ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to Turn your Plain Jane Website into an eBook or Course Selling Machine

Updated on September 2, 2012

Many people build their eBook or Store Websites on WordPress with a basic layout and theme, then wonder why their sales are just not happening. If you consult with website designers you would think it's all about the design look and feel, and proper navigation, but I can tell you that it is not.

Experimentation is fine for scientists, but in marketing there are tools to Test variations of your site or landing pages. The product 'Unbounce' will let you test variants for landing pages and squeeze pages largely for nix and you don't need a website designer. It already has the large buttons and so on that you need. It integrates with MailChimp and Aweber.

A squeeze page is where you get your prospect to sign up by automated email for a free report or video. Its light on information, but heavy on the curiosity factor. A free taste, in whatever form, is widely known to be effective for selling e-courses and ebooks.

You can also test which lead sources work best with your website or squeeze page.

If you want to A/B Split Test a whole website then that is possible in Google's Website Optimiser and using Google Analytics to check results. Ensure your developer trains you on these amazing tools.

Then you will be able to tell which website design / squeeze page is giving you the most conversion. Don't expect raging success but at least you know you can always change and improve. I would also suggest that compelling copywriting is a must for all sales-oriented web pages.

At Red Planet Design we are launching e-commerce websites that have an email opt-in built in, can be specifically mobile-friendly and cater specifically to the business owner's intentions.

The readability of your eBooks on different devices is important - so read up all about ePub format.

Of course there are ways to draw attention to your eBooks, and with good design you can interest people in your ebook from all different parts of a large website or blog. These colour ads can be put on the sidebar.

Other Payment and Cart Tools

Infusionsoft will do digital downloads and ecommerce carts, but they are complex to set up and charge a lot monthly.

WordPress integrates well with a Shopping Cart we use called eqwid, and the cart does not charge monthly. You only pay for the design time to set up. It also integrates with Facebook Stores, so no longer do you have to update things twice.

PayPal also do not charge monthly, but they charge a small percentage per transaction. Your developer/designer needs to set up a Thank You page and integrate it nicely.


    0 of 8192 characters used
    Post Comment

    No comments yet.


    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at:

    Show Details
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the or domains, for performance and efficiency reasons. (Privacy Policy)
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)