How to Design an Effective Business Flyer
You Only Have a Few Seconds
On average people will only spend a few seconds glancing at a flyer so your job is to make sure those few seconds count!
It really is that simple, so when you are creating your next business flyer just make sure that you include the following:
- Interesting Headline
- Compelling Incentive
- Clear Call to Action
- Strong Imagery
- Obvious Text Hierarchy
Lets See a Good Example
So What Makes A Good Flyer?
1) A Relevant Headline
Opt for a simple headline that will connect with your target audience and entice them to read on.
2) Include an Incentive
You want your audience to take action so give them a compelling reason to do so.
3) Provide a Clear Call to Action
Make sure your audience know exactly what it is you want them to do and how they go about doing this.
4) Make it Visually Appealing
Use strong imagery to convey you key message, make sure your imagery links in with your headline.
5) Make it Easy to Scan Read
Use different font types and font sizes to create a clear text hierarchy, and pick fonts that are easy to read.
Once You Have Designed Your Business Flyer Why Not Try This Quick Test
- The 6 Second Flyer Test - Ashfield Printing Blog
Does your Business Flyer stand up to the 6 Seconds Test? Take our simple test. Flyers are a fantastic, great value tool for attracting new customers...