How to Make it Doing Voice Overs
Second place never gets paid. These are words that need to resonate with every aspiring voice actor. No matter how many times you audition for roles you won't get paid to be someone's second choice.
Knowing this, you will need to be the BEST at at least one thing. If people say you have a great sultry voice then you need to master this voice and it's nuances. The more things you can be the best at, the more money you can make doing voice overs. The more things you are pretty good at, the more time you will waste auditioning.
Now that you are the best at at least one thing, you need a demo. Make 2 demos consisting of 10 second clips. One demo should be 1 minute and another 2 minutes depending on what the agency is looking for. Don't fade the clips into each other just leave half a second between each. Put your BEST voice first and try to show some variety if you can.
You NEED an agency. Sure you could be doing voice overs by yourself and make 30% more per job but who wants 30% more for 1 job when an agency can get you 5 times as many jobs or more plus you wont have to do the legwork. Don't think that you need to live in LA or New York City to make it. A studio in LA might record someone in Wyoming using modern technology as long as it is the voice they want. With the right equipment, skill and agent you can work a few hours a day from your home studio and make 60k a year easily. The agent does not even need to be in your area in this case. If an agent says no to your demo this does not mean they wont say yes next year when you keep working harder and make a better demo.
When you get an agent and win an audition it is important to be humble in sessions. No one likes arrogant talent! Not the end clients not the producers that are embarrassed by your actions not the agent that set up the session. It doesn't matter your opinion or if you are absolutely right, don't speak unless asked and don't offend anyone. Not many other people can get $1000 for an hour. So it's worth it to keep quiet and just perform like a monkey in a cage. In other words when they say dance, you dance.
Once you are the favorite voice talent of your new end client you can get session after session without having to audition again. This repeat business increases your income dramatically. The advertising agency that may have cast you on some tiny local spot that doesn't pay much might also have Burger King as an account, you really don't know and one job can turn into another and another. So, treat every job as the most important thing you've ever voiced and you will do well.
I am a producer of voice overs, I love my career and I love working with talent and seeing new talent grow. This career pays for talent instantly so get working on your BEST voice and your demo and success doing voice overs will follow.