- Business and Employment
How to Make Money While You Sleep Series Part V - Drive Traffic to Your Website
Let’s do a little recap before we proceed. OK, so you have carried out research, created a product, produced a sales letter that sells your product and designed a website that makes it easy for your customers to buy. Now it’s time to bring visitors, ‘known as traffic’ to your website.
There are two methods by which you can drive traffic to your website; you can purchase it or get if for free. Out of the two, buying free traffic is usually the first choice but it should be borne in mind that receiving free traffic usually entails more work than if you bought it.
Buying Traffic for your Website
Buying traffic is a sure fire way to get results fast for a little amount of work, and is generally considered the best option to drive traffic to your website. You can buy traffic through pay-per-click adverts such as Google Adwords, Yahoo or BING.
Whilst there are many pay-per-click platforms I believe Google Adwords is the #1 search engine advertising system. It is quick and easy to learn and you can be set-up and running adverts in 15 minutes.
However, if it is your first time using pay-per-click I recommend taking things slowly and follow the step-by-step tutorial on marketing on Adwords. This will prevent you losing a lot of money when choosing what keywords to bid on.
Nevertheless you should always look at pay-per-click advertising as an investment and not a cost. If you have done your research properly, created a good product that relates to your chosen market’s needs and written a compelling sales message, then purchasing prospects to visit your website is a breeze.
Social traffic is relatively new and works on the same premise as website traffic, in that you pay each time someone clicks on your advertisement. As they have grown in popularity Amazon, Facebook, Twitter, You Tube, Linked and many others have created programs that offer targeted, geographical traffic. So, for example if you place an advert on Facebook for ‘joke apps’ on IPad, they will match your advertisement to anyone who has expressed an interest in jokes, apps or IPads.
How to Get Traffic Free
It is possible to drive traffic to your website using free traffic sources but you have to bear in mind that there is a lot more work involved, and you must work constantly for it to be effective. If you don’t want to do the work you can of course, hire other people to do it for you through sites such as Fiverr, Elance or O’Desk.
Submit your site to search engines
One of the first steps you should fulfil in trying to obtain free traffic is to submit your website to the search engines. What happens, is once your site has been submitted the search engine will crawl your website and index it in their database. When someone does a search and your website matches the inquiry, it will be displayed in the search results.
Google, and are the best search engine directories you should submit your website to.
Writing quality articles that are keyword rich and SEO optimized is a great method to use when trying to attract traffic. You should remember to insert a link to your website in the article as this leads to building traffic whenever someone clicks on it.
Join In Forums and Blogs Discussions
Take part in forum discussions and make sure you insert your website link in your replies. Similarly, when you read blogs that you think are useful leave a constructive comment and, of course, your website link. By leaving a comment with your website link you are creating back links to your website, which ultimately helps with search engine ranking.
Word of Warning: It is important that your post contains a genuine comment and not only a link to your website. Search engines frown upon this and will deem you a spammer. Therefore only make comments that are topic related.
Ping Your Blog
Through pinging your blog you are letting the search engines know that your blog has been updated. Therefore, intermittently ping your blog in order that the new content you have inserted will get exposure in search engine.