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How to Create a Niche Market for ourselves

Updated on December 21, 2017
Nadine May profile image

Nadine is from Cape Town and is both a visionary fiction author, an art therapist and a graphic designer. Loves gardening, reading & writing

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A Writer & Graphic designer

I have been a Print on Demand P.O.D designer for almost three years and have learned so much about this topic as an author and writer but only recently woke up to my own rather scattered creativity when it comes to niche images.

This article is mainly directed at the P.O.D designers and creative writers, but I do hope that anyone who is attracted to create a passive income from the internet might pick up on some of my ideas.

My thanks go to the people who have taken the trouble to explain through YouTube videos how to be a successful "Mastering Niche Marketing" either as artists and or a novelist.

My other article on this topic can be read here.


Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market
Mastering Niche Marketing: A Definitive Guide to Profiting From Ideas in a Competitive Market

If anyone is considering starting a business, and especially an internet based business, I highly recommend they purchase this book. It will save them a tremendous amount of time, especially on the marketing side. Eric takes the reader step-by-step through researching and finding a niche market right for what you want to do. In my case how to promote my own imagery designs and the topics, I love to write about.

 
Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort
Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort | Source

Branding

Most of us know that branding is one of the most important aspects of any business, large or small, but do we know how to create a branding for ourselves?
Our branding aims to establish a significant presence in any type of market that attracts and retains loyal readers and customers. A brand is a name, term, design, symbol, or any other feature like a photo that identifies us from those of other entrepreneurs.
Logos are a kind of branding and that there are graphic designers who specialize in just creating a branding image that will be seen on every product or advertising flyer on or offline, but what about an individual writer or graphic designer?
Example:
I’ve used this photo on many social network sites for the last eight years, so my followers know it’s me, but this is not a branding logo.

I’ve used this photo on many social network sites for the last eight years, so my followers know it’s me, but this is not a branding logo.
I added the Just Kidding name, which was my own clothing label, and I've added a photo of an oil painting that will reflect my writing topics mainly on human consciousness.

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An example to create a personal Logo

I’m no branding expert but for me, I had to go for a logo that reflects how I see myself since it’s me as the graphic P.O.D artist.
The eye oil painting I did in 2008 that is hanging in my office can be used for my writings, because I like to see myself as the observer of life rather than taking my human experience too seriously. I needed to combine that with my branding name Just kidding.
I used to design for clothing boutiques in South Africa and Just kidding was one of my clothes brand name labels used many years ago. Due to the theft of designs mostly sold on Amazon, (read my article: Amazon-sellers-of-stolen-Copyright-Material-is-on-the-rise ) I also wanted my logo to have a copyright feel to it. This was the result.

Due to the theft of designs mostly sold on Amazon, (read my article: Amazon-sellers-of-stolen-Copyright-Material-is-on-the-rise ) I also wanted my logo to have a copyright feel to it. This was the result.

Three logo examples

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Identify our Key Audiences

While reading up on the comments and suggestions on the two Facebook forums like Merch by Amazon Sellers, I learned a great deal from T-shirt campaign websites. Through these forums they got me thinking about what niche designs I use that I can create a campaign for? With my graphic creations, I’m like a bull in a china shop.
When I design a book-cover I think of the content of the book, so I was used to designing for a niche in mind for a book.
In the photo slideshow, the leather-textured designs came from photos from the past, including the steampunk designs. I love African wildlife, and doodling is still a passion. So I promoted them under my own name. General trendy designs got the Just kidding logo and my spiritual work I write about are branded with the awakening logo.
What is my key audience? In general, they are the followers from the Social media arena to do with both the writings and the graphics, so that is a small percentage.

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Branding for Authors and Writers

Article writing is somewhat different. Like designing a book cover, the images we use or create reflect the topic of the article, but what about novels?
Effective branding is foundational to the development of us as authors and writers. By creating a website or blog or joining Pinterest that all helps build or strengthen our brand. Branding is both how we present our books to the public and ourselves as a writer. That is where the niche marketing comes to play.
Some authors use their name in big bold type on their book covers, but that might only work for an already bestselling author.
Having the authors photo on a cover is I feel a NO NO.
You're a writer, not a company or a product. Do you really need a brand?

