ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Make a Lawyer Landing Page that Works

Updated on April 11, 2012

They have landed on your webpage, they have come to visit, but you are not getting more cases…What gives?

If you want to bring traffic to your lawyer website, one of the best ways to draw in new leads or clients is to not bring them to your homepage, but bring them to another page – a landing page – that has what is called, “call to action links.”

A good example of a landing page is This page clearly calls you to action, and thus is the main goal of any landing page.

One fact to keep in mind as to why landing pages work is that web surfers do not have a lot of time to read lots of text on a web page – they want to come in and go – especially when looking for a lawyer. Web surfers looking for a lawyer look at several factors: phone number, address, practice areas, cost, and ratings or reviews. Basically, they want to know how good is this lawyer, how much does this lawyer cost, and how can I reach this lawyer.

Keeping the above paragraph in mind, what can you do as a law firm? How do you build such a landing page and what instructions do you give to end up with a converting law firm web design?

The Layout of a Money-Making Landing Page

Standard amongst many landing page designs are these several items: At the very top left corner should be your brand image and to the very right should be placed what is called breadcrumbs.

For just like the story of Hansel and Gretel, these breadcrumbs should lead your visitors to relevant pages about ratings, rankings, or case wins on one link; contact us could be another link; and practice areas are a good idea too.

A catchy headline should be on the top, and underneath the main headline should be a secondary headline juxtaposed to a relevant, high-quality image or short video.

Below these items is where the most important part of your landing page layout exists: your call to action link, image, or button.

All of the above should be above what is called the fold. Think of the fold as you would the front page of a newspaper. When you read it, you might fold it. Usually you give more importance to whatever is above the fold, and the same fact goes in web design. Whatever a web surfer can see before having to scroll down the webpage, this is what they will spend most of their attention on. Try to keep as much above the fold as possible.

Other factors to keep in mind: you might want to place trust icons such as the BBB or mention the college you obtained your law degree from somewhere above the fold. And then comes the importance of what colors to use in your attorney website design.

In the next blog post, I will talk more about these colors, what call to actions would be helpful, and discuss A/B testing to get the most out of your law firm marketing.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)