ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Market Your Digital Freelancing Skills Using Instagram

Updated on March 16, 2019
therealplanet profile image

Zack is a research addict who has dabbled in digital art, and freelance work.

Instagram Log In Screen
Instagram Log In Screen

If you're a freelancer specializing in any work that you can send to a customer digitally(writing, graphic designs, SEO, and so on), you'll know that marketing yourself is one of the most important tasks to do on a regular basis. Now, Instagram is one the largest social media platforms in the world. They have a huge number of monthly active users, and continue to grow each day. It's no surprise that a lot of the accounts on Instagram are meant for businesses, or freelancers. With such a huge number of people using the app, you're bound to land at least one sale if you market yourself properly. And that's exactly what I'll be discussing in this article.

The first thing that you need to do is to create an Instagram account. This account will focus strictly on the work you have to offer. It will act as a portfolio basically. You will also need to have an account with a website that features your freelance ad, such as Fiverr, or Upwork. And lastly you'll need a PayPal account to accept payments from across the globe. Once you've created all the necessary accounts you can start marketing your work.

The first thing to do now is to add your freelance ad link to your Instagram bio. People who view your page will be able to click on the link, which will then take them to your freelance ad. Once they are there they have the option to order your service. Remember to add in your bio that they can order your service through the link, or else they won't know that you offer it. You'll need to create some content for potential customers to look at on your Instagram page. This content will act as samples. You always have the option to watermark your work if you do graphic designs, or you can post small snippets of your writing as a way to lure customers in.

Upwork and Fiverr Logos
Upwork and Fiverr Logos

When you post your content on Instagram, remember to add relevant hashtags. Hashtags will help you find the people that will be interested in your work, but be careful not to overdo it on the hashtags. You want to lure in genuine followers that will constantly engage with your posts on a regular basis. The more engagement you have, the more people will see your posts, which means even more potential customers for you. According to a study, 11 is the golden number when it comes to using hashtags.

Another rule to remember is that you shouldn't post to often. Your followers might love your posts, but they also want to see posts from other people they follow. If you post to often, they might decide to unfollow you. In my own personal opinion, and experience, one post per day is more than enough. You might not grow as fast, but once again, the followers you gain will not feel the need to unfollow you. Each post will basically be discoverable for a whole day, since the amount of likes per post will only start to fade after about 24 hours.

The sooner you start, the better. It will take some time for your page to gain some serious followers, but with some patience, and persistence you can definitely get a lot of customers using Instagram.


This website uses cookies

As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

Show Details
HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
LoginThis is necessary to sign in to the HubPages Service.
Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
AkismetThis is used to detect comment spam. (Privacy Policy)
HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
MavenThis supports the Maven widget and search functionality. (Privacy Policy)
Google AdSenseThis is an ad network. (Privacy Policy)
Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
Index ExchangeThis is an ad network. (Privacy Policy)
SovrnThis is an ad network. (Privacy Policy)
Facebook AdsThis is an ad network. (Privacy Policy)
Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
AppNexusThis is an ad network. (Privacy Policy)
OpenxThis is an ad network. (Privacy Policy)
Rubicon ProjectThis is an ad network. (Privacy Policy)
TripleLiftThis is an ad network. (Privacy Policy)
Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)
ClickscoThis is a data management platform studying reader behavior (Privacy Policy)