ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel
  • »
  • Business and Employment»
  • Marketing & Sales

How to Make a Brochure with Free Online Tools

Updated on March 22, 2017
Source

Really, it's free?

Brochures can be a very important part of your business or organization as far as publicity. You want people to understand your purpose, what you do, and more. And you want your brochures to be nice.

Oftentimes printing these can be very expensive, whether you're paying someone to design the layout or if you're printing yourself and you suffer the costs of ink and quality paper. But producing brochures doesn't have to be expensive. Thankfully, the World Wide Web offers some alternatives to high-cost brochures.

There are plenty of tools you can use online to make some good brochures without any money or a lot of time. You can create them yourself and even have someone else print them for you. Check out the tips and methods I've outlined below and read up through the links I've supplied at the bottom of the page.

Brochure Design

Source

Brochure Design Tips

You might be excited to start generating nice-looking brochures for your company, but before you jump into the online world, glance over these bits of advice I have for you.

Here are some basics concerning how your brochure should work:

1. Determine the purpose of your brochure

Why should people choose your company over others? Explain the answer to this question in the brochure and keep your response focused.

2. Draw attention with your headlines

Make them sound bold and interesting. However, it's not okay to use all capital letters; this sort of scares readers. Use upper- and lowercase instead. Also, try not to make words bold so that when you do, it really catches a reader's attention.

3. Keep copy brief

Make sure there's ample space between lines of type so it's easier to read. Also, there should be sufficient marginal space around every fold and side of your brochure.

4. Use plenty of color

As far as the text, you should include:

  • What the customer gets out of doing business with your company - avoid overuse of the pronouns "we," "us," "I" or "our."
  • The twelve most powerful words in the English language, which are:
  1. You
  2. Money
  3. Save
  4. New
  5. Easy
  6. Love
  7. Discovery
  8. Results
  9. Health
  10. Proven
  11. Guarantee
  12. Free
  • Company information - while the customer comes first, make sure you promote your company too. Explain the business, its history and maybe testimonials or a list of prominent clients.
  • Product information - Explain what it's for and explain any warranties or guarantees. Try not to list prices; you want people to contact you so you can engage their interest and have more control over transactions. Speaking with them also gives you the chance to assuage any concerns or uncertainties they may have.
  • Contact information - Avoid using staff pictures if you want a more professional image. However, in a close-knit community, it wouldn't necessarily hurt.

Including both prices and staff pictures are tricky because both are apt to change, thus rendering your brochure invalid.

Finally, you may try asking people who know nothing about your product to read over a proof of your brochure and have them explain your company and/or product from what they read.

Remember:

  • A good type of paper to use is 70 lb. (or higher) coated stock for a three-panel, four-color brochure. A 10-point cardstock is best for single-panel brochures to ensure that it won't flop forward in display stands.
  • Dimensions are very important. If you try to design the layout yourself, you often have to get down to portions of inches to get your brochure to print out just right. It's good to want to save money, but when it comes to the livelihood of your business, you might want to enlist the help of an experienced designer to help with the layout, if not the production and printing.
  • Know your target audience well. You can look up demographic information about what the audience prefers as far as color, typeface, even style. Do some research before starting to make your brochure.
  • Proofread! There is nothing that says "unprofessional" like a misspelled word.
  • If you need a large quantity of brochures, it's best to design your brochure online for free, then to take the file to a printer. Mass production of printed items is easier for them and less expensive for you as opposed to you printing hundreds of brochures with your inkjet printer.

How To Create Virtual Welcome Packets

Recommended online tools

MyBrochureMaker

Powered by Doodlelab, this is a Hewlett Packard program that I would say is your best bet for creating your brochure online for free. It's super easy and I think their designs are great. You also print them yourself, which allows for a lot more control on your part.

With MyBrochureMaker you have the choice of making a Brochure with mailing panel, brochure without mailing panel, or flyer.

The program also offers templates with different themes: Medical, contractor, fitness, salon/spa, real estate, nature, travel, business, technology, child care It may take some time to load the templates so you can work on them, depending on your connection (I have dial-up... *shudder*).

