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How to Leverage Twitter for Your Marketing Needs

Updated on July 10, 2010

How to Leverage Twitter for Your Marketing Needs


Twitter marketing has become very popular among internet entrepreneurs. Even new marketers are taking advantage of Twitter and using this powerful resource to gain lots of exposure for themselves and their products. Below you will find some tips that will greatly benefit you in your Twitter campaigns.

People are using Twitter at all hours of the day. To market successfully with Twitter, it's important to learn what the platform is capable of and to be extremely careful with every move you make. Looking at the Twitter stream to see if people are discussing your product or service is a great way to get in contact with your prospects. It's best to use Twitter search capabilities so that you can find discussions about your products or services. You can then see how people react to the product, what they think of it, and you can use that information in your marketing efforts. The more you look into discussions like these, the more you'll be able to learn about the customers you're catering to. Promoting your Twitter account is a key factor in the level of your success. Your Twitter account is similar to your list of subscribers, if no one is on your list then they won't be aware of any messages you send out. Most people are social and would join you on Twitter if you gave them a way to it. Let people find your Twitter account and get them to follow you. You can also get it printed on your business card. Search for legit methods that others have used to grow there base of followers and test it out for yourself. Obviously, you want your group of followers to be as targeted as possible, this will lead to a hire amount of buyers. Do not go after random followers, you will only be wasting time this way. It's about the quality here more than the quantity. Another great way of advertising your Twitter account is by having a link to it in each email you send out. There is a ton of ways to get followers, just experiment.

Get to know your followers as best you can, this will allow you to communicate to them better. Take a few minutes to view your followers profiles and then use the information you gather to tweak your approach. In fact, take it a step further, visit the sites that they link to also. Your goal is to create a tight bond with your followers and the best way to do this is to form some type of connection. Not to mention the trust you gain from your list, you will now have an asset that you can leverage with other marketers.

Promoting your business with Twitter is actually fairly simple. Once you've mastered the fundamentals, there are many possible ways to use it. Many people have this fear of using Twitter for marketing, especially because they're not sure of how to go about it. The best method is to jump in and pick it up gradually. Soon you will realize that driving traffic using Twitter is simple and powerful. So stay focused on these tips and stay clear of some of the common errors we've mentioned. Twitter marketing is just like any other marketing, where success lies in making the right moves, at the right time.

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