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How to Use Social Media Marketing with Excellent Content, Etiquette and Training

Updated on July 6, 2010

Social media marketing is the new tool available for all sorts of companies and vendors to promote their products and share information and ideas. It's the latest in a whole sphere of marketing that has its own rules and etiquette. Social media marketing also holds a few myths, such as ways to get more people to view your pages and become customers. In addition, just like all other marketing, it should consist of good content. One popular rant is that many people who think they are conducting social media marketing – on Facebook, Twitter and various blogsites - don’t understand basic marketing principles. There’s more to marketing than just putting out business information on social sites repeatedly with no focus – or spamming. Target audiences, demographics and psychographics need to be addressed to see results and not be “hidden” on social media. To see success with social media marketing, it’s best to know some proper etiquette and target your content.

Proper Social Media Etiquette

So what type of etiquette can be required of social media, you might ask. Do you like Spam™? Spam is a luncheon meat that is considered to have no nutritional value, although it can be found in grocery stores across the country and is still popular. Spam in social media marketing is considered something entirely different, although it has the same lacking “value.” Spam is an article or post placed on an unacceptably large number of news groups in the same format. Spam isn’t ads or abuse or content you oppose, but just the same article over and over. Spam is not very welcomed in networking and is one of the first no-no’s in social media etiquette.

Social media marketing is about relationships and developing them to bring customers, so even though you’re doing it for your business, treat the people that you meet online with respect and use proper social media etiquette.

Social Media Training will Help

As with any form of marketing, when you can get some training in social media, you’re going to be a lot more successful. And to do well you need to understand basic marketing principles. Social media marketing involves target audiences, demographics and psychographics. There’s a style for every niche and every sub-niche regarding the type of content the audience likes to view, the media, whether it’s Twitter, Facebook or blogsites and just the content. You can get all kinds of training on your own through researching online, in books and magazines and attending conferences focused on social media marketing. Once you learn the information, you’ll need to realize that you still have to learn your audience and adapt it to their style. It’s going to be different and you’ll need to adapt your style for each one. No one plan fits all.

Good Content is Demanded in Social Media Marketing

Everything is content and content is important when learning how to use social media marketing. Content is easy to find if you think outside the box and apply everything you’ve got to it. You can build it from inside your own office, when you and your business partner are talking business strategies. Record your meetings, or better yet, build a podcast out of it. Have the meeting transcribed and pull content, or articles to post on your blogsite or Facebook official page. When you can be this transparent, it’s going to be more effective because you are going to be honest and open in these types of meetings. People on social media want to get good information that is fresh and valuable. They want interaction and conversation.

The main points of how to use social media marketing are that you’ve got to treat social media as real life because it is. There are real people on the other end that you are being conversational with and putting out content to. On the other hand, you’ve got to treat it as a business as well, with proper etiquette. It‘s another great tool for your marketing and for your business to get more leads because that’s all that it really is. Once you interact with someone on social media, you can get them into your sales funnel and only then can you sell something to them.

Social Media could be gone tomorrow because we’re already talking about the mobile web and how it’s going to be the web 3.0. That’s going to be the buzz. That could put Social Media on the backseat because we’re going to be more location-based. The trends in communication and business are always changing. What you have to think about is getting leads, marketing, bringing people into your sales funnel and converting them into paying customers. Otherwise, it’s pretty much wasting time.

Make sure that your audience is where you’re focusing your efforts and that you’re in a place talking to people that are going to bring sales to you. You don’t need to be out there screaming. It wouldn’t do any good to stand in Times Square trying to sell farm equipment. You need to understand your audience where you’re interacting with them. Understanding your audience will be a sure way to ensure success in your social media marketing efforts.


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