Then you press buttons to Edit Outside, Edit Inside and View Both to start editing the text for your brochure. You just click on the boxes where the text goes and type the words. The pictures are already there and the layout is already set up.

Finally, you print your brochure: first you print the outside on one side of the paper, then rotate it 180 degrees and put the paper back in, printed side up. (HP recommends doing a test print to make sure it comes out the way you want it to on the paper you selected before printing more.) Then you print the inside. And then you're done! You can save your design or ditch it. HP also recommends you use their specialty brochure paper when using their service as well. Depending on how professional the purpose of your brochures are, this might not be a bad idea; I find HP paper to work really well and sometimes you can get it on sale.

VistaPrint

At VistaPrint, you have the option of making 25 free - they print them for you. You can also make them in quantities of 50,100, 250 and 500, but they cost more respectively (making 500 costs $250). You can also pay for a document proof in PDF form for $1.99. Hint: Before you start, you may want to register if you are not already a member of the site because they will ask you to do that in the middle of the brochure-making process before you can continue.

You can also just continue as a guest of the site. If you're downloading a template, VistaPrint recommends you use Adobe Photoshop or Adobe Illustrator for editing.

Here are the product specifications for their printed brochures:

· Full Bleed Size (starting document size): 11.10" x 8.63" (they advise that finished artwork should use the full bleed dimensions for better results)

· Document Trim Size (final size after being cut): 10.98" x 8.50"

· Resolution: 300 DPI

Make sure to keep all text within the safe margins they designated. Dotted lines indicate where a fold will take place. If you don't want text or other elements to appear on the fold, make sure they stay within each panel's safe margin.

When you're making your brochure, you have the option of using one of their templates or uploading your own design (or having them make it for you for $99).

If you're uploading your own outline, you have to make sure it conforms to their specifications, including the size of 11.10" x 8.63"; that all background colors and images bleed to the edges of the document at the full bleed; that all important text and images are within the safe margin (.137" from the edge of your document); that resolution is 300 DPI at 100%; and that all fonts are converted to outlines (as in Adobe Illustrator and Corel Draw). From there they take it, print it, and send it to you in as little as 3 days. If you're using a template, you're in luck because they have a wealth of nice industry designs to use, including wedding, flowers, construction, legal and more. You can even add the ones you love to your Favorites. Once you get a look at the design you think you want, you then enter your text where the sample text is at the left side of the window (you enter it in boxes), initial a box to get online approval of both sides, and have it printed and shipped to you!

Tabblo

This is another great and free resource to make brochures... and another Hewlett Packard program. The point of this Web site is to "make cool stuff with your photos." Members are very involved in uploading and sharing their photos with others on the site. You have a blog and you can pay to print certain products, like books, posters and more. You can make your brochures here to print at home or through the company.

The first thing you have to do, however, is sign up... it takes just a minute to do so. You don't even need to check your e-mail to verify your account.

Once you've done that, you can start making your brochure. This program seems less structured than the others I have listed, but you can use the member network maybe to get some great ideas and even use some of the photos they have posted for sharing to put in your brochure.

Source

Comments

    0 of 8192 characters used
    Post Comment

    • profile image

      britgayl 21 months ago

      Nice post . thanks for sharing with us .

      http://www.joinmysfiteam.com/11766657

    • profile image

      markswann 2 years ago

      Great article! Once you have mastered your brochure designs and want to take it to the next level, you could look at using Video Brochures. They are a great mix of print and tech. Admittedly, they are not as low cost as home design but if you went direct to a manufacturer such as these Oceanstar-gift. You can get the video insert for your brochure at lowest costs available.

      http://www.oceanstar-gift.net/cat/video-brochure/1

    • glassvisage profile image
      Author

      glassvisage 3 years ago from Northern California

      Dave, thank you for the resource! And thank you all for your comments!

    • profile image

      Dave 3 years ago

      I'd recommend checking out Lucidpress for making brochures, newsletters, and the like.

      https://www.lucidpress.com/pages/examples/free-bro...

