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How to Establish Call Center Business in Pakistan
Nowadays Call Center business is very much popular in Pakistan. The main reason for popularity of this business is that it require small investments and it generates very much high returns in foreign currency such as Dollars and Pounds etc and the expenses are in local currency. But these high returns also undertakes high risk. Although we cannot mitigate this risk completely but we can reduce this Business risk. One best way to avoid this Call Center Business risk is to keep your fixed expenditure very low. In this article I will guide you how to start your own call center in Pakistan and What resources you need to start.
Registration with PSEB (Pakistan Software Export Board)
Registration with PSEB is mandatory for every call center to legally operate in Pakistan. Call Centers are required to fill out the call center registration form available at the PSEB website and send back to PSEB along with other documents which includes brief company profile, NTN certificate,CNIC of all Directors, Bank Statement etc. More detailed information and instructions are given at PSEB website http://www.pseb.org.pk/item/callcenter_register
I often come across people who establish a call center business and when every thing is ready at the end they start looking for campaign which waste a lot of time and money. You should start looking for a good campaign from very first day when you took a decision to start call center business.When ever selecting a campaign always go for a product which is easy to sell over the phone and is a well known brand/product. And this was the reason why Dish Network was a successful campaign among the Call Centers. As Dish Network a very strong brand name in USA, just like Bell and Rodgers of Canada. Here is a link of website from where you can get telemarketing campaign. http://www.freelancer.com/projects/by-job/Telemarketing.html
I remember when I started call center business I use Packet 8 VOIP because that was cheaper then vonage ,both were hard phones. Currently I don't know about their current promotions and prices. But nowadays there are many other soft phone suppliers which I have heard that are much cheaper. Even some call centers are using Skype for dialing.
Try to find a place near main roads instead of looking for in housing societies and colonies so it is easier for staff to reach there. Select premises according to your requirement as big premises have high rent. Remember high rent would increase your overall fixed cost. You can find premises for your call center on some websites as well like OLX . There are many other such websites
Call Center Staff
Again there are many such websites where you can look for skilled staff. Even with the help of OLX website you can easily fing staff for your call center. Rozee is also good but its not free for employers but they offer other recruitment services as well. You have two options whether to hire experienced staff or to go for fresh staff. Each option has its own benefits and sme drawbacks also. For example if you hire trained staff they would charge you high whereas fresh staff might charge less. But fresh staff would require training for which you might need to hire a trainer. But that would be just one time cost.So the choice is your but to keep your cost low you can hire an experienced supervisor and rest of the staff could be untrained. Your supervisor could train the call center team.
Other Essential Equipment
Other essential call center equipment include Furniture, Computers, Hub/Switch, Networking Cables, Phone sets etc. Remember Call Center does not require very much efficient and latest computers. Even Pentium 3 can work very well. Again it would save your upfront cost.
And one last thing I must say is that never spend all your funds on these initial setup expenditure. You must keep first 3 months running expenditure of Call Center.I have often seen Call Centers who spend all the funds on setup and later they don't even have to pay the salaries to its staff, in case where payouts are late.
If you have any question related to call center you can ask right here in the comments section.