How To Do SEO For Your Amazon Product
Part One, Product Title And Keywords Optimization
I would like to start with the in-page (Amazon.com) optimization and off-page (Google.com) optimization in next section. For in-page optimization, you have almost 4 parts and 3 parts for off-page to improve. Part one, product title and keywords Nevertheless to say that the main part need to be optimized in your Amazon products is title and keywords. What you need to pay attention is to build a detail title and phrased keywords. "Detail title" means the tile should includes all the key elements of your products like Brand, key function but not to pile up all the keywords in the title, just some "key" words (Check the screenshot above). All Amazon shop owners will add keywords undoubtedly, but some of them only input pure "word", actually you can input keyword phrase, which will be more accurate to locate the customer's demands and needs.
Part Three, Product Description
Simply searched several product pages in Amazon, there are some of sellers putting "specification" to wrong place like "Product Description". As the main contextual optimization area, it would be better if you can add more description about "when, how, where" this product can be used.
Part Two, Seller's Description/Shop Details
Part two, seller's description/shop details Many Amazon sellers are very self-confident with their high-quality products, in their opinion, as long as they had done everything required, the left thing is to wait for money cash running to their pockets. Yes, you can be so "naïve" if you opened Amazon shops 5 years ago. But now, as the booming of SEO, increasing sellers master the secrets to drive outside traffics to Amazon shop, you may be the last one to enjoy grand banquet if you only want to "do" something but not "do it better". Take this Amazon shop for instance, "YES MY GADGET" seems to be part of this situation, there is nothing about "4W+1H" information (Who, When, Where, What, How) in shop details. What a pity if someone wants to know your company profile before purchasing?
Which Part is Most Important for Amazon SEO?
Part Four, Customer Questions And Answers/Customer Review
Positive review can reflect the account status. More positive reviews mean higher quality, faster delivery, more popular seller and more. Though it looks trick, but you can ask for some friends to buy trial orders and give some impartial feedbacks, if those products grant high-quality, positive reviews will be a good start, same case with question and answer part. If you can take advantage of this area to show your main features and remove the key concerns from customers, you can be the boss.
Begining With Bookmark For Off-page SEO
After optimized in-page (your Amazon shop), now you need to pay attention to off-page (improve page rank in Google SERP). First of all, you can start to hand over your product page to some famous bookmark sites like Reddit.com, Delicious.com and Folkd.com to build backlinks, which can speed up the rate of being indexed by Google. Why we need Google to index product page? Because if Google doesn't index your page, which means when customer search in Google.com, your product page won't show up in the SERP (Search Engine Result Page). For some basic information, I wish you can buy a basic SEO book to make up some theory blanks here. Note: all the Amazon product page will be showed as long tracking tags, what you need is only the part before "rel=", like http://www.amazon.com/CHEERLINK-output-switcher-selector-adapter/dp/B00F35KWEQ/ (cut down "ref=sr_1_9?s=electronics&ie=UTF8&qid=1382931413&sr=1-9").
Secondly, Publicize Your Brand And Product Via Social Media
Secondly, publicize your brand and product via social media. What a pity if you don't know the exponent increasing users of social account like Facebook, Twitter, YouTube, Foursquare and more like the above picture. Build your personal social account in all mainstream social sites with genuine information. I know some of you may don't want to expose yourself online, but from no matter which aspects, "real" will be better. Don't be so "advertising", people would like to make friends "funny, educated, deep insight". Share your successful or fail experience with your friends, be active when there is some hot news. Flow them and your heart; you will be part of them sooner or later. Then when you have something new to share with them like some useful products from your Amazon shop, they will have a look. Don't underestimate the power of social media.
Last But Not The Least, Analyzing, Summarizing And Sharing Your Business Thoughts
Last but not the least, analyzing, summarizing and sharing your business thoughts about your line to gain more attention and build contextual link for your Amazon product/shop. Open a blog in wordpress.com or blogspot.com to update your regular posts. Keep an eye to make more blog friends with related topics. I won't be rude or surprised if you try to recommend your Amazon shop in your own blog. And it would be easier for other bloggers to publicize your shop if he/she is one of your friends. The most important is those posts can direct all visits from Google to your destination - Amazon shop!
- Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas - Search Eng
Google's head of webspam gave a presentation packed with information for webmasters for his second day keynote at Pubcon Las Vegas 2013. Cutts talked Google's spam strategy, PageRank, rich snippets, authorship, negative SEO and more.
New Trends In Google Search
After having a look at basic steps to optimize your in-page and off-page, now let's have a closer look about new trends in Google Search, which may give you more hints in the course of Amazon SEO.
1, Voice Search
Tencent (China) created a popular App named Wechat several years ago, which grants the highest honor after over 300 million people registered within several months. One of the biggest features is to send message via recording voice, which can even replace all your SMS, Email and Call function without any charge except internet flow under WIFI or any other circumstance. Seemingly the entire search engine launched voice search overnight! New search trend brings the prosperity of local search. Take you're in Chicago today for instance, when you search by voicing "what's the weather now", the search result will locate the whether situation in Chicago right now. If it's possible, when building backlinks for your Amazon shop, maybe we can share some vocal pictures or add location information as extra assurance.
Don't try to buy some backlinks in other websites if they didn't label "ad" tag, which will bring your effort in vain. Google pays more attention to those ads aside from its "GDN" (Google Display Network) system and punish heavily more than ever.
3, Press Release
Try to get some press release backlinks for your Amazon shop. Though it's kind of advertorial action, Google makes it clear that they won't punish press release sites because it embeds propagandistic features. But it won't pass any page rank from those sites. However, we can totally ignore the page rank now after PR counts nothing and won't update in 2013.
No matter what kind of SEO you do for Amazon shop, especially for off-page optimization, don't forget add your anthorship information by inserting <link rel="author" href="your google plus profile page"/> to gain more authority.