      Along with being free and online, it always supports collaboration with others.

    • profile image

      Art 5 years ago

      Having a brochure to pass out is always great. its a way to grow your business, and if u can find tools that are free and help you grow, then its something people should take advantage of.

      we get ours printed at http://lecards.com

    • profile image

      Chris 5 years ago

    • profile image

      vijayalakshmi 5 years ago

      make it more clear while explaning the procedure so that it is better understood to continue with your hub.

    • profile image

      fulum 5 years ago

      alllah! alllah!

    • profile image

      ugu 5 years ago

    • profile image

      ace jan 5 years ago

      thank you for the information. That was very nice. Hope to have an article about flowers to. You can get an idea about this on www.romeesgarden.com I am very interested about that. Thank you!

    • profile image

      raised ink business cards 5 years ago

      These days you can do so much online. From brochures to even business cards. As for business cards one of my favorite type is the raised ink business cards.

    • profile image

      Matt 5 years ago

      If you're looking to create free real estate or rental flyers online check out http://www.housingflyers.com/real-estate-flyers.ht... for 8.5"x11" real estate brochures you can download as a pdf and print at home.

    • GClark profile image

      GClark 5 years ago from United States

      Excellent information and well-written. Thanks for sharing. GC

    • profile image

      french dood 5 years ago

      kcoool i have dmot twied it vo

    • profile image

      Hasan 6 years ago

      I barely got anything, buuuut i'll say its good enough :)

    • profile image

      gaming cases 6 years ago

      Excellent stuff from you, man. I’ve read your things before and you are just too awesome. I adore what you have got right here. You make it entertaining and you still manage to keep it smart. This is truly a great blog thanks for sharing…

      gaming cases

    • profile image

      steffi 6 years ago

      Thank you for your kind information

    • profile image

      gabby 6 years ago

      yoyyoyoy

    • profile image

      Amanda 6 years ago

      Great article. Thanks!

    • profile image

      virendra pandey 6 years ago

      extent presentation.its benefited me to make idea.

    • glassvisage profile image
      Author

      glassvisage 6 years ago from Northern California

      kommitted, thanks so much! I think I'll add that to the links :)

    • profile image

      kommitted1973 6 years ago

      Great article! The brochure I created and had printed turned out to be a great marketing tool for my business. I found Vista to be a little pricey and I don't really like their quality. So I did some research and found http://www.zoomprinter.com/products/brochures, I was able to get 500 8.5 x 11 for about $200. I was extremely pleased with the fast turnaround and end product.

    • profile image

      Shannon 6 years ago

      how do you make a leaflet online i really need to know its bugging me

    • glassvisage profile image
      Author

      glassvisage 6 years ago from Northern California

      Thank you all for your comments! Lukas, look at the Recommended online tools section for some suggestions, like VistaPrint.

    • profile image

      lukas 6 years ago

      actually, i dont undarstand what kind of program you use? can any one tell me what free program i need to use to make a brochures or flyers?

    • profile image

      Awesome Tutorial 6 years ago

      thank you for this great post I for sure will be referring to this when i create some brochures for http://www.centecequipment.com . thank you again

    • profile image

      Dorcas 6 years ago

      Quite useful. Thanks!

    • profile image

      akasa 6 years ago

      Hi MyBrochureMaker is not working now for free.It needs around 10$ to print a brochure from them.They do not allow even to save that in my pc.i am using now http://freebrochuremaker.net .it is so charm so far.But thanks for so info

    • profile image

      Jeff_McRitchie 6 years ago

      Very informative. Brochures are a great marketing tool. Who knew they were so easy to make?

    • profile image

      get senuke 6 years ago

      Great advice, I wanted to get a line of brochures for my business, but was shocked by the prices that some graphic designers were charging. This is a great way for me to take my time and plan it out exactly the way that I want it!

    • profile image

      emily 6 years ago

      well i dont like to read soo.... i did not read this but if it is a lot then it must be good!

    • profile image

      network software 6 years ago

      great information for me..thanks

    • profile image

      Jerry Brisbane 6 years ago

      Thanks for that. Great guide. Good, clean design. Less is more! Well done.