An effective author brand can give you a major edge in successful marketing, but why should we worry about self-promotion?

Our Brand is our Reputation

A big part of creating an author brand is to actually share an image of ourselves. That photo should be used on all social media networks and on Amazon ( if you are a published author) This is one of the best ways to build an emotional connection to our readers.
Craft a one-sentence tagline that demonstrates what we believe, what we write about, or who we are.
(What we can imagine we can make real)
This one tagline can help guide the right audience to a writer and author. Our tagline becomes especially important if we are hoping to be found through organic searches on social media.

Sharing is Caring

People will interpret our work, our relevance and the value we offer by what we intentionally – and unintentionally – share. From our social media updates, blog posts, YouTube interviews, book trailers and article contributions through HubPages adds to the bigger picture of who we are.
With the expansive growth of social media and the tech advances today, that type of multiple reaches will help smallest of businesses, with the smallest of budgets (authors included), make a mark in the world.

Thanks for reading my activity post.

Nadine

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    • Nadine May profile image
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      Nadine May 6 months ago from Cape Town, Western Cape, South Africa

      Thank you for your comments and compliment on this post and my reply to your suggestion is, I do design many book covers for our own publishing company for the last 16 years.

    • Coffeequeeen profile image

      Louise Powles 6 months ago from Norfolk, England

      Yes, you do have an excellent talent. As Flourish said, you could design book covers!

    • Anita Hasch profile image

      Anita Hasch 14 months ago from Port Elizabeth

      Thanks Nadine

    • Nadine May profile image
      Author

      Nadine May 14 months ago from Cape Town, Western Cape, South Africa

      I'm always glad if my posts are useful to someone else. Good luck with your marketing

    • Anita Hasch profile image

      Anita Hasch 14 months ago from Port Elizabeth

      Thank you for sharing this useful information. There is so much to learn on marketing. Will get down to it when I buy a tablet. I find my old computer is just too slow for any decent marketing.

    • Nadine May profile image
      Author

      Nadine May 15 months ago from Cape Town, Western Cape, South Africa

      Thanks so much for reading my article on this subject Jodah.

    • Jodah profile image

      John Hansen 15 months ago from Queensland Australia

      Nadine, your designs and creativity are fabulous. Thank you for sharing ideas on how you develop and market your products.

    • Nadine May profile image
      Author

      Nadine May 16 months ago from Cape Town, Western Cape, South Africa

      Thank you for your read and kind words. We all have a passion hidden somewhere Nell and at hubpages many have it to do with writing of which you are one such a person I'm sure.

    • Nell Rose profile image

      Nell Rose 17 months ago from England

      You have great talent Nadine! I wish I had the same drive as you, you are amazing!

    • Nadine May profile image
      Author

      Nadine May 17 months ago from Cape Town, Western Cape, South Africa

      Thanks for your positive & nice comments. I like to share what I'm up to...

    • Nadine May profile image
      Author

      Nadine May 17 months ago from Cape Town, Western Cape, South Africa

      During the eighties I was a leather clothes designer and had a small leather industry making children's jackets with leather patches. That was when my Just Kidding label was born. I employed a lady who had a habit of saying, Oh I'm just kidding... when she was telling a joke during coffee breaks. That was when I had the label made for the kiddies designs - jackets, skirts little waistcoats.

    • aviannovice profile image

      Deb Hirt 17 months ago from Stillwater, OK

      Looks and sounds like you are well on your way to success.

    • bravewarrior profile image

      Shauna L Bowling 17 months ago from Central Florida

      Nadine, I absolutely love your logo. It appears to be three dimensional and very colorful. However, I don't get the meaning of Just Kidding. How did you come up with that brand name?

    • Nadine May profile image
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      Nadine May 17 months ago from Cape Town, Western Cape, South Africa

      Thank you so much for your comment Teaches. Please use my article if you think its helpful. I also have an ebook that can be downloaded for FREE from our kimabooks.com website about marketing.

