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How to Start Your Own Candy Making Business
Who doesn't like candy? The average American consumes about 24 lbs of candy per year and spends about $85 or more annually on candy. There is a lot of competition in the candy making business industry; therefore you need to think about a few things before you get started.
Here are a few things to consider in order to prepare to start your own candy making business.
#1 Know our competition. What are they charging? Where are they located? What do they offer? Where and how do they market to customers?
#2 Think about how you are going to sell your candy. Build a loyal following through your family & friends. Start a Twitter & Facebook fan page to utilize social media marketing.
#3 Think about selling wholesale. Create sample packages that include an actual sample of your product. Also include a wholesale price list and then distribute the package to stores in your neighborhood as well as other grocery and specialty shops. Make sure you follow up.
Items you may need to start your own Candy Making Business
- Assorted empty boxes
- Business plan
- Candy flavoring
- Candy thermometer
- Cellophane bags
- Decorating bags
- Decorating pens
- Decorating tools
- Food coloring
- Lollipop sticks
People need candy for all types of occasions. Weddings, anniversaries, birthdays, baby showers, Halloween, Easter, etc., are all occasions that people splurge on sweets.
Have you ever received ads/coupons in the mail when you moved, had a new baby, or any other life event? You can also use those occasions you are aware of to market your candy making business. Give the people you know who are having events sample packages and a price list to entice them to use your business for their event. In addition, I would also consider purchasing vendor booths at various events in your community. That’s another great opportunity to gain new customers. Starting a candy making business is a great way to use your skills and love for making candy into a profitable income stream for you and your family.