      Thanks!

    • profile image

      zds 6 years ago

      bad and not good

    • profile image

      baim 6 years ago

    • profile image

      mikey 6 years ago

      wow thanks

    • profile image

      used skid steer 7 years ago

      One way I lowered costs was to buy a used skid steer instead of a new skid steer. Why buy new when the old is still perfectly useful and has plenty of wear in it for half the price. Maybe the army can learn from my example. http://www.texasskidsteer.com

    • Nikki D. Felder profile image

      Nikki D. Felder 7 years ago from Castle Hayne, N.C.

      I'm a member of a non-profit ministry and my husband in a gospel music minister. I can benefit greatly from your hub and I thank you. Thank You!

    • profile image

      Marcel 7 years ago

      Very practical information. Very useful, because you point out were you can use it and what the benefits are.

      Thanks.

    • profile image

      Quick Cash Concept Hub 7 years ago

      I am going through all of your hubs and I don't have enough words to praise the quality of the stuff you are providing. Thanks.

    • LeanMan profile image

      Tony 7 years ago from At the Gemba

      can get yourself free business cards and everything... wonderful... Good hub, useful if you are starting your own little business with limited funds.

    • profile image

      FB Siphon 7 years ago

      Its great.Thanks for your recommendation.

    • adorababy profile image

      adorababy 7 years ago from Syracuse, NY

      This is another testimony that with the internet, the world is indeed in your fingertips.

    • profile image

      .. 7 years ago

      i didn't find this program helpful at all .

    • glassvisage profile image
      Author

      glassvisage 7 years ago from Northern California

      Thank you all for stopping by! Sophie, it depends on the tools you use, but feel free to check out some of the links and look into what you need to do to make a brochure their way!

    • profile image

      Sophie 7 years ago

      Wait, how do you do it?

    • profile image

      Mister Archer 7 years ago

      So flipping amazing. It would be great to include some recommendations on where to obtain visual assets. Like an istockphoto or something.

      If you're ever in San Francisco, drop me a line and I'm happy to provide you some recommendations on "how to do" SF. http://misterarcher.com/

      Till then!

      -Mister Archer

    • kukuruyuk profile image

      kukuruyuk 7 years ago

      I like the video. I bookmarke it. Glassvisage, nice to meet you :)

    • glassvisage profile image
      Author

      glassvisage 7 years ago from Northern California

      Thank you all for your comments! I hope that the Hub was helpful :)

    • katiem2 profile image

      katiem2 7 years ago from I'm outta here

      glassvisage, I was looking around your hubs and stumbled upon this one, WOW what a fabulous wealth of information. Thanks for the how to make a brochure online hub! Peace :)

    • Neil Ashworth profile image

      George Poe 7 years ago from United Kingdom

      I love this hub. Your writing is original and the photos are beautiful.

    • profile image

      Kerry43 7 years ago

      This will come in very handy, thank you

      Kerry:)

    • profile image

      LOLLY 7 years ago

      Awsome

      cool

    • glassvisage profile image
      Author

      glassvisage 7 years ago from Northern California

      Thank you for your posts! GMA and Jesaira and HKrafston, great tips... Thanks for helping to improve my Hub!

    • profile image

      harry 7 years ago

      Awesome! Excellent info

    • GmaGoldie profile image

      Kelly Kline Burnett 7 years ago from Madison, Wisconsin

      Great Hub! I love Office Max or Impress! I know it is costly but IF you are doing allot of publishing - Microsoft Publisher is wonderful! They offer a 60 day free trial so if you plan your time well - which is impossible to do as an entrepreneur - I know! Publisher is so much more flexible in inserting photos and text boxes and changing the text box size. Rated it UP! Excellent Hub!

    • profile image

      Patty Jones 7 years ago

      Great Post very helpful

      Patty

    • HKrafston profile image

      HKrafston 7 years ago from Columbus, OH

      I like VistaPrint as well, but they can't do the folding for tri-fold brochures.

