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How to Establish a Niche Market

Updated on July 19, 2016
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Being a rather newbie on the block

I have been a Print on Demand P.O.D designer for almost three years and have learned so much about this topic as an author and writer but only recently woke up to my own rather scattered creativity when it comes to images.

This article is mainly directed at the P.O.D designers, but I do hope that anyone who is attracted to create a passive income from the internet might pick up on some of my ideas.

Let me make one thing clear. I’m NOT in favour of paying Facebook or any other huge social media company any money for advertising. My contribution to them is to be an active member on several social media sites! FREE OF CHARGE!

My thanks go to the people who have taken the trouble to explain through YouTube videos how to be a successful marketer, either as artists, novelist or musicians.

Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort
Marketing may contribute to a brand, but the brand is bigger than any particular marketing effort | Source
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Branding

Most of us know that branding is one of the most important aspects of any business, large or small, but do we know how to create a branding for ourselves? I know that logos are a kind of branding and that there are graphic designers who specialize in just creating a branding image that will be seen on every product or advertising flyer on or offline, but what about the individual like me?

I’ve used this photo of myself on many social network sites for the last eight years, so my followers know it’s me, Nadine May, but that is not a branding logo.

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How to create an outstanding logo

I’m no branding expert but for me I had to go for a logo that reflects how I see myself, since it’s me as the graphic P.O.D artist that I want to promote. The eye picture is from an oil painting I did in 2008 that is hanging in my office. The four logos above are in use all over for my writings, books and blogs but because I like to see myself as the observer of life rather than taking my human experience as if that is all there is too seriously. I needed to combine my branding image.

I’ve often used ‘Just Kidding’ for my online shop names (I used to design for clothing boutiques in South Africa and Just kidding was one of my brand name labels.

I should combine the two, but I wanted to stay away from my own photo. Due to the theft of designs mostly sold on Amazon, (read my article: Amazon-sellers-of-stolen-Copyright-Material-is-on-the-rise ) I also wanted my logo to have a copyright feel to it. This was the result.

Learning from members on Facebook groups

While reading up on the comments and suggestions on the two Facebook forums I’m a member of, Merch by Amazon and Merch by Amazon Sellers, I learned a great deal. I have not yet been approved by Amazon myself at the time I write this article, but it has been well worth investigating the T-shirt campaign websites I discovered through these forums. It got me thinking about what niche designs I could use to create a campaign for.

I realized that the designs I usually create have no kind of niche in mind at all. I create what I feel like at that moment, but is that the way to go from now on? When I design a book-cover I think of the content of the book, so I was used to designing with a niche in mind, but with my creations I’m like a bull in a china shop.

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Marketing with suggestive backgrounds

What does seem to work is to show off a design on a product that becomes a story board. Here is an example of a campaign:

Dolphins love to play any time, so let’s swim with the dolphins when on vacation. Plan a 5 O’clock meeting at the Dolphin Oceanarium in South Africa- Cape Town - Durban or at Underwater World or Sea Life Park Hawaii

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Creating by having a niche in mind

Or my favorite: Hunting with a zoom lens I did this design well before I had a niche in mind, but i thought of one after.

I used it for a wild life preservation campaign against hunting with a rifle to just shoot and kill these beautiful animals. African Wildlife Foundation

I’m a time keeper.

Are you a time traveler? Is your life controlled by time? Are you an employer, paying staff for their time? Is your job controlled by time? Are you always on time? Is being on time important to you? I hope you like my steampunk graphic design.

Creating by having a niche in mind

I will Persevere

A Losing weight design for women used for a slimming group or companies like weight watchers - https://www.weightwatchers.com

Now it’s up to me to keep sharing these images on all the social network sites, and promote these designs on my blog and website. So far I have had no orders for my campaigns, but learning about how it was done was well worth it.

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Marketing on Pinterest

I have many boards but I realized once again that my designs had not really any subject description. Yes, on several shops I have categories, but somehow the subject of my designs was never niche marketed. Also how was I ever going to discover what subject design I would eventually became known for?

I started to catalogue my abstract designs by creating four separate Abstract boards. Suddenly it all came together. I made my computer work very hard by collecting many of my designs that fall under each niche design. By visiting several of the shops and clicking on the P button I realized that I had to create at least three African boards. Separating African genres from African wildlife and Cape Town. Creating a banner for each boards got me going. I still have a mammoth task ahead if I want to give many of my Pinterest boards a banner, but I feel much more organised.

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Sharing product designs

On Pinterest I share many product boards like Art on canvas, products for the bedroom & bathroom, baby and children’s clothes ...as you can see on my images.

Below is a screenshot of what my Pinterest page looks like at this moment of writing this article. I simply do not have enough time in a day to do all the things I come up with each morning, but what is the most important of all, I LOVE doing it!

I hope that with this post I have inspired other P.O.D designers and Pinterest members about using Pinterest 'Free of charge' to share your article,book or any other kind of hobby with the rest of the world

Thanks for reading my activity post.

Nadine

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    • FlourishAnyway profile image

      FlourishAnyway 11 months ago from USA

      You are brilliantly talented. I can imagine you designing book covers for writers.

    • Nadine May profile image
      Author

      Nadine May 11 months ago from Cape Town, Western Cape, South Africa

      Thank you so much for your compliment. Maybe one day I should write about what it is like to design a book cover. That could be a funny hub...

    • billybuc profile image

      Bill Holland 11 months ago from Olympia, WA

      I always love reading about others and how they market, so thank you. And I agree with Flourish...you have serious talent, Nadine!

    • MarleneB profile image

      Marlene Bertrand 11 months ago from Northern California, USA

      Excellent! I learned a lot. You have done a wonderful job of helping me understand the value of niche marketing.

