything so, in most cases, Custom is the right choice here. If you prefer, you can click the View More Templates button to see a big gallery of premium templates — most of which available for a few pounds. Click the Use It button to select your template.


You'll now be asked to select a name for your app — make sure your keywords are included! Click Create and you'll be taken to the "Customize your app" screen. This is where you'll spend the majority of your time. You can edit the background (I used a plain white colour), upload your logo and edit the text to appear on the front screen. In the Manage Navigation section, you can add and delete sections for your app. For example, we added the RSS feed from our WordPress blog as a "Tips" section and our YouTube feed as a "Video" section. We also added contact icons and a Facebook icon. Click Save & Complete when you've finished.


You can now fill in the information that will appear when your app is uploaded to your chosen app store. Again, make sure you get your keywords in! Bear in mind that you'll have the opportunity to edit this when you actually upload the app. You need to provide a 1,024 x 1,024 size version of your app icon so that can generate all the required icon sizes for your platform. Click Continue. On the next screen you'll generate a certificate for the app and a Google Maps API (even though we're not using Maps in our app). Click Continue and iBuildApp will build your app.


After a few minutes, the app should appear in your control panel. You can now download it. To submit it to Google Play, you need an Android Developers Account, which costs $25 per year. Go to htps:// and use your Google account. The process is painless, fast and cheap - three words that don't necessarily apply to Apple Developer registration. Once you've registered, you'll be able to log in to your Developer Dashboard and submit your app to Google Play. This should take a few minutes (again, the Apple process takes at least a week as they manually review all apps) and, within hours, your app will be available in each country you choose. Congratulations, you're an app publisher!


    0 of 8192 characters used
    Post Comment

    • PurpleHubs profile imageAUTHOR

      Arun Kumar 

      5 years ago from United Kingdom

      It's very easy to create apps. Just follow the procedure and create a new app for your business

    • weavesandbraids profile image


      5 years ago from Africa

      I never knew creating an app could be a DIY project. I always thought you had to engage software experts.

      Thanks for the information


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)