- Business and Employment
How to Make a Successful Mobile App
If you’re an enterprising business person, then you have probably set your eyes on getting into the mobile app business. The mobile app industry is worth billions of dollars and it just keeps on growing each year. So getting a slice of that big, profitable pie is the main goal of many… including yourself. But how do you go about creating a successful app?
First things first, you don’t need to be a computer programmer or developer to come up with your own mobile app. There are many app developers out there who you can hire to create an app for you. Just give them your idea, let them know what you want from an app, and they will create it for you. It’s not a super easy process but it allows none app developers to have their own products.
Now there are many factors to be considered when it comes to making an app that will sell like hotcakes. Here are some you need to keep in mind:
1. Fill a need.
Just like with any process of coming up with a product, one of the best approaches is by finding out what your potential customers need then create the product or solution that they are willing to pay for. For example, there are many people who have diabetes. One app that you can do is something that lists a weekly meal plan with ingredients that are low in the glycemic index to help diabetics cope with their condition.
2. Make it very easy to use.
Mobile apps should be intuitive because if people have a hard time figuring out how to use it, they’ll just ditch it for the next similar app that they can find. People should be able to learn how it works within seconds, not even in minutes. Also, to make sure it is easy to use, you should check for any bugs and fix them immediately otherwise they’ll take away the fun out of your app.
3. Figure out the best way to earn from it.
This is not just for you as the businessman but also for the users of your app. That’s because there are certain modes of app income that can be irritating to the users. For example, if you place advertisements on the app and they keep on popping up too often, it can be a very unpleasant experience for the user. Make sure it doesn’t interrupt with how the app should be used. So find a middle ground where people will have a grand time using your app while you’re still able to make money out of it.
4. Market the app the right way.
Your mobile app is your product and for people to download it they must first learn about it. So try your best to market it to the right people by bringing it to their attention. Like our example above, let’s say you created an app for diabetics, then one way to promote it is to advertise in journals or publications that focus on diabetes. You may also get a health and lifestyle blogger review your app on his or her website.
Of course, do not forget to also do a market research first before you spend money on anything. Learn everything you can about your target audience: where you can find them, their preferences, and how much they are willing to pay for an app like yours.
5. Measure its success.
We all have our own definition of success but for the sake of your mobile app, you should set up a number of metrics to gauge if your app is indeed a great one. One such metric is called the acquisition metric wherein you count the number of downloads that your app got for a certain period of time. It’s obvious, right? The more downloads, the more successful the app is. But there are other metrics such as engagement and retention metrics.
Your app success is waiting for you!
Creating a successful mobile app is not an easy thing to do, but with the right strategy it is definitely achievable. So get cracking on your vision of making that next app sensation.