    • Purple Perl profile image

      Purple Perl 7 years ago from Bangalore,India

      Excellent resource! Thanks!

      I am bookmarking this one!

    • Jesaira profile image

      Jesaira 7 years ago

      FREE Internet Business Course—$295 Value!

      Free Internet business, training, and support. Multiple income streams. Residual and leveraged income; 95% of the work is automated. Visit http://www.sfi4.com/10926692/FREE for complete details today.

    • tim-tim profile image

      Priscilla Chan 7 years ago from Normal, Illinois

      Interesting! I need to have time to read this. I will come back. Thanks.

    • sarah84 profile image

      sarah84 7 years ago from vietnam

      :D merry christmas!

      unkle bob mp3 at http://mp3legal.org/Discography/4532111542253/UNKL...

    • glassvisage profile image
      Author

      glassvisage 7 years ago from Northern California

      Thanks for the resources!

    • profile image

      Designer E 7 years ago

      Great Hub for DIY. Another great resource for all of it is http://trusteprint.com They can handle the design and printing. Plus they have free templates that you can use to design your brochures, http://trusteprint.com/download-templates They are pretty affordable and they do amazing design work.

    • profile image

      Ang.09@fakediploma 8 years ago

      I will be back again to see what else you’ve got going on ...

    • dohn121 profile image

      dohn121 8 years ago from Hudson Valley, New York

      This is very useful and helpful. You explained everything so clearly. Thank you, glass visage. I'm bookmarking this great hub.

    • profile image

      Rachel 8 years ago

      the web page is to long :-[

    • profile image

      ambreen tariq 8 years ago

      yup,,its simply amazing. will definitly use to make brocher of my company, thanks a lot friend.

    • profile image

      jonty 8 years ago

      this is really a wonderful hub....

      very informative .... very nicely explained ....

      keep the good work up .... god bless you .....

    • trimar7 profile image

      trimar7 8 years ago from New York

      Great resources. I have bookmarked this hub for future use.

    • Avare profile image

      Avare 8 years ago

      Great hub. Excellent work! Thanks for your work.

    • profile image

      UK Magazines 8 years ago

      Great information. I would really like to design some brouchers for my company using these.

    • RVDaniels profile image

      RVDaniels 8 years ago from Athens, GA

      Thanks, it is so helpful to me. I was looking for a way to make brochures to promote my aStores for charity. Basically a way to raise money for homeless and sick kids.

      http://hubpages.com/hub/Comic-Book-Fans-aiding-Hom...

    • ontheway profile image

      ontheway 8 years ago

      How to Make a Brochure with Free Online Tools

      well written, I come on , welcome to my hub

    • kins profile image

      kins 8 years ago from shanghai

      this is a great article,i want to translate it into Chinese and tell my friends!

    • profile image

      Tony 8 years ago

      Excellent product. I can think of many uses for it.

    • JennifersJumpers profile image

      JennifersJumpers 8 years ago

      Thanks for the info. Free is good!

