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How to Increase Your Business With Email Marketing

Updated on September 17, 2018
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Srikanth is passionate about helping people improve their quality of life.

Email Is An Excellent Business Tool

Email is a powerful business tool; it has become a mainstay in the marketing toolbox. It enables you to reach your customer or prospective customer very effectively.

Right Content at the Right Time to the Right Person

It helps you deliver the right content at the right time to the right audience. This is the reason why email marketing is an integral part of the overall business strategy of many leading businesses worldwide. In fact it has become an ubiquitous part of our digital landscape and daily life.

The success of any email marketing campaign depends on various factors. Here is a brief overview of some of them.

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Email Is a Useful Business Tool

Email Subject Line: How to Write Email Subject Lines That Work

Email subject lines are the gatekeepers of your email marketing campaign. They should be integral to your email marketing strategy. Your subject line makes a lot of difference to your email marketing campaign.

Subject Line Is Very Important

Reading your subject line, the receiver may open the mail, delete it, or mark it as spam. That is the reason why experts recommend that you spend twice as much time reviewing your subject line compared with reviewing the body of your email.

Be Creative

It is important to be creative while creating content for your email campaign. However, it is also very important to earn trust from your audience first. Otherwise your creative email may be marked as spam. It is advisable to be specific and clear while writing your subject line.

Send Useful Content

In order to create trust, you need to send useful and timely emails to your audience. Your audience should recognize you. It is advisable to use the same sender name on all your emails. Once your audience sees value in your emails, and develops trust in you, your job is done.

Subject Line Should Be Appealing

Your subject line should appeal to your audience. It should speak their language. It is a good idea to split test your subject lines. Never assume anything. Keep testing. The field is dynamic. It is always a good idea to be honest with your offer. Being upfront and honest will pay in the long run. This approach will get you repeat business and referrals.

Use the Right Words

Experts believe that word choice in email subject lines have a strong effect on response rates. It is advisable to use keywords like sale, free delivery, % off, news, bulletin, video, monthly, weekly and daily. They seem to have a huge positive impact on response rate.


Personalize as far as possible. But you need to ensure that the entire offer is personalized, not just the subject line. It is very important to align your subject line copy and email copy. Successful email marketers build a momentum. They always think long term. It is advisable to use actionable language.

How to Create a Compelling Email Copy

After reading your subject line, your reader will focus on the body of the email. Your message should be such that it should prompt your reader to act like how you want them to act.

Establish Relevancy

It is very important to establish relevancy. Personalization is one of the proven ways of establishing relevancy. Personalization is not just including the name of your recipient. You need to ensure that the content is relevant to your recipient.

Relevancy Is Very Important

One option is to begin the message by referring to a previous action taken by your recipient. Then you may continue to guide the recipient through the next logical steps. If your recipient has purchased something from you, you may check if he/she is satisfied with the product/service. It is advisable to write in the second person.

Golden Rule of Email Marketing

The golden rule of marketing “talk about benefits, not features”, applies to email marketing also. Most of your recipients are not interested in your technical competence. They are keen to know how your offer helps them.

Focus On Explaining the Value

Your primary focus should be to explain the value of your offer to your recipients. Tell them specific benefits, tell them how they can save money, or increase business, or save time; that is what they require.

Be Brief

While doing all this it is important to be brief. Do not shove the entire story into the email message. Very few people will have that kind of time. It is advisable to summarize the benefits in a compelling way. Direct them to a specific page on your website for more information. Keep your message on point.

Call to Action

It is advisable to have a call to action in your message. A good email message should have a call to action that is easy to identify. Ensure that your call to action button is prominent in the message. It should stand out. Use a different color. The language in your call to action button should be clear and action oriented. While doing all these ensure that there are no grammar and spelling errors.

Include Videos

It is a good idea to include video in your emails. Videos are immensely popular online. Video views are growing at an annual rate of more than 20 percent. It is very important to optimize your email for mobile.

Social Media

Connect your social and email marketing. This can be done by including social share links in your email. Entice your readers to share your content. You may use interesting statistics, coupons, etc to achieve this endeavor.

Track Social Engagement

You may consider sharing your social media content on your emails. Also encourage your friends and followers on various social media sites to subscribe to your list. Track social engagement.

Use Social Media in Your Email Campaigns

Make the Most of the Latest Technology

Many email marketing tools are available today, thanks to technological advancements in the field. Email marketing companies worldwide offer various email marketing services. Here is a brief overview of some robust email marketing tools that are immensely popular among successful entrepreneurs.


ConvertKit helps professional bloggers, podcasters, and other businesses who are building audiences.


iContact offers many features. This email marketing software is user friendly and helps you to grow your client list. Its wide range of templates gives you an edge over your competitors. Many users of this amazing tool have increased their business.


AWeber's templates enable you to create visually attractive email marketing campaigns. The reporting dashboard tracks important basic statistics.

Campaign Monitor

This email marketing tool's drag and drop email builder enables you to use professionally designed email templates. It also offers a drag and drop segmenting tool to create different campaigns for different contacts based on behavior and actions.

