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How to Promote your Business with Minimum Expenses

Updated on August 1, 2013
Promote Your Business
Promote Your Business

Starting a business is itself a big achievement that requires ample of capital investment and brains. Now, when you are actually ready for making your first business deal, you look for best promotion techniques, isn’t it? But, at the same time, the cost assessment for promotion haunts you.

In order to generate more sales, you have two directions to follow. One will lead you to huge investments which will cost you a fortune where you promote through Television advertisements, big street banners and grand endorsements. Another way is to promote with cost-effective strategies that won’t affect your pocket much. How? Don’t worry, you will get your answers right here.

Go through the below mentioned strategies to understand how you can promote your business with least expenses.

Create your Own Blog and Website

Preparing your own website or blog increases the credibility of your business. So, in order to reach maximum number of people, firstly, create your own website where you can give all the details about your products and services. Try to make the website interactive where you can answer to the queries of consumers. You can either add a chat messenger to it or provide a contact form. Be clear about your objective and prepare a user friendly site for positive audience feedback.

You can hire web designers who will prepare a perfect website according to your niche. If you are willing to start a blog, you can easily prepare yourself on blogging sites like or

Create Your Own Blog
Create Your Own Blog

Share Information on Social Media Networks

Now, when you have prepared your own site, you need to publicise it, don’t you? So, to attain publicity and attention of visitors, what could be better than social media networking? Today, most of the people have a profile on social networking sites like Facebook, Twitter, LinkedIn and many others. These networking sites facilitate you to get in touch with your target audience for free. So, share information about your products and services on these social media groups and easily reach masses from every corner of the world without spending a single penny.

All you need is a connection to internet, then, you can simply create a community page and send invites to people. While using Twitter, try to get more followers who can share the information by re-tweeting your posts. On Facebook, add hundreds of friends who can share your posts.

Exhibit at Trade Shows

Exhibiting at fairs and trade shows is another major strategy you can follow for promoting your business. Participate in national and international events and showcase your best range of products among thousands of buyers under one roof. If you are planning to exhibit at any trade event, it is necessary that you choose the right one according to your niche. Firstly, go through the success stories and history of the event. If you find it popular, exhibit an attractive stand the show. These exhibitions are great platform brand recognition and media exposure. So, make the best use of it while building strong business relations with experts from the industry and other suppliers.

Now, when you have decided to participate in trade shows and fairs, where will you get to know about top events? You answer is, the popular event listing websites. There are several websites available on web that provides information about upcoming events and exhibitions in different countries and regions. Browse through the pages at, biz trade shows, hello trade, yelp, zevents and many other websites and pick the event that fits your niche. Some of these sites like ‘exhibitioncentrehotels’ also provide online hotel booking services in vicinity of the leading venues of the world.


Who doesn’t like gifts? Everybody does, especially, when you get it as a surprise. Don’t you. So, why not gift interesting giveaways for promotion. This strategy will work for you if your offer you free product samples to consumers. If you are dealing in food & beverage industry, distribute free well-prepared samples at departmental stores, shopping malls and public areas. Manufacturers from stationery products industry can give out fascinating pens, pencils, office stationery, notepads and much more at schools and offices for free. Though, you will have to invest here, but this is one of the most cost-efficient tricks, believe it or not. You will soon get the results if your product is worth giving attention.


Use Content Marketing for Best Results

Promoting your business through content marketing is another major way to grab traffic to your website and spread the word among web readers. There are many guest posting websites, press release websites and article sites that accept free writing pieces. If you are good writer, use your talent to write up a few articles and press releases about your business, products and services. Some of the most prominent ones include, PR log and Post your writings on ezinearticles, articlebase and several other websites available on the web.

Use Content Marketing for Best Results
Use Content Marketing for Best Results

Participate in Talk Shows and Discussion Programs

If you are some good contacts in radio or television media, why not be a part of talk shows and promote your business. See if you could talk about your latest products at any consumer benefit show on media channels. Today, many organisations use this idea to popularise their business in national and international market. You can also be a part of conference programs taking place at big trade shows and leading venues of the world. Be an expert yourself and provide knowledge about latest technologies coming into your business. Give a nice elaborated presentation and tell the audience about your business ideas.

Talk Shows and Discussion Programs
Talk Shows and Discussion Programs

Sell your Products on E-Commerce Sites

All those dealing in consumer products can simply collaborate with popular e-commerce sites to sell their products. This will not only facilitate in generating more sales but also, in promoting your products among thousands of buyers. Sites like eBay, Amazon has wide market reach, and they offer products in several countries worldwide. Get in touch with their team showcase your products at these leading shopping platforms on web. Make sure you provide complete information about your brand and product to ensure better sales. Don’t forget, people love concessions on products, so, give out discounts in the start of your business keeping limited profit margin. This will definitely help you attract more buyers.

Sell your Products
Sell your Products

Promotion E-Mailers

Legal e-mail marketing campaign is one of the most efficient and cost-effective ways of promotion today. E-mail marketing is a perfect source that can build up your reputation among consumers. Though, access of the same and poorly executed marketing will lead you to damaged goodwill and reputation. Why? Fraudulent promotion is considered as spam and can lead to consequences like lost revenue, blocking your messages, shutting down your website and others. So, better use this strategy smartly to avoid any consequences and enjoy best results.

Here are your best tricks for promotion with minimum expenses. Just try out and share your experience in comment section below.

How to Promote your Business with Minimum Expenses

Share Information on Social Media Networks Exhibit at Trade Shows
Participate in Talk Shows and Discussion Programs
Sell your Products on E-Commerce Sites
Use Content Marketing for Best Results
Promotion E-Mailers


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    • avee-angel18 profile imageAUTHOR


      5 years ago

      I'm glad you found it interesting...thanks for commenting :)

    • ameliam.michelle1 profile image

      Ameliam Michelle 

      5 years ago from London, England

      Informative ideas. Thanks for sharing

    • avee-angel18 profile imageAUTHOR


      5 years ago

      Don't be disheartened...that might not be the case. Some renowned websites may take long to approve an article. Else, you can always work for improving your other articles if can also try other publishing websites. Write more hubs and focus on quality.


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