    • forlan profile image

      forlan 8 years ago

      nice hubs i want make brochure someday

    • profile image

      Brianna 8 years ago

      Wow it really awsome and it really helps

    • profile image

      E7 8 years ago

      ITS HARD I DONT UNDERSTAND STILL

    • profile image

      Printercolorltd@gmail.com 8 years ago

      Dear Sir, How are you? We are a factory of toner chip,OPC,Mag Roller,PCR and toner cartridges for laser printer in China.Our website is http://www.printercolorltd.com. Please check our full product list of chip land toner cartridges at your attachment!To tell you a good news,we have worked out the Dell 3110 chip,Xerox 6180 chip,Epson AC3800 chip,Epson C2600 chip ,HP 4014 chip,HP CP1215/1515 chip,Samsung CLP-350 chip,Kyocera Tk-Tk-715,TK-675,TK-310,Tk-130 etc chip,HP CB435A/436A/388A chip,New HP 2600 chip etc.Please check our latest product list at your attachment.And we have much advantage in manufacturing the toner cartridges.We have been doing this business for many years.Our quality is very good and our sales conditions and price are very competitive.And we have very reliable quality warranty.You won't have worries after sales.Our quality warranty is as follows:If there is any of the defectives,I'll exchange for you directly in your next order by adding the same amount claimed .And our defective rate for chip is less than 0.3%.Our defective rate for toner cartridge is less than 3%.If you have any question,please let me know!I am looking forward to your reply!Best wishes!yours,SherrySales ManagerCompany: Printer Color Technology Co., LtD Address: Room 402,Unite 1,Building 2,Sheng Fu Da Yuan,Beijing Westroad No.69,Nanchang City ,Jiangxi Province,China Tel:86-0791-6207670 Fax:86-0791-6207670MSN: printcolorltd@hotmail.com,huangbaimei00001@hotmail.comSkype:sherryhuang000001Yahoo Id?sherryhuang000001@yahoo.comEmail: printercolorltd@gmail.com,printercolorltd@yahoo.com Web:http://www.printercolorltd.com

    • profile image

      teleassistência 8 years ago

      Great hub! I'm going to take advantage of this information. Thanks!

    • bigpicturerick profile image

      bigpicturerick 8 years ago from Citrus County Florida near Ocala

      This is really excellent and very helpful to people trying to grow or even start a business on a small budget.

      Thank you for such a great effort and for including so many resources.

    • profile image

      mike_3d 8 years ago

      Very well explained and an informative hub.thank you

    • profile image

      Judy Cullins 8 years ago

      Great information for copywritiing. I havn't used a brochure for ove 15years. My book How to Write your eBook or Other Short Book Fast acts as my living brochure. And, with the world of Web 2.0 people use their useful information to attract sales. Still--helpful.

      Judy Cullins at bookcoaching.com

    • profile image

      VAerin 8 years ago

      Nice! Great tips. I do desktop publishing and all this is great! I offer a lot of tips for VA's, this will help them too! Keep it up. Here is my blog for some other cool tips: http://virtualassistantresources.wordpress.com

    • nancydodds1 profile image

      nancydodds1 8 years ago from Houston, Texas

      Nice hub!

    • TravelAMP profile image

      TravelAMP 8 years ago from Around the world

      Thanks for the tips. I've bookmarked it for when I need to do a brochure.

    • Bueller's Way profile image

      Bueller's Way 8 years ago from Massachussetts

      Wow, that's an info packed hub! Seems like the costs of running a small business are decreasing every year as new technology and services become available. I'll keep this in mind as another tool to use when I finally start my own. Thanks.

    • glassvisage profile image
      Author

      glassvisage 8 years ago from Northern California

      Thanks everybody, and thank you Kristy for the extra link!

    • profile image

      Kristy 8 years ago

      I had researched a lot of printing companies for our brochures and found that http://www.gotprint.com was the least expensive of them all. Additionally, their turn around time is excellent and their quality is flawless!

      Kristy

    • kenderso profile image

      kenderso 8 years ago from Phoenix

      Great information for getting a great looking brochure fast and cheap.

    • FunFacter profile image

      FunFacter 8 years ago from Canada

      In order to implent the ideas Microsoft Publisher 2007 is a good appliaction with builtin templates

    • profile image

      Manly 8 years ago

      Great ideas.

      Here is some good advice on how to send it out effectively.

    • profile image

      njdiamonds 8 years ago

      Thanks for the hub its great, very good information that I will be looking into.

    • glassvisage profile image
      Author

      glassvisage 8 years ago from Northern California

      Thank you everyone! I hope this helps you all in some way :)

    • profile image

      nachmieter 8 years ago

      I will try this for my Nachmieter-Blog! Txs for sharing.

    • profile image

      andy 8 years ago

      thanks for your shareing

    • lillian9534 profile image

      lillian9534 8 years ago

      Great resource and very timely for me. Thanks

    • christinerange profile image

      christinerange 8 years ago from Columbus, OH

      A really nice hub - very informative, indepth, yet easy to follow. Thanks, this is a terrific resource especially for many of us  brick and mortar businesses who are looking for ways to cut costs.