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How to Design an Effective Business Flyer

Updated on January 21, 2016
Time is against you, your flyer needs to act fast.
Time is against you, your flyer needs to act fast.

You Only Have a Few Seconds

On average people will only spend a few seconds glancing at a flyer so your job is to make sure those few seconds count!

Summary

It really is that simple, so when you are creating your next business flyer just make sure that you include the following:

  1. Interesting Headline
  2. Compelling Incentive
  3. Clear Call to Action
  4. Strong Imagery
  5. Obvious Text Hierarchy

Lets See a Good Example

Sample Flyer Design
Sample Flyer Design | Source

So What Makes A Good Flyer?


1) A Relevant Headline

Opt for a simple headline that will connect with your target audience and entice them to read on.


2) Include an Incentive

You want your audience to take action so give them a compelling reason to do so.


3) Provide a Clear Call to Action

Make sure your audience know exactly what it is you want them to do and how they go about doing this.


4) Make it Visually Appealing

Use strong imagery to convey you key message, make sure your imagery links in with your headline.


5) Make it Easy to Scan Read

Use different font types and font sizes to create a clear text hierarchy, and pick fonts that are easy to read.

The 6 Sec Flyer Test – Will Your Business Flyer Pass?

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