ArtsAutosBooksBusinessEducationEntertainmentFamilyFashionFoodGamesGenderHealthHolidaysHomeHubPagesPersonal FinancePetsPoliticsReligionSportsTechnologyTravel

How to create channels for your information products

Updated on April 20, 2012
lemmyC profile image

Ben is scientist, teacher, researcher and author who loves to help you to be more, do more and achieve more. He is an Amazon kindle author

information products channels.gif
information products channels.gif

INFORMATON PUBLISHING OPTIONS OR CHANNELS

Publication strategies

You have developed your digital product – eBook, home study course, newsletter, software, and seminar, CD –ROMS, DVD or other forms of information product as the case may be. Now, you need to decide which channels of E-publishing option you have to use to distribute your product.

The simple idea here is as a finished product how wills other people have access to your product.

You have the following three options at your disposal:

  • You can publish and distribute your work on your own website on the World Wide Web, either free or for some payment.
  • You can license your work to an e-publisher, who will pay for the right to create the book in various formats, market it and give you a fee for each book sold. This is similar to the traditional publishing but transferred to a digital sense.
  • You may pay an e-publisher to present and market your book to the public. This is called ‘vanity publishing’

Highlights for the different publishing options

Have your own Website

This is option of choice if you want to be in complete control of your creation. Here you upload your finished work to a website the can be accessed by anyone who surfs the web. The following are the basic requirements:

  • You need to get your work into digital format.
  • You need to have a connection to the Internet.
  • You need to have a Web site.
  • You need to ‘post’ your work onto your Web site.

Even if you are not familiar on how to do this you can learn how to design and build a website or you can choose to host of free Web site building sites in the Internet. Or you can contract out the services that design and build web sites.

Go the way of traditional publishing in a digital sense

This method is very simple because you complete the writing and the publishing house does the distribution and marketing for you. There are many e-publishing companies that use the Internet as their primary distribution channel and the e-books as their primary format. There is also the possibility for them to offer services like print on demand books, which are paper books printed one by one each time a customer orders them. This is in a every sense like the traditional printing but in a digital perspective.

The important thing to consider in choosing this option is that you are sure that your work will strike an accord will your prospects and therefore generate the revenue for the money, effort and time you and the e-publisher has invested. Remember, that the e-publisher has the right to market, distribute and sell your work.

Vanity Publishing

This is rather absurd; you pay the publisher for you publish you work. The choice is yours but you have to carefully consider this route if your interest is to be in control and make money from your work. Here the risk is share between you and the publisher. And more so since you are not in control of the marketing, distribution and sell of the book; how will you know that the published invest a lot of effort and energy to make sure this happens?

Comments

    0 of 8192 characters used
    Post Comment

    No comments yet.

    working

    This website uses cookies

    As a user in the EEA, your approval is needed on a few things. To provide a better website experience, hubpages.com uses cookies (and other similar technologies) and may collect, process, and share personal data. Please choose which areas of our service you consent to our doing so.

    For more information on managing or withdrawing consents and how we handle data, visit our Privacy Policy at: https://hubpages.com/privacy-policy#gdpr

    Show Details
    Necessary
    HubPages Device IDThis is used to identify particular browsers or devices when the access the service, and is used for security reasons.
    LoginThis is necessary to sign in to the HubPages Service.
    Google RecaptchaThis is used to prevent bots and spam. (Privacy Policy)
    AkismetThis is used to detect comment spam. (Privacy Policy)
    HubPages Google AnalyticsThis is used to provide data on traffic to our website, all personally identifyable data is anonymized. (Privacy Policy)
    HubPages Traffic PixelThis is used to collect data on traffic to articles and other pages on our site. Unless you are signed in to a HubPages account, all personally identifiable information is anonymized.
    Amazon Web ServicesThis is a cloud services platform that we used to host our service. (Privacy Policy)
    CloudflareThis is a cloud CDN service that we use to efficiently deliver files required for our service to operate such as javascript, cascading style sheets, images, and videos. (Privacy Policy)
    Google Hosted LibrariesJavascript software libraries such as jQuery are loaded at endpoints on the googleapis.com or gstatic.com domains, for performance and efficiency reasons. (Privacy Policy)
    Features
    Google Custom SearchThis is feature allows you to search the site. (Privacy Policy)
    Google MapsSome articles have Google Maps embedded in them. (Privacy Policy)
    Google ChartsThis is used to display charts and graphs on articles and the author center. (Privacy Policy)
    Google AdSense Host APIThis service allows you to sign up for or associate a Google AdSense account with HubPages, so that you can earn money from ads on your articles. No data is shared unless you engage with this feature. (Privacy Policy)
    Google YouTubeSome articles have YouTube videos embedded in them. (Privacy Policy)
    VimeoSome articles have Vimeo videos embedded in them. (Privacy Policy)
    PaypalThis is used for a registered author who enrolls in the HubPages Earnings program and requests to be paid via PayPal. No data is shared with Paypal unless you engage with this feature. (Privacy Policy)
    Facebook LoginYou can use this to streamline signing up for, or signing in to your Hubpages account. No data is shared with Facebook unless you engage with this feature. (Privacy Policy)
    MavenThis supports the Maven widget and search functionality. (Privacy Policy)
    Marketing
    Google AdSenseThis is an ad network. (Privacy Policy)
    Google DoubleClickGoogle provides ad serving technology and runs an ad network. (Privacy Policy)
    Index ExchangeThis is an ad network. (Privacy Policy)
    SovrnThis is an ad network. (Privacy Policy)
    Facebook AdsThis is an ad network. (Privacy Policy)
    Amazon Unified Ad MarketplaceThis is an ad network. (Privacy Policy)
    AppNexusThis is an ad network. (Privacy Policy)
    OpenxThis is an ad network. (Privacy Policy)
    Rubicon ProjectThis is an ad network. (Privacy Policy)
    TripleLiftThis is an ad network. (Privacy Policy)
    Say MediaWe partner with Say Media to deliver ad campaigns on our sites. (Privacy Policy)
    Remarketing PixelsWe may use remarketing pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to advertise the HubPages Service to people that have visited our sites.
    Conversion Tracking PixelsWe may use conversion tracking pixels from advertising networks such as Google AdWords, Bing Ads, and Facebook in order to identify when an advertisement has successfully resulted in the desired action, such as signing up for the HubPages Service or publishing an article on the HubPages Service.
    Statistics
    Author Google AnalyticsThis is used to provide traffic data and reports to the authors of articles on the HubPages Service. (Privacy Policy)
    ComscoreComScore is a media measurement and analytics company providing marketing data and analytics to enterprises, media and advertising agencies, and publishers. Non-consent will result in ComScore only processing obfuscated personal data. (Privacy Policy)
    Amazon Tracking PixelSome articles display amazon products as part of the Amazon Affiliate program, this pixel provides traffic statistics for those products (Privacy Policy)