    • teaches12345 profile image

      Dianna Mendez 17 months ago

      Your marketing skills are excellent. I would use your posts to teach others the ins and outs of social media marketing.

    • Nadine May profile image
      Author

      Nadine May 18 months ago from Cape Town, Western Cape, South Africa

      Hi there Alicia. Glad you found my post interesting. After all I try to share what I myself have learned or discovered, so its always nice to know that I did just that.

    • Nadine May profile image
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      Nadine May 18 months ago from Cape Town, Western Cape, South Africa

      You are so right Mel about establish a large group of like-minded friends. I'm on many groups and other social networks.

    • Nadine May profile image
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      Nadine May 18 months ago from Cape Town, Western Cape, South Africa

      Thanks for your comments manatita44 and to answer your question about designing for free. I have major problems with my computer and have had to pay to keep it going, so I now have to make some money first to recover. There are a lot of website that help you designing your own cover. they even supply images for free! I think create space at Amazon offers it as well. Google it and see if you can add one more skill to your name, you will never regret this.

    • Nadine May profile image
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      Nadine May 18 months ago from Cape Town, Western Cape, South Africa

      Thanks for the helpful part Larry. Ha ha you are a man with a few words!

    • Nadine May profile image
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      Nadine May 18 months ago from Cape Town, Western Cape, South Africa

      Thanks for stopping by Ruby.

    • Nadine May profile image
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      Nadine May 18 months ago from Cape Town, Western Cape, South Africa

      Thanks so much for sharing that my post made a difference to your understanding about niche marketing Marlene.

    • Nadine May profile image
      Author

      Nadine May 18 months ago from Cape Town, Western Cape, South Africa

      Hi Billy thank you so much for your comment. I have had major problems with my computer so I have been behind with my replies.

    • AliciaC profile image

      Linda Crampton 18 months ago from British Columbia, Canada

      Thank you for sharing this useful and interesting information, Nadine. Your designs are lovely! Good luck with your campaigns.

    • Mel Carriere profile image

      Mel Carriere 18 months ago from San Diego California

      I decided when I created the "Mel Carriere" brand that I was going to have a Postal niche. Although I write about a wide variety of subjects, my postal articles are definitely my bread and butter, driving at least 80 of my traffic, if not more. You are right, you don't have to pay Facebook, you just need to establish a large group of like-minded friends who have the same interests you do. It's been a painstaking process these last three years, but I think it's working. Great hub!

    • manatita44 profile image

      manatita44 18 months ago from london

      Nicely done and I like your logos, especially the Just Kidding One. I also like your pic that you have been using for so many years. Great info here but this is not my strength, I'm afraid. I suppose we all have our talents.

      One thing more, can you do a design for me? I have no money. First thing. My next book is called Maxims For Our Children: A Look At The Teachings of Jesus The Christ. The story and interpretations are by a Sage/Seer, speaking to and teaching his two young children, mostly taken from Matthew's Gospel. Let me know. Thanks. Much Love, Nadine.

    • Larry Rankin profile image

      Larry Rankin 18 months ago from Oklahoma

      Very helpful.

    • always exploring profile image

      Ruby Jean Fuller 18 months ago from Southern Illinois

      I agree with the comments above. Your artwork is beautiful and creative. Thanks for sharing..

    • MarleneB profile image

      Marlene Bertrand 18 months ago from Northern California, USA

      Excellent! I learned a lot. You have done a wonderful job of helping me understand the value of niche marketing.

    • billybuc profile image

      Bill Holland 18 months ago from Olympia, WA

      I always love reading about others and how they market, so thank you. And I agree with Flourish...you have serious talent, Nadine!

    • Nadine May profile image
      Author

      Nadine May 18 months ago from Cape Town, Western Cape, South Africa

      Thank you so much for your compliment. Maybe one day I should write about what it is like to design a book cover. That could be a funny hub...

    • FlourishAnyway profile image

      FlourishAnyway 18 months ago from USA

      You are brilliantly talented. I can imagine you designing book covers for writers.