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How to Create the Best Social Media Campaign for a Business

Updated on March 12, 2015

Social media is becoming extremely powerful for marketing. In fact, it is so powerful that Facebook offers sponsored posts and Twitter allows businesses to promote their posts. This gets the posts onto newsfeeds of those who don’t even follow them to improve their reach. However, there is much more to social media marketing than just putting a post or two up there. Here are some tips to make the best social media campaign for a business.

Focus on One at a Time

There’s no need to get on all the social media platforms at the same time. The best thing you can do is focus on one or two at a time. Start with the ones that you know more about, like Facebook or Twitter. Create profiles and utilize your knowledge to the fullest. From there, you can see what works and start to branch out to others.

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Treat Each One Separately

What works for one site will not work for another. For example, Twitter likes to keep it short but Google Plus allows you to add more detail. Pinterest on the other hand does everything graphically. Think about all this when it comes to posting your content on the site. Think about how to craft your introduction in a way that is going to talk to the people who follow you.

It’s really common to set up one account that connects your profiles. While this can seem advantageous, it can have the opposite reaction when you create the wrong type of introduction for the wrong site.

Schedule Posts Now and Then

There’s no need to post everything manually. It is possible to schedule a few posts and this should be done if you’re away for a short period. It can also be done to share old content again that people may have forgotten about. However, you don’t want to schedule all the time.

It’s really important to be there and active with your followers. The whole point of these networks is to be sociable, and you can only do that if you interact with those leaving comments and engage with your audience.

Be Open and Honest

Honesty is a great way to make friends, and this is extremely important with social media marketing. When you’re wrong about something, acknowledge that and apologise. Share updates when you have them, and if you don’t know something yet then let people know. If you constantly feed people lies, they’re going to struggle to know when to trust you. That will end up with them walking away and finding a different business completely.

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Promotional, Educational and Interesting Content

The content you share through social media needs to entertain people. At the same time, you need to offer educational and insightful information, along with a few promotions. Getting a good mix of these will really help to build your fan base naturally and boosts your credibility.

It takes more than just posting a few things now and then to make social media marketing work. You need to learn the different accounts and decide which ones are best for your business. From there, you need to be active and sociable to keep your customers or clients happy and interested.

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    • Kumarpal Shah profile image
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      Kumarpal Shah 3 years ago from India

      Thank you for your kind attention. As a content marketer I like to make analysis of social media campaigns. I'll share more such ideas soon through new Hubs.

      Thanks for reading.

    • csmiravite-blogs profile image

      Consolacion Miravite 3 years ago from Philippines

      Great! I have been doing marketing campaigns for the past several years and they can be exhilarating and downward confusing at times. Nice analysis that you've done here!