- Business and Employment
How to Make Money While You Sleep Series Part IV - Design A Website that Converts Prospects Into Buyers
Now is the time to put your ideas into practice and design a website that is going to attract and convert prospects into paying customers.
How Do You Design a Website?
This part of the make money while you sleep process can be quite daunting; especially for a beginner because of all the technical tasks you have to complete in order to design a website.
Initially, beginners are so excited to see their design on the Internet they forget to research and tend to use popular design software of the big name companies; after all you can’t go wrong with the name that is synonymous with the Internet can you? Microsoft Expression or Adobe Dreamweaver CS6 are the top two choices, but the beginner often comes up against many struggles because of the technical jargon, and unfortunately soon gives up.
If you are a beginner or someone who is not technically minded I would recommend hiring a website designer. However, you have to bear in mind that this is an expensive route if you are just starting out. Alternatively, you could join any of the numerous online design website companies that offer interactive web designing without the pre-requisite that you have knowledge of HTML coding. There is usually a monthly fee for the latter type of web designer, but they are very effective and you can create professional looking websites in minutes.
When I started out this was the type of web designer I used and now I know how to write HTML codes I have moved on to more elaborate detailed web designers.
Website Design with 1and1
With the plethora of web design companies on the Internet you do not need to be a ‘geek’ or a ‘genius’ to design your own website. You can design your website through 1and1, which I have chosen because they make website design so easy.
1and1 enables you to design a website and have it ‘live’ on the Internet in around 5 minutes. You do not need any technical or design skills to put together a professional-looking website.
There are three steps to setting up your website:
- Register a domain name (that is the name of your website)
- Secure hosting space on a server (which you will not have to do if you purchase a domain name from 1and1)
- Create your pages and publish on the Internet
1and1 can help you with the whole process. You can upload pictures, create newsletters, add auto-responders and a shopping cart.
1and1 offer a 30 Day free trial, which I would recommend using, so that you can explore the system for yourself.
Registering a Domain Name
When you register your domain name you must consider one important factor, the chosen name of your website.
First, you must make sure that the domain name reflects what the website is offering. There is no point giving your website a name like ‘kitchenwares.com’ when the site is solely selling refrigerators. When people browse the Internet because they are searching for deals on fridges, it is quite likely that your website will appear on the first 3 pages of Google because you did not use the keyword ‘fridge’ in your domain name.Now, if you called your website ‘thefridgestore.com’, guess what, that’s right, your website would probably appear higher up on the search engine pages. So always remember to incorporate a keyword in your domain name that represents your website.
Second, there is a great feature you will obtain when registering a domain name with 1and1, multiple email addresses. This will enable you to set-up different email addresses to ‘sales’, ‘info’ or your personal name @thefridgestore. Having multiple email addresses allows you to filter emails and identify their content.
- 1and1 Website Design Software
Design your own website fast and easy Professional Designs for over 200 Industries Customized to fit your business
What Sort of Website Should You Design?
Before I explain what sort of website you should design I want to say one thing, ‘do not overdesign your website if you want to be successful’. Too many people put everything and the ‘kitchen sink’ on their webpages, this only causes browsers to click away, losing you the prospect of a purchase.
Remember, your website is your salesperson. It has been proven that the most successful webpages are those that include more words on the webpage rather than all singing all dancing webpages. Simple black text on a white background with relevant photographs is all you need.
Here’s how to style your webpage.
- Choose a White background
- Choose the color black for the text
- Add a header graphic that is relevant to the subject matter (avoid flashing images)
- Only add photos if they add further to your story or prove a point in your sales letter (e.g. before and after weight loss photos)
- Add an ‘About’ page (Your opportunity to tell prospects about yourself, your business or your product)
- Add a ‘frequently asked questions’ page
- Add a ‘testimonial’ page
- And of course add an ‘Order’ page
All these pages can be compiled within one sales letter page (the preferred strategy) or they can be individual pages.
Go back over Part III of How to Make Money While You Sleep Series where I discuss how to create an effective sales page.
If you are going make money through affiliate marketing you will not have to be concerned about designing a website because good affiliate programs will provide several websites that you can market.All you have to do is insert your affiliate ID into the affiliate website so that you earn the commission when a product is purchased.
However, having said that, sometimes I have created my own squeeze page to an affiliate website. Doing this enables me to collect data such as name and email address thus building my email list of prospective purchasers who are interested in my niche and to whom I can email offers relating to the subject matter they signed up to.
It is also a good idea to purchase a domain name for your affiliate website so that you can frame and redirect it towards you affiliate website thereby protecting your affiliate link so that you do not lose out on commissions. eg. Affiliate link ‘designerhandbags.com /?affiliate_id=784251’ covered by purchased domain name ‘mydesignerhandbag.com’
Part IV was short and sweet but you can look forward to finding out how to bring traffic to your website in Part V.