ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Develop Your Personal Brand!

Updated on April 12, 2017

The old ways of getting a job are long gone. You can't just walk into a business, turn in your resume, and expect to receive an excited phone call from the manager. There is far to much competition. Even when you meet all the requirements on the job listing, that is simply not enough. What makes you stand out? What is your personal brand?

What can you offer: That no one else has, that everyone wants!

What makes your accomplishments unique, and marketable? Why would this company want to have you on their team? What makes up your personal brand? This can be a number of things, but they must be difficult to duplicate by other job seekers. Just like with a business brand. It could be something like patenting a manufacturing process that cut down on waste by 30% and increased productivity by 10%. Coming up with a marketing strategy that uncovered a new, and growing target market; which increased profits by 15%.

What's your story?

What is your personal story? What are your values, your principles? What makes you unique? According to monster.com, this is very important to establishing your personal brand. You are developing a mission statement of your brand.

Focus on the business: What will make or save them money

When selling your personal brand, think of prospective employers like customers. These customers want solutions that will make or save them money. How can the attributes of your personal brand solve that problem? Having someone with your sales reputation on their team will help gain new clients. The ability to implement your unique just-in-time manufacturing, will save the company money; and increase stock price. It could be anything, but does it benefit the company you are targeting?

Network!

You have all these great qualities, but if no one knows about them, you are dead in the water. Now is your time to network! Go to events, practice that elevator speech. But, like I said it's not all about you. Ultimately, when you are networking, you are building relationships with people. These relationships can be mutually beneficial. But, if you seem fake, or self centered, you will not get anywhere fast.

On line presence:

Everything is on line these days. Make sure you have a strong presence on line according to Entrepreneur. An excellent on line presence does two things. 1. It opens the door to numerous additional networking groups and opportunities. It will expand your reach greater than what you can manually do. 2. It acts as your expanded portfolio. When you go to an interview, all you have is your resume, but your on line portfolio or website can work wonders for you. A great website can show that you are an expert in your field.

Always be learning!

Just because you are currently an expert in your field, doesn't mean you can't learn more! That is, if you want to remain an expert in your field. Additional training, and continuing education, these things can be very beneficial to your personal brand.

Your personal brand is what makes you, well, you! No one can replicate that, or take it away. So, why not invest you, and into growing that brand to the best it can be!

Comments

    0 of 8192 characters used
    Post Comment

    • Rebekah Steenbock profile imageAUTHOR

      Rebekah 

      11 months ago from Georgia

      It's so hard that many don't know their rights☹️ reasonable accomodations can typically be made if they have the skills to do the work.☹️

    • Tim Truzy info4u profile image

      Tim Truzy 

      11 months ago from U.S.A.

      Thanks, my friend. this is fabulous. I used to help people with visual impairments and other disabilities find employment. You probably understand how tough convincing employers to interview them turned out to be. It was rewarding, and I used several of the techniques you mentioned. Excellent Hub!

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)