    • always exploring profile image

      Ruby Jean Fuller 11 months ago from Southern Illinois

      I agree with the comments above. Your artwork is beautiful and creative. Thanks for sharing..

    • Larry Rankin profile image

      Larry Rankin 11 months ago from Oklahoma

      Very helpful.

    • manatita44 profile image

      manatita44 11 months ago from london

      Nicely done and I like your logos, especially the Just Kidding One. I also like your pic that you have been using for so many years. Great info here but this is not my strength, I'm afraid. I suppose we all have our talents.

      One thing more, can you do a design for me? I have no money. First thing. My next book is called Maxims For Our Children: A Look At The Teachings of Jesus The Christ. The story and interpretations are by a Sage/Seer, speaking to and teaching his two young children, mostly taken from Matthew's Gospel. Let me know. Thanks. Much Love, Nadine.

    • Mel Carriere profile image

      Mel Carriere 11 months ago from San Diego California

      I decided when I created the "Mel Carriere" brand that I was going to have a Postal niche. Although I write about a wide variety of subjects, my postal articles are definitely my bread and butter, driving at least 80 of my traffic, if not more. You are right, you don't have to pay Facebook, you just need to establish a large group of like-minded friends who have the same interests you do. It's been a painstaking process these last three years, but I think it's working. Great hub!

    • AliciaC profile image

      Linda Crampton 11 months ago from British Columbia, Canada

      Thank you for sharing this useful and interesting information, Nadine. Your designs are lovely! Good luck with your campaigns.

    • Nadine May profile image
      Author

      Nadine May 11 months ago from Cape Town, Western Cape, South Africa

      Hi Billy thank you so much for your comment. I have had major problems with my computer so I have been behind with my replies.

    • Nadine May profile image
      Author

      Nadine May 11 months ago from Cape Town, Western Cape, South Africa

      Thanks so much for sharing that my post made a difference to your understanding about niche marketing Marlene.

    • Nadine May profile image
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      Nadine May 11 months ago from Cape Town, Western Cape, South Africa

      Thanks for stopping by Ruby.

    • Nadine May profile image
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      Nadine May 11 months ago from Cape Town, Western Cape, South Africa

      Thanks for the helpful part Larry. Ha ha you are a man with a few words!

    • Nadine May profile image
      Author

      Nadine May 11 months ago from Cape Town, Western Cape, South Africa

      Thanks for your comments manatita44 and to answer your question about designing for free. I have major problems with my computer and have had to pay to keep it going, so I now have to make some money first to recover. There are a lot of website that help you designing your own cover. they even supply images for free! I think create space at Amazon offers it as well. Google it and see if you can add one more skill to your name, you will never regret this.

    • Nadine May profile image
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      Nadine May 11 months ago from Cape Town, Western Cape, South Africa

      You are so right Mel about establish a large group of like-minded friends. I'm on many groups and other social networks.

    • Nadine May profile image
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      Nadine May 11 months ago from Cape Town, Western Cape, South Africa

      Hi there Alicia. Glad you found my post interesting. After all I try to share what I myself have learned or discovered, so its always nice to know that I did just that.

    • teaches12345 profile image

      Dianna Mendez 11 months ago

      Your marketing skills are excellent. I would use your posts to teach others the ins and outs of social media marketing.

    • Nadine May profile image
      Author

      Nadine May 10 months ago from Cape Town, Western Cape, South Africa

      Thank you so much for your comment Teaches. Please use my article if you think its helpful. I also have an ebook that can be downloaded for FREE from our kimabooks.com website about marketing.

    • bravewarrior profile image

      Shauna L Bowling 10 months ago from Central Florida

      Nadine, I absolutely love your logo. It appears to be three dimensional and very colorful. However, I don't get the meaning of Just Kidding. How did you come up with that brand name?

    • aviannovice profile image

      Deb Hirt 10 months ago from Stillwater, OK

      Looks and sounds like you are well on your way to success.

    • Nadine May profile image
      Author

      Nadine May 10 months ago from Cape Town, Western Cape, South Africa

      During the eighties I was a leather clothes designer and had a small leather industry making children's jackets with leather patches. That was when my Just Kidding label was born. I employed a lady who had a habit of saying, Oh I'm just kidding... when she was telling a joke during coffee breaks. That was when I had the label made for the kiddies designs - jackets, skirts little waistcoats.

    • Nadine May profile image
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      Nadine May 10 months ago from Cape Town, Western Cape, South Africa

      Thanks for your positive & nice comments. I like to share what I'm up to...

    • Nell Rose profile image

      Nell Rose 10 months ago from England

      You have great talent Nadine! I wish I had the same drive as you, you are amazing!

    • Nadine May profile image
      Author

      Nadine May 9 months ago from Cape Town, Western Cape, South Africa

      Thank you for your read and kind words. We all have a passion hidden somewhere Nell and at hubpages many have it to do with writing of which you are one such a person I'm sure.

    • Jodah profile image

      John Hansen 8 months ago from Queensland Australia

      Nadine, your designs and creativity are fabulous. Thank you for sharing ideas on how you develop and market your products.

    • Nadine May profile image
      Author

      Nadine May 8 months ago from Cape Town, Western Cape, South Africa

      Thanks so much for reading my article on this subject Jodah.

    • Anita Hasch profile image

      Anita Hasch 7 months ago from Port Elizabeth

      Thank you for sharing this useful information. There is so much to learn on marketing. Will get down to it when I buy a tablet. I find my old computer is just too slow for any decent marketing.

    • Nadine May profile image
      Author

      Nadine May 7 months ago from Cape Town, Western Cape, South Africa

      I'm always glad if my posts are useful to someone else. Good luck with your marketing

    • Anita Hasch profile image

      Anita Hasch 7 months ago from Port Elizabeth

      Thanks Nadine

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