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7 Tips to make your Exhibition Stand a Success!
Exhibiting can be a costly form of marketing, requiring numerous hours and resources. It is therefore incredibly important that you are well prepared and arm yourself with some good ideas to maximise your return on investment.
First of all you need to be clear about your goals. What is it that you hope to achieve from exhibiting? Is it to:
- Launch a new product?
- Increase sales?
- Build your customer database?
- Improve your brand awareness?
Below are some tips and ideas to help make your exhibition a success.
1. Use Social Media
If your company hasn't embraced social media yet, shame on you! Sending out messages to your followers leading up to the exhibition can help bring in customers on the day. You can also make use of social media during the exhibition to upload pictures, announce competitions (more on this in a moment), and raise company awareness.
2. Run a Competition
Offering prizes can be a great way to generate a buzz around your stand. Competitions are quite common at exhibitions so you may need to think outside the box a little on this one. If you can make the competition entry entertaining, rather than just filling out a form, you are likely to achieve a better response.
3. Give Away Free Gifts
You can never have too many pens! Everyone loves a free gift. Depending on what you are exhibiting for, look into giving away product samples, online redemption codes, discount vouchers, or at the very least a free pen... FREE PENS!!!
4. Offer Refreshments
Food and drink can be quite expensive at exhibitions, and with numerous stands visually attracting customers, the smell of good coffee can divert attention. Investing in a good quality coffee machine (we've used some great capsule-based instant espresso machines) can really pay off. Look after your potential customers. They won't forget it!
5. Motivate Your Staff
Having motivated, energetic and engaging staff on your stand will really make a difference as to whether your exhibition performs well. Train them prior to the event covering the basics of how to present themselves and interact with customers. Ensure that they look clean/tidy and friendly, and provide incentives/rewards on good performance!
6. QR Codes
Not everyone has time to wander about an exhibition for hours talking to people and finding out more about their business or product. Sometimes they will pass your exhibition stand and think "Wow, that looks interesting, but I've got to go" (for whatever reason). QR codes are a great way for people to scan quickly with their smartphone and find out more information later. They are also useful for people who want to find out more whilst your staff are busy talking to others, or if you simply don't want to clutter your exhibition stand design with too much descriptive text.
7. Make it Interactive
Try to make your exhibition stand an interactive experience. This can be done by sampling products or filling out a registration form on a nicely designed iPad App. Allowing your stand visitors to interact makes it a much more memorable experience than passively receiving information. This can be combined with tip 2 (running a competition).
Do you have any useful tips or advice for getting the most out of your exhibition stand project? If so, please leave a comment below.