- Business and Employment
How To Find More Customers
Focus on your reputation
Word of mouth is your greatest adversing friend. People's recommendations is what will make or break a business. Therefore making sure that your businesses reputation is second to none should be at the top of your objectives.
How to achieve this:
Make sure that your customers leave you feeling happy!
Try and break the mould, provide products and services that customers can only get from you.
Use Social Media
Social media has now become a great means to grow your business and find new customers. There are thousands of different ways to do this but two of the most popular and effective social media sites that you should utilise are Facebook and Twitter. (Read how to use social media to grow a business here)
Create memorable video campaigns
Advertising has always been seen as one of the most effective ways to get more customers. However it is very expensive and can have poor results if not correctly carried out. You need to consider what methods of advertisement will best suit your business.
-PPC advertisement (Pay per click advertisment)
-Local advertisement (If your a small business consider renting a bill board in your area of residence to drive local customers to your business)
-Television campaign (very expensive but can lead to exceptional results very quickly)
-Youtube and Vimeo campaign (A cheaper option for smaller businesses)
-Flyers (Try to be creative in your design and message, flyers can be seen as a form of junk mail and could damage your businesses reputation if they are not carefully designed)
-Magazine adverts (Pick specific magazines that you feel is your target market is most suited)
-Positive Public Relations (Do something for the community in which your business is based and get free advertisement by press coverage)
-Mail campaigns (Create a mail list that you can use to entice customers in taking up new offers available- again do not abuse their trust as you could lose customers)