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How to Select a Good Domain Name for Your Website

Updated on June 27, 2012

Selecting a name for your domain is analogous to deciding for your own business name. Choosing a domain name is an important aspect of your marketing process; thus, it should be taken seriously. Here are some things you should remember when picking your domain name.

1. Easy to remember

With millions of websites on the internet, it is best to choose for a domain name that is easy to remember so that people do not need to write your website’s name or note it down. Furthermore, visitors who come to revisit your site will avoid typographical errors.

2. Simple spelling

Why choose a domain name that spells when you can opt to The name may look hip and sound techie but it is always good to make your visitors remember the name and spelling without a fuss!

3. Appropriate length

Domain names have a maximum of 67 characters. There is no specific rule or standard how long a domain name should be. However, it is always best to pick a domain name that is neither too short nor too long.

4. Select significant keywords for your domain name

Find out what keywords people use when they search the internet. Use tools that will help you see what they are. These tools will show you the most popular phrases when you type a word or phrase.

5. Utilize your company name

If you are going online to promote your company or sell your stuff, make sure your domain name represents your company, your product, your service, and your image. It is also recommended to use your brand name and your store name so that your clients and buyers will not have any difficulty searching for your website.

It is also best suggested to have both domain names and each domain points to different pages of your website. Note though that it is not advisable to point to the same page because this action will cause search engines to drop you from their index.

6. Choose your domain suffix

The most commonly used domain suffixes are .com, .net and .org. However, if your business aims to serve your local community, it is best that you get a domain that is specific to your country, such as .au for Australia or .sg for Singapore.

7. Use a separator

If your domain name is too long, use a separator so that your domain name will be easier to read. For example, you decided to use for your domain name. It is highly recommended that you use a separator between certain words. You can choose between or, which will be easier for your visitors to read when they drop by your website. Furthermore, search engines index domain names that include dashes or hyphens more as compared to plainly worded domains; hence, search engines give them higher rankings.

8. Check the history of the domain name

A domain name that is currently available does not mean that is has not been used. If your domain name was already used before, check the black list of search engines or if it is listed under “Rogue Domain Names”. Domain names on these lists do not get any traffic from search engines and blog directories.

9. Never use a domain name that includes a trademark

If you want to use a domain that includes a trademarked name but you are not the owner of the business, forget about the domain name! Look for another domain name, unless you are looking for some trouble.


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    • FunHouse profile image


      7 years ago

      Great tips. I was thinking of starting my own website but can't choose the name. I never thought of checking the history of the domain this is of much help - and can sure make the difference!

    • MsDora profile image

      Dora Weithers 

      7 years ago from The Caribbean

      Thanks for sharing your ideas on selecting a domain name. Looking forward to similar topics from you.

    • houseofjcjee profile imageAUTHOR


      7 years ago from Philippines

      Thanks! I am glad you liked the article. I will try to keep writing posts on similar topic.

    • urmilashukla23 profile image


      7 years ago from Rancho Cucamonga,CA, USA

      Useful advise. Thanks for posting it.

    • greeneryday profile image


      7 years ago from Some tropical country

      Great tips on choosing domain names, thanks for sharing!


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