Benchmark Email

Benchmark email is ideal for beginners. It is well known for its easy-to-use interface. With the help of this tool, you can integrate surveys, coupons and newsletters into your campaign with minimum effort.


ActiveCampaign combines email marketing, automation, with CRM and sales.

Constant Contact

Constant contact enables you to incorporate social media elements into your email campaign. It offers many amazing templates that are easy to customize. This tool really makes it possible to maintain constant contact with your audience.


This email marketing software is well-known for its customization options and split-testing feature. The split-testing feature makes it possible for you to know what work and what does not. The tool enables you to send effective messages to your audience.


GetResponse is ideal for beginners. Its step by step email creation wizard helps you immensely if you are creating your first campaign. The tool also enables you import contact list from a wide range of other programs. This saves lot of time.


Mailigen enables you to create email campaigns like a thorough professional, even if you are a beginner. It offers many options to import contacts. Initial set up is a cake walk with this tool.

Vertical Response

Vertical response enables you to incorporate social media tools into your email marketing campaign. This robust tool is well-known for its reporting tools. Vertical Response enables you to have very good control over your email marketing campaign.

Mad Mimi

Mad Mimi can be integrated with many other applications. It allows you to unleash your creativity. This mass email software is well-known for its ultra-modern design. It is an excellent tool if you are looking to create compelling campaigns.


GraphicMail is an excellent tool to create mobile email campaign. Its robust tools enable you to create compelling emails. In fact it has all the features that you would expect from an email marketing software.


Campaigner is well-known for customization options. Your may use your own HTML code, or use a ready-made template, or a combination of both. This tool suits businesses of all sizes.


This tool offers easy to use interface with useful tools and good support. It integrates with WordPress, Magneto, Shopify and other platforms.

Million Dollar E-mails is an indispensable guide to helping you create effective, result pulling e-mail ad campaigns.

— Ronald Williams

Ideal for e-mail, as well as websites, sales letters, PR, or anywhere where words are a must to sell.

— Melinda Davis

This is my bible for crafting emails and editing Web sites.

— Michael Cohen

Measure ROI

Wikimedia Commons
Wikimedia Commons | Source

How to Measure ROI on Your Email Marketing Campaign?

Successful entrepreneurs have very good control over their business. They have clear idea about ROI (return on investment). Most of the people fail in business due to lack of control. If you have a business, you need to know what is going on at any moment in time.

ROI Is Usually Measured in Profits or Revenues

Since your email marketing campaign is very much part of your business, you need to know how to measure ROI. The ROI is usually measured in profits or revenues. You need to calculate all your investments on your campaign and compare them with returns.

Calculate the Cost of Email

The first step is to calculate the cost of email. This should include the time to create the email and all the other costs. Then identify the number of sales generated from the email campaign. Then calculate the average revenue per sale. You will know the profit margin and the profit. ROI will be the difference between the profit and the cost divided by the cost.

Campaign and Sales

Revenue is usually measured by the number of sales (online and offline) that are generated due to the email campaign. The challenge is to connect the campaign and the sales.

Tie Online Sales to Your Email Campaign

Tying online sales to your email campaign can be achieved by adding tracking links to your email campaigns. When people click on the links and reach your site, you will be able to monitor the actions they take on the site. It is advisable to use Google URL Builder (which ties into Google Analytics) for this purpose.

Tie Offline Sales to Your Email Campaign

Tying offline sales to your email campaign takes a little more effort. It is advisable to differentiate your emails from other marketing channels. One way of doing it is to include a unique code in your emails.

Use Codes

Your subscribers need to use this code to redeem the offer that you would have sent in your email marketing campaign. You need to keep a track of codes that are being redeemed. Most effective way of doing this is to keep all the customers’ receipts in a folder. At the end of the campaign, you can use these to calculate the ROI.

Keep Track

Another way is to ask your subscribers to bring a copy of the email to the store to redeem the offer. Keep a copy of these emails and compare them with receipts. You may also allow them to save the offer on their smartphone. Keep a track of all the customers by their name and phone number. Keep a copy of the receipts. They help you in calculating the ROI.

Recent stats show that for every $1 spent on email marketing, businesses can expect to see an ROI of $44. That is 4400% — more than enough for us.

— Kayleigh Alexandra, Micro Startups

Email Marketing Can Take Your Business to the Next Level

Email marketing saw slumps in popularity through the 2000s and even the early half of this decade (2010s), but it’s been making major strides in the past few years. By incorporating the above mentioned email marketing tips into your marketing campaigns, you will be able to take your business to the next level.


  • Email marketing strategy is an important part of any marketing strategy.
  • Email is a powerful business tool.
  • Send useful and timely emails to your audience.
  • The golden rule of marketing “talk about benefits, not features”, applies very much to email marketing.
  • Constant Contact enables you to incorporate social media elements into your email campaign.

Is email marketing working for you?

See results

A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.

— Ramsay Leimenstoll

© 2013 Srikanth R


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